Brand page · Pet Supplies · United Kingdom
Home & Roost traffic, ads & competitors 43.9k visits a month, 17 active Meta ads, Gravity score 606.
Home & Roost — Home & Roost is a British company that sells handmade pet and wildlife homes, including rabbit hutches, guinea pig accessories, cat houses, chicken coops, and garden wildlife products. In September 2026 homeandroost.co.uk drew an estimated 43.9k visits, down 40% on the month before. It ranks #77 of 2,422 Pet Supplies brands in the United Kingdom and holds a 4.7 Trustpilot rating over 11,858 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Home & Roost is a British company that sells handmade pet and wildlife homes, including rabbit hutches, guinea pig accessories, cat houses, chicken coops, and garden wildlife products.
01 · Traffic
Home & Roost website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Home & Roost drew an estimated 43.9k visits in September 2026, down 40% on the month before and down 10% over three months.
- Worldwide#189,963of 4.5m sites · Top 5%
- In United Kingdom#9,980of 192k sites · Top 10%
- Pet Supplies, worldwide#1,549of 52,845 brands · Top 5%
- Pet Supplies, United Kingdom#77of 2,422 brands · Top 5%
43.9k
estimated visits in September
1 mo ▼ −40.3%4 mo ▼ −10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Home & Roost reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Home & Roost holds 4.7 out of 5 on Trustpilot over 11,858 reviews, 553 of them in the last twelve months: 88% of customers give five stars and 1% one star. That volume places Home & Roost in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Pet Store Garden Center Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Home & Roost best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Home & Roost sells on Shopify, 96% of its catalogue in stock. The best seller is Kensington Floor Shield - Vinyl Hutch Floor Protection, at £15.00–£65.00, followed by Wild Garden Bird Table Anchoring Pegs | Pack of 4 and Kingston Hedgehog House and Hibernation Shelter.
#1Kensington Floor Shield - Vinyl Hutch Floor ProtectionHome & Roost£15.00–£65.00In stock
#2Wild Garden Bird Table Anchoring Pegs | Pack of 4Home & Roost£8.99In stock
#3Kingston Hedgehog House and Hibernation ShelterHome & Roost£33.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Home & Roost in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 76% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$129.02
- Currency
- GBP
04 · Ads
Home & Roost ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Home & Roost runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
Let Your Bunny Live The Good LifeHome & Roost23 Aug 2026image
Let Your Bunny Live The Good LifeHome & Roost19 Jul 2026image
A Big, Safe Hutch That Your Bunny Will Love.Home & Roost29 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Shillings Ltdverified
Text ad20 Oct 2026Shillings Ltdverified
Image ad20 Oct 2026Shillings Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Home & Roost influencers
The creators who tag @homeandroost on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Home & Roost competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Home & Roost among Pet Supplies brands in the United Kingdom. The closest is Kavee, then Scratch and Newton, PawlyLab Co., Fit Litter, Merlins, Pup & Kit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kaveekavee.com | |||||||
| Scratch and Newtonscratchandnewton.com | |||||||
| PawlyLab Co.betterdoglife.com | |||||||
| Fit Litterfitlitter.co.uk | |||||||
| Merlinsmerlinspets.com | |||||||
| Pup & Kitpupandkit.com |
07 · Company
Who is behind Home & Roost?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Home & Roost is a company based in Ramsgate, United Kingdom, on a domain registered in October 2012.
- Entity country
- 🇬🇧 United Kingdom · Ramsgate
- Domain registered
- 17 Oct 2012
- Status
- Operating
- Own store
- homeandroost.co.uk · Shopify · GBP
- Catalogue
- 132 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Home & Roost
What people ask Google about Home & Roost.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Home & Roost legit or a scam?
According to Gravity by Benchr, Home & Roost is a brand based in Ramsgate, United Kingdom: its website has existed since October 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 682 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Home & Roost reviews
Customers rate Home & Roost 4.7 out of 5 on Trustpilot over 11,858 reviews, 553 of them in the last twelve months: 88% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Home & Roost sell?
Home & Roost is a British company that sells handmade pet and wildlife homes, including rabbit hutches, guinea pig accessories, cat houses, chicken coops, and garden wildlife products. Gravity by Benchr classifies it under Pet Supplies, with Small Animal Supplies making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Home & Roost expensive?
Home & Roost's best seller, Kensington Floor Shield - Vinyl Hutch Floor Protection, sells from £15.00 to £65.00 on homeandroost.co.uk. 96% of the catalogue is in stock. Gravity does not track prices daily: check homeandroost.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Home & Roost promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Home & Roost advertises on Facebook and Instagram and on Google, where its offers often run. Check homeandroost.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Home & Roost?
Home & Roost sells on its own website, homeandroost.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Home & Roost?
Gravity by Benchr records a company based in Ramsgate, United Kingdom, whose domain was registered in 2012. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Home & Roost growing?
Not at the moment. Gravity by Benchr estimates about 43,900 visits to homeandroost.co.uk in September 2026, down 40% in a month and down 10% over three months. Home & Roost ranks #77 of 2,422 Pet Supplies brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Home & Roost use?
Gravity by Benchr identifies homeandroost.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Home & Roost spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Home & Roost on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in the United Kingdom?
Among Pet Supplies brands in the United Kingdom in the Gravity by Benchr index, Home & Roost ranks #77 of 2,422 by estimated traffic. Its closest competitors on the same market are Kavee, Scratch and Newton, PawlyLab Co., Fit Litter and Merlins. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Home & Roost.