Brand page · Personal Care · France
Horace: 542k visits a month, 234 active Meta ads.
Horace — Horace is a French brand of natural and effective care products and fragrances for all men, adapted to all skin and hair types. In September 2026 horace.com drew an estimated 542k visits, up 3% on the month before. It ranks #5 of 3,383 Personal Care brands in France and holds a 4.5 Trustpilot rating over 882 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Horace is a French brand of natural and effective care products and fragrances for all men, adapted to all skin and hair types.
01 · Traffic
How much traffic Horace gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Horace drew an estimated 542k visits in September 2026, up 3% on the month before and down 6% over three months.
- Worldwide#23,338of 4.5m sites · Top 1%
- In France#874of 166k sites · Top 1%
- Personal Care, worldwide#876of 215,119 brands · Top 1%
- Personal Care, France#5of 3,383 brands · Top 1%
542k
estimated visits in September
1 mo ▲ +2.7%4 mo ▼ −6.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Horace.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Horace holds 4.5 out of 5 on Trustpilot over 882 reviews, 242 of them in the last twelve months: 85% of customers give five stars and 7% one star. That volume places Horace in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cosmetic Products Manufacturer Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Horace sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Horace's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Horace in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Horace is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Horace runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Pas de botox. Juste Horace.Horace13 Oct 2026video
Sentez bon tout le temps.Horace13 Oct 2026video
YSL n’a pas inventé l’accord cuir vanille 😉 #vintagevanilla #babycat #parfums #parfumaddictHorace13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026OLBOverified
Text ad21 Oct 2026OLBOverified
Text ad21 Oct 2026OLBOverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Horace.
The creators who tag @horace on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @horace on Instagram, led by L’Homme Tendance Blog (10.6k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LL’Homme Tendance Blog@lhommetendance · 🇫🇷 FR | Fashion style luxury Creator | 10.6k | 0.4% | 3 | Tagged @horace |
06 · Competitors according to Gravity
Who Horace competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Horace among Personal Care brands in France. The closest is The Man Company, then Beardbrand, Gents, Man For Himself, mankind.co.uk, Harry's.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Man Companythemancompany.com | |||||||
| Beardbrandbeardbrand.com | |||||||
| Gentsgents.se | |||||||
| Man For Himselfmanforhimself.com | |||||||
| mankind.co.ukmankind.co.uk | |||||||
| Harry'sharrys.com |
07 · Company
The company behind Horace.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Horace is a company based in France, founded in 2016 according to LinkedIn, on a domain registered in March 2002. It employs about 144 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 2016, per LinkedIn
- Domain registered
- 20 Mar 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 144 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- horace.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Horace
What people ask Google about Horace.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Horace legit or a scam?
According to Gravity by Benchr, Horace is a brand based in France: its website has existed since March 2002, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 144 people on LinkedIn, it has 126,562 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Horace reviews: is it worth it?
Customers rate Horace 4.5 out of 5 on Trustpilot over 882 reviews, 242 of them in the last twelve months: 85% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Horace?
Horace is a French brand of natural and effective care products and fragrances for all men, adapted to all skin and hair types. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Horace promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Horace advertises on Facebook and Instagram and on Google, where its offers often run. Check horace.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Horace?
Horace sells on its own website, horace.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Horace?
Gravity by Benchr records a company based in France, founded in 2016 according to LinkedIn, on a domain registered in 2002, with 144 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Horace doing well?
Not at the moment. Gravity by Benchr estimates about 541,500 visits to horace.com in September 2026, up 3% in a month and down 6% over three months. Horace ranks #5 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Horace use?
Gravity by Benchr identifies horace.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Horace spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Horace on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Horace ranks #5 of 3,383 by estimated traffic. Its closest competitors on the same market are The Man Company, Beardbrand, Gents, Man For Himself and mankind.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Horace.