Brand page · Toys
haba-play.com: 169K visits a month, 52 active Meta ads.
haba-play.com — HABA is a brand that creates games and high-quality (wooden) toys for children, along with a comprehensive spare parts and instruction manual service. In September 2026 haba-play.com drew an estimated 169K visits, up 15% on the month before. It ranks #7 of 982 Toys brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
HABA is a brand that creates games and high-quality (wooden) toys for children, along with a comprehensive spare parts and instruction manual service.
01 · Traffic
How much traffic haba-play.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
haba-play.com drew an estimated 169K visits in September 2026, up 15% on the month before and up 44% over three months.
- Worldwide#60,342of 4.5M sites · Top 5%
- In Germany#2,718of 184K sites · Top 5%
- Toys, worldwide#505of 50,509 brands · Top 1%
- Toys, Germany#7of 982 brands · Top 1%
169K
estimated visits in September
1 mo ▲ +14.6%4 mo ▲ +43.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about haba-play.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
haba-play.com holds 2.8 out of 5 on Trustpilot over 3 reviews: 0% of customers give five stars and 100% one star.
Business Development Service Marketing Consultant
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What haba-play.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read haba-play.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places haba-play.com in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What haba-play.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
haba-play.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2022 (image, text, video).
Die Welt von Tilli entdecken | HABAHABA7 Oct 2026image
Das haben wir geschickt eingefädelt. 🤗 Mit unseren Fädelspielen gibt Stein für Stein immer wieder Neues zu entdecken. Beim freien Fädeln kHABA6 Oct 2026video
HABAHABA5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Habermaass GmbH & Co. KGverified
Text ad20 Oct 2026Habermaass GmbH & Co. KGverified
Text ad20 Oct 2026Habermaass GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about haba-play.com.
The creators who tag @haba_deutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @haba_deutschland on Instagram, led by HABA España (42.3K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHABA España@haba_es · 🇪🇸 ES | Parenting family Creator | 42.3K | 0.1% | 3 | Tagged @haba_deutschland |
06 · Competitors according to Gravity
Who haba-play.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for haba-play.com among Toys brands. The closest is Melissa & Doug, then Bella Luna Toys, Bigjigs Toys, Jaques of London, KidKraft, Small Kins.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Melissa & Dougmelissaanddoug.com | |||||||
| Bella Luna Toysbellalunatoys.com | |||||||
| Bigjigs Toysbigjigstoys.co.uk | |||||||
| Jaques of Londonjaqueslondon.co.uk | |||||||
| KidKraftkidkraft.com | |||||||
| Small Kinssmallkins.com |
07 · Company
The company behind haba-play.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
haba-play.com is an e-commerce brand, founded in 1993 according to LinkedIn, on a domain registered in August 2021. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1993, per LinkedIn
- Domain registered
- 6 Aug 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- haba-play.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about haba-play.com
What people ask Google about haba-play.com.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is haba-play.com a legit company?
According to Gravity by Benchr, haba-play.com is a brand: its website has existed since August 2021, it employs 24 people on LinkedIn, it has 61,535 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is haba-play.com known for?
HABA is a brand that creates games and high-quality (wooden) toys for children, along with a comprehensive spare parts and instruction manual service. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a haba-play.com discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: haba-play.com advertises on Facebook and Instagram and on Google, where its offers often run. Check haba-play.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind haba-play.com?
Gravity by Benchr records a company, founded in 1993 according to LinkedIn, on a domain registered in 2021, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is haba-play.com growing?
Yes. Gravity by Benchr estimates about 168,900 visits to haba-play.com in September 2026, up 15% in a month and up 44% over three months. haba-play.com ranks #7 of 982 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is haba-play.com's ad budget?
Gravity by Benchr does not publish a spend figure for haba-play.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, haba-play.com ranks #7 of 982 by estimated traffic. Its closest competitors on the same market are Melissa & Doug, Bella Luna Toys, Bigjigs Toys, Jaques of London, KidKraft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with haba-play.com.