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- ICONIC LONDON
Brand page · Personal Care · United Kingdom
ICONIC LONDON traffic, ads & competitors 124k visits a month, 122 active Meta ads, Gravity score 574.
ICONIC LONDON — ICONIC London is a vegan and cruelty-free makeup brand that sells luxury makeup products and brushes designed to enhance natural radiance. In September 2026 iconiclondoninc.com drew an estimated 124k visits, down 19% on the month before. It ranks #655 of 33,626 Personal Care brands in the United Kingdom and holds a 4.5 Trustpilot rating over 2,315 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ICONIC London is a vegan and cruelty-free makeup brand that sells luxury makeup products and brushes designed to enhance natural radiance.
01 · Traffic
ICONIC LONDON website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ICONIC LONDON drew an estimated 124k visits in September 2026, down 19% on the month before and down 53% over three months.
- Worldwide#78,439of 4.5m sites · Top 5%
- In United States#25,862of 1.2m sites · Top 5%
- Personal Care, worldwide#3,804of 215,119 brands · Top 5%
- Personal Care, United States#655of 33,626 brands · Top 5%
124k
estimated visits in September
1 mo ▼ −19.0%4 mo ▼ −53.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ICONIC LONDON reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ICONIC LONDON holds 4.5 out of 5 on Trustpilot over 2,315 reviews, 136 of them in the last twelve months: 76% of customers give five stars and 14% one star. That volume places ICONIC LONDON in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ICONIC LONDON best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ICONIC LONDON sells on Shopify, 92% of its catalogue in stock. The best seller is Prep-Set-Glow, at £19.50, followed by Illuminator and Lip Plumping Gloss.
#1Prep-Set-GlowICONIC LONDON£19.50In stock
#2IlluminatorICONIC LONDON£32.00In stock
#3Lip Plumping GlossICONIC LONDON£17.00–£22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ICONIC LONDON in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 66% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$52.94
- Currency
- GBP
04 · Ads
ICONIC LONDON ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ICONIC LONDON runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Free Delivery when you spend £35Iconic London7 Oct 2026image
Free Delivery when you spend £35Iconic London7 Oct 2026image
Free Delivery when you spend £35Iconic London7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Iconic London (Holdings) Limitedverified
Text ad20 Oct 2026Iconic London (Holdings) Limitedverified
Text ad20 Oct 2026Iconic London (Holdings) Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ICONIC LONDON influencers
The creators who tag @iconic.london on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iconic.london on Instagram, led by Nicole Devereux|Bridal & Occasion Make-Up Artist (10.5k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicole Devereux|Bridal & Occasion Make-Up Artist@nicole_devs · 🇬🇧 GB | Beauty cosmetics skincare Creator | 10.5k | 0.5% | 11 | Tagged @iconic.london |
06 · Competitors according to Gravity
ICONIC LONDON competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ICONIC LONDON among Personal Care brands in the United Kingdom. The closest is maccosmetics.fr, then rimmellondon.com, Lisa Eldridge, Ogee, Hourglass Cosmetics, INGLOT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| maccosmetics.frmaccosmetics.fr | |||||||
| rimmellondon.comrimmellondon.com | |||||||
| Lisa Eldridgeus.lisaeldridge.com | |||||||
| Ogeeogee.com | |||||||
| Hourglass Cosmeticshourglasscosmetics.com | |||||||
| INGLOTinglot.pl |
07 · Company
Who is behind ICONIC LONDON?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ICONIC LONDON is a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in March 2014. It employs about 51 people and is listed at m_and_a stage.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2015, per LinkedIn
- Domain registered
- 22 Mar 2014
- Status
- was_acquired
- Employees
- 51 on LinkedIn
- Funding stage
- M and a
- Own store
- iconiclondoninc.com · Shopify · GBP
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ICONIC LONDON
What people ask Google about ICONIC LONDON.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ICONIC LONDON legit or a scam?
According to Gravity by Benchr, ICONIC LONDON is a brand based in London, United Kingdom: its website has existed since March 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 1,601,867 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ICONIC LONDON reviews: is it worth it?
Customers rate ICONIC LONDON 4.5 out of 5 on Trustpilot over 2,315 reviews, 136 of them in the last twelve months: 76% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ICONIC LONDON?
ICONIC London is a vegan and cruelty-free makeup brand that sells luxury makeup products and brushes designed to enhance natural radiance. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ICONIC LONDON cost?
ICONIC LONDON's best seller, Prep-Set-Glow, sells £19.50 on iconiclondoninc.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check iconiclondoninc.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ICONIC LONDON promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ICONIC LONDON advertises on Facebook and Instagram and on Google, where its offers often run. Check iconiclondoninc.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ICONIC LONDON?
ICONIC LONDON sells on its own website, iconiclondoninc.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ICONIC LONDON?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 51 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ICONIC LONDON doing well?
Not at the moment. Gravity by Benchr estimates about 123,500 visits to iconiclondoninc.com in September 2026, down 19% in a month and down 53% over three months. ICONIC LONDON ranks #655 of 33,626 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ICONIC LONDON use?
Gravity by Benchr identifies iconiclondoninc.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ICONIC LONDON spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ICONIC LONDON on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, ICONIC LONDON ranks #655 of 33,626 by estimated traffic. Its closest competitors on the same market are maccosmetics.fr, rimmellondon.com, Lisa Eldridge, Ogee and Hourglass Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ICONIC LONDON.