Brand page · Personal Care · United States
Jane Iredale: 145K visits a month, 147 active Meta ads, Gravity score 552.
Jane Iredale — Our skin-boosting formulas combine skincare science and powerful natural ingredients to bring you complexion benefits with long-wear performance. In September 2026 janeiredale.com drew an estimated 145K visits, down 14% on the month before. It ranks #562 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Our skin-boosting formulas combine skincare science and powerful natural ingredients to bring you complexion benefits with long-wear performance.
01 · Traffic
How much traffic Jane Iredale gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jane Iredale drew an estimated 145K visits in September 2026, down 14% on the month before and down 22% over three months.
- Worldwide#68,630of 4.5M sites · Top 5%
- In United States#22,601of 1.2M sites · Top 5%
- Personal Care, worldwide#3,268of 215,119 brands · Top 5%
- Personal Care, United States#562of 33,626 brands · Top 5%
145K
estimated visits in September
1 mo ▼ −13.8%4 mo ▼ −22.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jane Iredale.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jane Iredale holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Cosmetics Store Beauty Product Supplier Cosmetics Industry Cosmetic Products Manufacturer Beauty Products Wholesaler Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jane Iredale sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jane Iredale sells on Shopify, 93% of its catalogue in stock. The best seller is PurePressed® Base Mineral Foundation REFILL SPF 20/15, at US$46.00, followed by PurePressed® Base Mineral Foundation SPF 20/15 & Refillable Compact and PurePressed® Blush.
#1PurePressed® Base Mineral Foundation REFILL SPF 20/15Jane IredaleUS$46.00In stock
#2PurePressed® Base Mineral Foundation SPF 20/15 & Refillable CompactJane IredaleUS$60.00In stock
PurePressed® BlushJane IredaleUS$25.20–US$36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jane Iredale in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 97% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$44.00
- Currency
- USD
04 · Ads
What Jane Iredale is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jane Iredale runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2023 (image, text, video).
Skincare meets makeup ✨ @janeiredale Glow Fixation SPF 40 gives me that gorgeous glow from within finish with lightweight, sheer coverage +jane iredale6 Oct 2026video
NEW Just Kissed pH Lip Oiljane iredale6 Oct 2026image
The Hydration Step You're Missingjane iredale5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026IREDALE COSMETICS, INC.verified
Text ad20 Oct 2026IREDALE COSMETICS, INC.verified
Image ad20 Oct 2026IREDALE COSMETICS, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jane Iredale.
The creators who tag @janeiredale on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @janeiredale on Instagram, led by NAOMI (16.9K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNAOMI@bunnyandfawn · 🇺🇸 US | Beauty cosmetics skincare Creator | 16.9K | 0.5% | 7 | Tagged @janeiredale |
06 · Competitors according to Gravity
Who Jane Iredale competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jane Iredale among Personal Care brands in United States. The closest is Laura Mercier, then Bare Minerals, ILIA, Colorescience, Lisa Eldridge, Tarte Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Laura Mercierlauramercier.com | |||||||
| Bare Mineralsbareminerals.com | |||||||
| ILIAiliabeauty.com | |||||||
| Coloresciencecolorescience.com | |||||||
| Lisa Eldridgelisaeldridge.com | |||||||
| Tarte Cosmeticstartecosmetics.com |
07 · Company
The company behind Jane Iredale.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jane Iredale is a company based in Great Barrington, United States, founded in 1994 according to LinkedIn, on a domain registered in March 1999. It employs about 230 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Great Barrington
- Founded
- 1994, per LinkedIn
- Domain registered
- 22 Mar 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 230 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- janeiredale.com · Shopify · USD
- Catalogue
- 83 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jane Iredale
What people ask Google about Jane Iredale.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jane Iredale a legit company?
According to Gravity by Benchr, Jane Iredale is a brand based in Great Barrington, United States: its website has existed since March 1999, it sells on a Shopify store, it employs 230 people on LinkedIn, it has 205,870 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Jane Iredale sell?
Our skin-boosting formulas combine skincare science and powerful natural ingredients to bring you complexion benefits with long-wear performance. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Jane Iredale cost?
Jane Iredale's best seller, PurePressed® Base Mineral Foundation REFILL SPF 20/15, sells US$46.00 on janeiredale.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check janeiredale.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Jane Iredale promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Jane Iredale advertises on Facebook and Instagram and on Google, where its offers often run. Check janeiredale.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Jane Iredale?
Jane Iredale sells on its own website, janeiredale.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Jane Iredale?
Gravity by Benchr records a company based in Great Barrington, United States, founded in 1994 according to LinkedIn, on a domain registered in 1999, with 230 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jane Iredale doing well?
Not at the moment. Gravity by Benchr estimates about 145,100 visits to janeiredale.com in September 2026, down 14% in a month and down 22% over three months. Jane Iredale ranks #562 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jane Iredale use?
Gravity by Benchr identifies janeiredale.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Jane Iredale's ad budget?
Gravity by Benchr does not publish a spend figure for Jane Iredale on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Jane Iredale ranks #562 of 33,626 by estimated traffic. Its closest competitors on the same market are Laura Mercier, Bare Minerals, ILIA, Colorescience, Lisa Eldridge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jane Iredale.