Brand page · Backpacks · United States
Herschel Supply: 415K visits a month, 70 active Meta ads, Gravity score 486.
Herschel Supply — Herschel Supply Co. USA is a brand that sells bags including backpacks, totes, duffles, crossbodies, hip packs, slings, messengers, dry bags, diaper bags, and golf bags. In September 2026 herschel.com drew an estimated 415K visits, down 51% on the month before. It ranks #14 of 1,167 Backpacks brands in United States and holds a 2.0 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 42 peers: Backpacks brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Herschel Supply Co. USA is a brand that sells bags including backpacks, totes, duffles, crossbodies, hip packs, slings, messengers, dry bags, diaper bags, and golf bags.
01 · Traffic
How much traffic Herschel Supply gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Herschel Supply drew an estimated 415K visits in September 2026, down 51% on the month before and down 23% over three months.
- Worldwide#28,844of 4.5M sites · Top 1%
- In United States#9,394of 1.2M sites · Top 1%
- Backpacks, worldwide#28of 5,429 brands · Top 1%
- Backpacks, United States#14of 1,167 brands · Top 5%
415K
estimated visits in September
1 mo ▼ −51.1%4 mo ▼ −23.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Herschel Supply.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Herschel Supply holds 2.0 out of 5 on Trustpilot over 17 reviews, 6 of them in the last twelve months: 6% of customers give five stars and 88% one star. That volume places Herschel Supply in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store Fashion Accessories Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Herschel Supply sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Herschel Supply sells on Shopify, 87% of its catalogue in stock. The best seller is Elmer Beanie, at US$16.99–US$25.00, followed by Classic Water Bottle 25oz/750ml and Classic Backpack XL.
#1Elmer BeanieHerschel SupplyUS$16.99–US$25.00In stock
#2Classic Water Bottle 25oz/750mlHerschel SupplyUS$13.99In stock
#3Classic Backpack XLHerschel SupplyUS$38.99–US$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Herschel Supply in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 78% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$85.00
- Currency
- USD
04 · Ads
What Herschel Supply is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Herschel Supply runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text).
The latest Herschel x LEGO® collection - available now in new prints for men, women, and kids! @herschelsupply @LEGO #HerschelPartnerHerschel Supply Co.14 Oct 2026video
wherever the day goes @herschelsupply [ad]Herschel Supply Co.14 Oct 2026video
The Bag For The JobHerschel Supply Co.14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026潘坤verified
Text ad20 Oct 2026Herschel Supply Company Ltd.verified
Text ad20 Oct 2026Herschel Supply Company Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Herschel Supply.
The creators who tag @herschelsupply on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @herschelsupply on Instagram, led by @cannoncummins (13.5K followers, 20.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ccannoncummins@cannoncummins · 🇺🇸 US | Fashion style luxury Creator | 13.5K | 20.1% | 4 | Tagged @herschelsupply |
06 · Competitors according to Gravity
Who Herschel Supply competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Herschel Supply among Backpacks brands in United States. The closest is Timbuk2, then jansport.com, Stubble & Co, eastpak.com, CALPAK, Cotopaxi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Timbuk2timbuk2.com | |||||||
| jansport.comjansport.com | |||||||
| Stubble & Costubbleandco.com | |||||||
| eastpak.comeastpak.com | |||||||
| CALPAKcalpaktravel.com | |||||||
| Cotopaxicotopaxi.com |
07 · Company
The company behind Herschel Supply.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Herschel Supply is a company based in New York, United States, on a domain registered in October 1998. It employs about 10 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 15 Oct 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- herschel.com · Shopify · USD
- Catalogue
- 152 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Herschel Supply
What people ask Google about Herschel Supply.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Herschel Supply legit or a scam?
According to Gravity by Benchr, Herschel Supply is a brand based in New York, United States: its website has existed since October 1998, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 1,013,702 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Herschel Supply?
Customers rate Herschel Supply 2.0 out of 5 on Trustpilot over 17 reviews, 6 of them in the last twelve months: 6% give five stars, 88% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Herschel Supply known for?
Herschel Supply Co. USA is a brand that sells bags including backpacks, totes, duffles, crossbodies, hip packs, slings, messengers, dry bags, diaper bags, and golf bags. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Herschel Supply cost?
Herschel Supply's best seller, Elmer Beanie, sells from US$16.99 to US$25.00 on herschel.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check herschel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Herschel Supply promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Herschel Supply advertises on Facebook and Instagram and on Google, where its offers often run. Check herschel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Herschel Supply?
Herschel Supply sells on its own website, herschel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Herschel Supply?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1998, with 10 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Herschel Supply growing?
Not at the moment. Gravity by Benchr estimates about 415,200 visits to herschel.com in September 2026, down 51% in a month and down 23% over three months. Herschel Supply ranks #14 of 1,167 Backpacks brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Herschel Supply use?
Gravity by Benchr identifies herschel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Herschel Supply's ad budget?
Gravity by Benchr does not publish a spend figure for Herschel Supply on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United States?
Among Backpacks brands in United States in the Gravity by Benchr index, Herschel Supply ranks #14 of 1,167 by estimated traffic. Its closest competitors on the same market are Timbuk2, jansport.com, Stubble & Co, eastpak.com, CALPAK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Herschel Supply.