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- Jazwares
Brand page · Toys · United States
Jazwares traffic, ads & competitors 820k visits a month, 137 active Meta ads, Gravity score 619.
Jazwares — Jazwares is a global leader in toys and collectibles. In September 2026 jazwares.com drew an estimated 820k visits, down 3% on the month before. It ranks #14 of 9,046 Toys brands in the United States and holds a 4.0 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Jazwares is a global leader in toys and collectibles.
01 · Traffic
Jazwares website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jazwares drew an estimated 820k visits in September 2026, down 3% on the month before and up 46% over three months.
- Worldwide#16,912of 4.5m sites · Top 1%
- In United States#5,580of 1.2m sites · Top 1%
- Toys, worldwide#93of 50,509 brands · Top 1%
- Toys, United States#14of 9,046 brands · Top 1%
820k
estimated visits in September
1 mo ▼ −3.4%4 mo ▲ +46.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Jazwares reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jazwares holds 4.0 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 35% of customers give five stars and 35% one star. That volume places Jazwares in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Children's Toys Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Jazwares best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Jazwares's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Jazwares in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Jazwares ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jazwares runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
New Games from JazwaresJazwares10 Oct 2026image
The Ultimate Fan CollectionJazwares10 Oct 2026video
Take the Mofusand cats wherever you go with new Kiramekko blinds available now at Target!Jazwares8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Jazwares LLCverified
Text ad19 Oct 2026Jazwares LLCverified
Text ad19 Oct 2026Jazwares LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Jazwares influencers
The creators who tag @jazwares on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Jazwares competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jazwares among Toys brands in the United States. The closest is JOYTOY, then McFarlane Toys, GYZ TOYS, toyzmetaverse, 5ktoys, TOPTOY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JOYTOYjoytoy.com | |||||||
| McFarlane Toysmcfarlane.com | |||||||
| GYZ TOYSgyztoys.com | |||||||
| toyzmetaversetoyzmetaverse.com | |||||||
| 5ktoys5ktoys.com | |||||||
| TOPTOYgotoptoy.com |
07 · Company
Who is behind Jazwares?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jazwares is a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in April 2000. It employs about 1,014 people.
- Entity country
- 🇺🇸 United States
- Founded
- 1997, per LinkedIn
- Domain registered
- 17 Apr 2000
- Employees
- 1,014 on LinkedIn
- Own store
- jazwares.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jazwares
What people ask Google about Jazwares.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jazwares legit?
According to Gravity by Benchr, Jazwares is a brand based in the United States: its website has existed since April 2000, its Trustpilot profile is claimed by the brand, it employs 1,014 people on LinkedIn, it has 110,879 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Jazwares?
Customers rate Jazwares 4.0 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 35% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Jazwares sell?
Jazwares is a global leader in toys and collectibles. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Is there a Jazwares discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Jazwares advertises on Facebook and Instagram and on Google, where its offers often run. Check jazwares.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Jazwares?
Gravity by Benchr records a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in 2000, with 1,014 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jazwares growing?
Yes. Gravity by Benchr estimates about 820,400 visits to jazwares.com in September 2026, down 3% in a month and up 46% over three months. Jazwares ranks #14 of 9,046 Toys brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Jazwares spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Jazwares on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the United States?
Among Toys brands in the United States in the Gravity by Benchr index, Jazwares ranks #14 of 9,046 by estimated traffic. Its closest competitors on the same market are JOYTOY, McFarlane Toys, GYZ TOYS, toyzmetaverse and 5ktoys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jazwares.