Brand page · Clothing · Australia
Incu: 664k visits a month, 21 active Meta ads, Gravity score 536.
Incu — Incu is a retail destination that curates men's and women's clothing, footwear, and accessories from around the world, representing fashion, innovation and lifestyle. In September 2026 incu.com drew an estimated 664k visits, down 6% on the month before. It ranks #45 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Incu is a retail destination that curates men's and women's clothing, footwear, and accessories from around the world, representing fashion, innovation and lifestyle.
01 · Traffic
How much traffic Incu gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Incu drew an estimated 664k visits in September 2026, down 6% on the month before and down 39% over three months.
- Worldwide#19,860of 4.5m sites · Top 1%
- In Australia#367of 105k sites · Top 1%
- Clothing, worldwide#1,592of 459,295 brands · Top 1%
- Clothing, Australia#45of 12,275 brands · Top 1%
664k
estimated visits in September
1 mo ▼ −5.8%4 mo ▼ −39.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Incu.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Incu holds 2.9 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Men's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Incu sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Incu sells on Shopify, 28% of its catalogue in stock. The best seller is Digital Gift Card, at A$50.00–A$1,000.00, followed by x Converse K112 High Top Sneakers and XT-6 'Phantom' Sneakers.
#1Digital Gift CardIncuA$50.00–A$1,000.00In stock
#2x Converse K112 High Top SneakersIncuA$75.00In stock
#3XT-6 'Phantom' SneakersIncuA$320.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Incu in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 28%
- Upper price quartile
- US$299.88
- Currency
- AUD
04 · Ads
What Incu is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Incu runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2025 (image, video).
Incu Collection T-ShirtsIncu5 Oct 2026image
IncuIncu2 Oct 2026image
New ArrivalsIncu24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Jul 2026Incuverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Incu.
The creators who tag @incu_clothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @incu_clothing on Instagram, led by Juliet from the Internet (12.1k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJuliet from the Internet@thejulietreport · 🇦🇺 AU | Fashion style luxury Creator | 12.1k | 1.3% | 4 | Tagged @incu_clothing |
06 · Competitors according to Gravity
Who Incu competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Incu among Clothing brands in Australia. The closest is CHO, then Symbol, aboutyou.fr, Miinto, Stoy, flannels.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CHOcho.co.uk | |||||||
| Symbolsymbol.ua | |||||||
| aboutyou.fraboutyou.fr | |||||||
| Miintomiinto.de | |||||||
| Stoystoy.com | |||||||
| flannels.comflannels.com |
07 · Company
The company behind Incu.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Incu is a company based in Rosebery, Australia, founded in 2002 according to LinkedIn, on a domain registered in November 1999. It employs about 171 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Rosebery
- Founded
- 2002, per LinkedIn
- Domain registered
- 18 Nov 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 171 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- incu.com · Shopify · AUD
- Catalogue
- 391 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Incu
What people ask Google about Incu.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Incu a legit company?
According to Gravity by Benchr, Incu is a brand based in Rosebery, Australia: its website has existed since November 1999, it sells on a Shopify store, it employs 171 people on LinkedIn, it has 147,086 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Incu known for?
Incu is a retail destination that curates men's and women's clothing, footwear, and accessories from around the world, representing fashion, innovation and lifestyle. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Incu expensive?
Incu's best seller, Digital Gift Card, sells from A$50.00 to A$1,000.00 on incu.com. 28% of the catalogue is in stock. Gravity does not track prices daily: check incu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Incu promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Incu advertises on Facebook and Instagram and on Google, where its offers often run. Check incu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Incu?
Incu sells on its own website, incu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Incu?
Gravity by Benchr records a company based in Rosebery, Australia, founded in 2002 according to LinkedIn, on a domain registered in 1999, with 171 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Incu doing well?
Not at the moment. Gravity by Benchr estimates about 663,700 visits to incu.com in September 2026, down 6% in a month and down 39% over three months. Incu ranks #45 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Incu use?
Gravity by Benchr identifies incu.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Incu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Incu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Incu ranks #45 of 12,275 by estimated traffic. Its closest competitors on the same market are CHO, Symbol, aboutyou.fr, Miinto and Stoy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Incu.