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- HeliDirect
Brand page · Toys · United States
HeliDirect traffic, ads & competitors 177k visits a month, 147 active Meta ads, Gravity score 664.
HeliDirect — HeliDirect is an online retail hobby store that specializes in RC helicopters, cars, jets, and airplanes. In September 2026 helidirect.com drew an estimated 177k visits, up 32% on the month before. It ranks #85 of 9,046 Toys brands in the United States and holds a 1.6 Trustpilot rating over 33 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HeliDirect is an online retail hobby store that specializes in RC helicopters, cars, jets, and airplanes.
01 · Traffic
HeliDirect website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HeliDirect drew an estimated 177k visits in September 2026, up 32% on the month before and up 11% over three months.
- Worldwide#58,056of 4.5m sites · Top 5%
- In United States#19,094of 1.2m sites · Top 5%
- Toys, worldwide#482of 50,509 brands · Top 1%
- Toys, United States#85of 9,046 brands · Top 1%
177k
estimated visits in September
1 mo ▲ +32.3%4 mo ▲ +10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
HeliDirect reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HeliDirect holds 1.6 out of 5 on Trustpilot over 33 reviews, 7 of them in the last twelve months: 24% of customers give five stars and 70% one star. That volume places HeliDirect in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Model Shop Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
HeliDirect best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HeliDirect sells on Shopify, 89% of its catalogue in stock. The best seller is Pulse 300mAh 50C 7.4V 2S Lipo Battery - JST-XH Connector, at US$11.70, followed by iKON 2 Flybarless System w/o Bluetooth (Micro USB Cable Not Included) and Pulse 750mAh 50C 11.1V 3S LiPo Battery - XT30 Connector.
#1Pulse 300mAh 50C 7.4V 2S Lipo Battery - JST-XH ConnectorHeliDirectUS$11.70In stock
#2iKON 2 Flybarless System w/o Bluetooth (Micro USB Cable Not Included)HeliDirectUS$198.99In stock
#3Pulse 750mAh 50C 11.1V 3S LiPo Battery - XT30 ConnectorHeliDirectUS$15.30In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HeliDirect in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 36% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$35.99
- Currency
- USD
04 · Ads
HeliDirect ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HeliDirect runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Meet the New RS5 Ultra 🔥HeliDirect, LLC6 Oct 2026video
Limited-Time Furitek Deal!HeliDirect, LLC4 Oct 2026video
FlyWing GPS Scale Helis Are Back 🚁HeliDirect, LLC3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026HeliDirectverified
Text ad21 Oct 2026HeliDirectverified
Text ad21 Oct 2026HeliDirectverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
HeliDirect influencers
The creators who tag @helidirectrc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @helidirectrc on Instagram, led by Rlaarlo RC (22.5k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRlaarlo RC@rlaarlo · 🇩🇪 DE | Tech gadgets innovation Creator | 22.5k | 0.7% | 1 | Tagged @helidirectrc |
06 · Competitors according to Gravity
HeliDirect competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HeliDirect among Toys brands in the United States. The closest is AMain Hobbies, then Goblin Helicopters, modelisme-rc.net, Motion RC, toprc.nl, Horizon Hobby.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AMain Hobbiesamainhobbies.com | |||||||
| Goblin Helicoptersgoblin-helicopter.com | |||||||
| modelisme-rc.netmodelisme-rc.net | |||||||
| Motion RCmotionrc.com | |||||||
| toprc.nltoprc.nl | |||||||
| Horizon Hobbyhorizonhobby.com |
07 · Company
Who is behind HeliDirect?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HeliDirect is a company based in Middletown, United States, on a domain registered in June 2005. It employs about 14 people.
- Entity country
- 🇺🇸 United States · Middletown
- Domain registered
- 8 Jun 2005
- Status
- Operating
- Employees
- 14 on LinkedIn
- Own store
- helidirect.com · Shopify · USD
- Catalogue
- 1,757 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HeliDirect
What people ask Google about HeliDirect.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HeliDirect legit?
According to Gravity by Benchr, HeliDirect is a brand based in Middletown, United States: its website has existed since June 2005, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 10,425 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about HeliDirect?
Customers rate HeliDirect 1.6 out of 5 on Trustpilot over 33 reviews, 7 of them in the last twelve months: 24% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HeliDirect known for?
HeliDirect is an online retail hobby store that specializes in RC helicopters, cars, jets, and airplanes. Gravity by Benchr classifies it under Toys, with Remote Control Toy Accessories making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HeliDirect expensive?
HeliDirect's best seller, Pulse 300mAh 50C 7.4V 2S Lipo Battery - JST-XH Connector, sells US$11.70 on helidirect.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check helidirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does HeliDirect have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HeliDirect advertises on Facebook and Instagram and on Google, where its offers often run. Check helidirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HeliDirect?
HeliDirect sells on its own website, helidirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HeliDirect?
Gravity by Benchr records a company based in Middletown, United States, whose domain was registered in 2005, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HeliDirect doing well?
Yes. Gravity by Benchr estimates about 176,700 visits to helidirect.com in September 2026, up 32% in a month and up 11% over three months. HeliDirect ranks #85 of 9,046 Toys brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HeliDirect use?
Gravity by Benchr identifies helidirect.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does HeliDirect spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HeliDirect on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the United States?
Among Toys brands in the United States in the Gravity by Benchr index, HeliDirect ranks #85 of 9,046 by estimated traffic. Its closest competitors on the same market are AMain Hobbies, Goblin Helicopters, modelisme-rc.net, Motion RC and toprc.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HeliDirect.