Brand page · Personal Care · United States
Bare Minerals: 630K visits a month, 263 active Meta ads, Gravity score 526.
Bare Minerals — Bare Minerals is a clean beauty brand that creates mineral makeup and skincare products focused on skin improvement and natural ingredients. In September 2026 bareminerals.com drew an estimated 630K visits, up 35% on the month before. It ranks #108 of 33,626 Personal Care brands in United States and holds a 1.9 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bare Minerals is a clean beauty brand that creates mineral makeup and skincare products focused on skin improvement and natural ingredients.
01 · Traffic
How much traffic Bare Minerals gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bare Minerals drew an estimated 630K visits in September 2026, up 35% on the month before and down 7% over three months.
- Worldwide#20,695of 4.5M sites · Top 1%
- In United States#6,785of 1.2M sites · Top 1%
- Personal Care, worldwide#748of 215,119 brands · Top 1%
- Personal Care, United States#108of 33,626 brands · Top 1%
630K
estimated visits in September
1 mo ▲ +34.5%4 mo ▼ −7.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bare Minerals.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bare Minerals holds 1.9 out of 5 on Trustpilot over 23 reviews, 4 of them in the last twelve months: 17% of customers give five stars and 70% one star. That volume places Bare Minerals in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Cosmetics Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bare Minerals sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bare Minerals sells on Shopify, 97% of its catalogue in stock. The best seller is COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30, at US$39.50, followed by ORIGINAL Loose Powder Foundation SPF 15 and MINERALIST® Lasting Eyeliner.
#1COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30Bare MineralsUS$39.50In stock
#2ORIGINAL Loose Powder Foundation SPF 15Bare MineralsUS$39.50In stock
#3MINERALIST® Lasting EyelinerBare MineralsUS$23.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bare Minerals in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 91% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$44.50
- Currency
- USD
04 · Ads
What Bare Minerals is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bare Minerals runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Original Matte Loose Powder Foundation Broad Spectrum SPF 15bareMinerals6 Oct 2026image
COMPLEXION RESCUE® Skin Tint StickbareMinerals6 Oct 2026video
Complexion Rescue® Tinted Moisturizer With Hyaluronic Acid and Mineral SPF 30bareMinerals6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ORVEON Global US LLCverified
Text ad20 Oct 2026Udpc LLCverified
Text ad20 Oct 2026ORVEON Global US LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bare Minerals.
The creators who tag @bareminerals on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Bare Minerals competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bare Minerals among Personal Care brands in United States. The closest is Jane Iredale, then ILIA, Laura Mercier, Tarte Cosmetics, smashbox.com, Colorescience.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jane Iredalejaneiredale.com | |||||||
| ILIAiliabeauty.com | |||||||
| Laura Mercierlauramercier.com | |||||||
| Tarte Cosmeticstartecosmetics.com | |||||||
| smashbox.comsmashbox.com | |||||||
| Coloresciencecolorescience.com |
07 · Company
The company behind Bare Minerals.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bare Minerals is a company based in New York, United States, on a domain registered in January 2000. It employs about 997 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 17 Jan 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 997 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bareminerals.com · Shopify · USD
- Catalogue
- 189 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bare Minerals
What people ask Google about Bare Minerals.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bare Minerals legit?
According to Gravity by Benchr, Bare Minerals is a brand based in New York, United States: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 997 people on LinkedIn, it has 1,213,439 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Bare Minerals reviews
Customers rate Bare Minerals 1.9 out of 5 on Trustpilot over 23 reviews, 4 of them in the last twelve months: 17% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Bare Minerals known for?
Bare Minerals is a clean beauty brand that creates mineral makeup and skincare products focused on skin improvement and natural ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Bare Minerals prices: how much is it?
Bare Minerals' best seller, COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30, sells US$39.50 on bareminerals.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check bareminerals.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Bare Minerals discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Bare Minerals advertises on Facebook and Instagram and on Google, where its offers often run. Check bareminerals.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bare Minerals?
Bare Minerals sells on its own website, bareminerals.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bare Minerals?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2000, with 997 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bare Minerals growing?
Not at the moment. Gravity by Benchr estimates about 630,000 visits to bareminerals.com in September 2026, up 35% in a month and down 7% over three months. Bare Minerals ranks #108 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bare Minerals use?
Gravity by Benchr identifies bareminerals.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Bare Minerals spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Bare Minerals on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Bare Minerals ranks #108 of 33,626 by estimated traffic. Its closest competitors on the same market are Jane Iredale, ILIA, Laura Mercier, Tarte Cosmetics, smashbox.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bare Minerals.