Brand page · Personal Care · United States
ILIA: 847K visits a month, 159 active Meta ads, Gravity score 586.
ILIA — ILIA Beauty is a clean makeup and cosmetics brand that creates skincare-powered makeup products. In September 2026 iliabeauty.com drew an estimated 847K visits, up 11% on the month before. It ranks #79 of 33,626 Personal Care brands in United States and holds a 4.1 Trustpilot rating over 224 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ILIA Beauty is a clean makeup and cosmetics brand that creates skincare-powered makeup products.
01 · Traffic
How much traffic ILIA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ILIA drew an estimated 847K visits in September 2026, up 11% on the month before and up 15% over three months.
- Worldwide#16,496of 4.5M sites · Top 1%
- In United States#5,447of 1.2M sites · Top 1%
- Personal Care, worldwide#577of 215,119 brands · Top 1%
- Personal Care, United States#79of 33,626 brands · Top 1%
847K
estimated visits in September
1 mo ▲ +10.6%4 mo ▲ +14.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ILIA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ILIA holds 4.1 out of 5 on Trustpilot over 224 reviews, 59 of them in the last twelve months: 75% of customers give five stars and 14% one star. That volume places ILIA in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Beauty Product Supplier Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ILIA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ILIA sells on Shopify, 94% of its catalogue in stock. The best seller is Super Serum Skin Tint SPF 40, at US$48.00, followed by Limitless Lash Mascara and Lip Sketch Hydrating Crayon.
#1Super Serum Skin Tint SPF 40ILIAUS$48.00In stock
#2Limitless Lash MascaraILIAUS$17.00–US$29.00In stock
#3Lip Sketch Hydrating CrayonILIAUS$27.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ILIA in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 97% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$78.25
- Currency
- USD
04 · Ads
What ILIA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ILIA runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
Shop Lip SketchILIA Beauty8 Oct 2026video
Limitless Lash MascaraILIA Beauty8 Oct 2026video
Limitless Lash MascaraILIA Beauty8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Ilia Inc.verified
Text ad21 Oct 2026Ilia Inc.verified
Text ad21 Oct 2026Ilia Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ILIA.
The creators who tag @iliabeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @iliabeauty on Instagram, led by Jennifer Maley (54.3K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJennifer Maley@fitveganfamily · 🇺🇸 US | Fashion style luxury Creator | 54.3K | 0.0% | 10 | Tagged @iliabeauty |
06 · Competitors according to Gravity
Who ILIA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ILIA among Personal Care brands in United States. The closest is Jane Iredale, then Colorescience, shiseido.de, Bare Minerals, maccosmetics.fr, Bobbi Brown Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jane Iredalejaneiredale.com | |||||||
| Coloresciencecolorescience.com | |||||||
| shiseido.deshiseido.de | |||||||
| Bare Mineralsbareminerals.com | |||||||
| maccosmetics.frmaccosmetics.fr | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com |
07 · Company
The company behind ILIA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ILIA is a company based in Laguna Beach, United States, founded in 2011 according to LinkedIn, on a domain registered in April 2011. It employs about 449 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Laguna Beach
- Founded
- 2011, per LinkedIn
- Domain registered
- 5 Apr 2011
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 449 on LinkedIn
- Funding stage
- M and a · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iliabeauty.com · Shopify · USD
- Catalogue
- 54 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ILIA
What people ask Google about ILIA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ILIA legit or a scam?
According to Gravity by Benchr, ILIA is a brand based in Laguna Beach, United States: its website has existed since April 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 449 people on LinkedIn, it has 1,248,657 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ILIA reviews
Customers rate ILIA 4.1 out of 5 on Trustpilot over 224 reviews, 59 of them in the last twelve months: 75% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ILIA sell?
ILIA Beauty is a clean makeup and cosmetics brand that creates skincare-powered makeup products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ILIA cost?
ILIA's best seller, Super Serum Skin Tint SPF 40, sells US$48.00 on iliabeauty.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check iliabeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a ILIA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ILIA advertises on Facebook and Instagram and on Google, where its offers often run. Check iliabeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ILIA?
ILIA sells on its own website, iliabeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ILIA?
Gravity by Benchr records a company based in Laguna Beach, United States, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 449 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ILIA doing well?
Yes. Gravity by Benchr estimates about 846,800 visits to iliabeauty.com in September 2026, up 11% in a month and up 15% over three months. ILIA ranks #79 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ILIA use?
Gravity by Benchr identifies iliabeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ILIA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ILIA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, ILIA ranks #79 of 33,626 by estimated traffic. Its closest competitors on the same market are Jane Iredale, Colorescience, shiseido.de, Bare Minerals, maccosmetics.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ILIA.