- Gravity
- Rankings
- Toys & Games
- Toys
- In Demand Toys
Brand page · Toys · United Kingdom
In Demand Toys traffic, ads & competitors 155k visits a month, 1 active Meta ads, Gravity score 608.
In Demand Toys — In Demand Toys is an action figure specialist that sells collectibles including Star Wars, Transformers, Marvel & DC, and other franchise figures and toys. In September 2026 indemandtoys.co.uk drew an estimated 155k visits, down 18% on the month before. It ranks #27 of 2,441 Toys brands in the United Kingdom and holds a 4.7 Trustpilot rating over 338 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Toys brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
In Demand Toys is an action figure specialist that sells collectibles including Star Wars, Transformers, Marvel & DC, and other franchise figures and toys.
01 · Traffic
In Demand Toys website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
In Demand Toys drew an estimated 155k visits in September 2026, down 18% on the month before and down 18% over three months.
- Worldwide#64,998of 4.5m sites · Top 5%
- In United Kingdom#3,328of 192k sites · Top 5%
- Toys, worldwide#560of 50,509 brands · Top 5%
- Toys, United Kingdom#27of 2,441 brands · Top 5%
155k
estimated visits in September
1 mo ▼ −18.5%4 mo ▼ −17.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
In Demand Toys reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
In Demand Toys holds 4.7 out of 5 on Trustpilot over 338 reviews, 83 of them in the last twelve months: 94% of customers give five stars and 3% one star. That volume places In Demand Toys in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
In Demand Toys best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
In Demand Toys sells on Shopify, 66% of its catalogue in stock. The best seller is Transformers Studio Series (86 Movie) Leader Megatron, at £52.99, followed by Transformers Studio Series (86 Movie) Commander Constructicons Hook & Long Haul and Transformers Studio Series (86 Movie) Voyager Mixmaster.
#1Transformers Studio Series (86 Movie) Leader MegatronIn Demand Toys£52.99In stock
#2Transformers Studio Series (86 Movie) Commander Constructicons Hook & Long HaulIn Demand Toys£87.99In stock
#3Transformers Studio Series (86 Movie) Voyager MixmasterIn Demand Toys£24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places In Demand Toys in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 23% of the catalogue
- In stock
- 66%
- Upper price quartile
- US$58.22
- Currency
- GBP
04 · Ads
In Demand Toys ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
In Demand Toys runs Meta ads on Facebook, Instagram, Messenger.
Apache2 Debian DefaultIn Demand Toys6 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
In Demand Toys influencers
The creators who tag @in_demand_toys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
In Demand Toys competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for In Demand Toys among Toys brands in the United Kingdom. The closest is Entertainment Earth, then Actionfiguren24, GYZ TOYS, McFarlane Toys Store, Kapow Toys, BigBadToyStore.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Entertainment Earthentertainmentearth.com | |||||||
| Actionfiguren24actionfiguren24.de | |||||||
| GYZ TOYSgyztoys.com | |||||||
| McFarlane Toys Storemcfarlanetoysstore.com | |||||||
| Kapow Toyskapowtoys.co.uk | |||||||
| BigBadToyStorebigbadtoystore.com |
07 · Company
Who is behind In Demand Toys?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
In Demand Toys is a company based in Norwich, United Kingdom, on a domain registered in May 2014.
- Entity country
- 🇬🇧 United Kingdom · Norwich
- Domain registered
- 30 May 2014
- Status
- Operating
- Own store
- indemandtoys.co.uk · Shopify · GBP
- Catalogue
- 140 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about In Demand Toys
What people ask Google about In Demand Toys.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is In Demand Toys legit?
According to Gravity by Benchr, In Demand Toys is a brand based in Norwich, United Kingdom: its website has existed since May 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 9,806 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
In Demand Toys reviews
Customers rate In Demand Toys 4.7 out of 5 on Trustpilot over 338 reviews, 83 of them in the last twelve months: 94% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is In Demand Toys known for?
In Demand Toys is an action figure specialist that sells collectibles including Star Wars, Transformers, Marvel & DC, and other franchise figures and toys. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
In Demand Toys prices: how much is it?
In Demand Toys' best seller, Transformers Studio Series (86 Movie) Leader Megatron, sells £52.99 on indemandtoys.co.uk. 66% of the catalogue is in stock. Gravity does not track prices daily: check indemandtoys.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
In Demand Toys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: In Demand Toys advertises on Facebook and Instagram, where its offers often run. Check indemandtoys.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy In Demand Toys?
In Demand Toys sells on its own website, indemandtoys.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns In Demand Toys?
Gravity by Benchr records a company based in Norwich, United Kingdom, whose domain was registered in 2014. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is In Demand Toys growing?
Not at the moment. Gravity by Benchr estimates about 154,700 visits to indemandtoys.co.uk in September 2026, down 18% in a month and down 18% over three months. In Demand Toys ranks #27 of 2,441 Toys brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does In Demand Toys use?
Gravity by Benchr identifies indemandtoys.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is In Demand Toys' ad budget?
Gravity by Benchr does not publish a spend figure for In Demand Toys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the United Kingdom?
Among Toys brands in the United Kingdom in the Gravity by Benchr index, In Demand Toys ranks #27 of 2,441 by estimated traffic. Its closest competitors on the same market are Entertainment Earth, Actionfiguren24, GYZ TOYS, McFarlane Toys Store and Kapow Toys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with In Demand Toys.