Brand page · Personal Care · United States
JLO BEAUTY: 55.5k visits a month, 6 active Meta ads, Gravity score 557.
JLO BEAUTY — JLO Beauty is a celebrity skincare and body care line designed by Jennifer Lopez that provides ageless and glowing skin for all ages. The brand offers luxurious but accessible skincare products that can be used daily and follow you through life. In September 2026 jlobeauty.com drew an estimated 55.5k visits, down 47% on the month before. It ranks #1,284 of 33,626 Personal Care brands in United States and holds a 4.2 Trustpilot rating over 277 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
JLO Beauty is a celebrity skincare and body care line designed by Jennifer Lopez that provides ageless and glowing skin for all ages. The brand offers luxurious but accessible skincare products that can be used daily and follow you through life.
01 · Traffic
How much traffic JLO BEAUTY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JLO BEAUTY drew an estimated 55.5k visits in September 2026, down 47% on the month before and down 55% over three months.
- Worldwide#155,552of 4.5m sites · Top 5%
- In United States#50,086of 1.2m sites · Top 5%
- Personal Care, worldwide#7,842of 215,119 brands · Top 5%
- Personal Care, United States#1,284of 33,626 brands · Top 5%
55.5k
estimated visits in September
1 mo ▼ −47.4%4 mo ▼ −54.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about JLO BEAUTY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JLO BEAUTY holds 4.2 out of 5 on Trustpilot over 277 reviews, 272 of them in the last twelve months: 71% of customers give five stars and 13% one star. That volume places JLO BEAUTY in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Beauty Product Supplier Health and Beauty Shop Beauty Supply Store Cosmetics Store Cosmetics Industry Beauty Products Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What JLO BEAUTY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
JLO BEAUTY sells on Shopify, 100% of its catalogue in stock. The best seller is Hydrating Cream, at US$59.00, followed by Hydrating Sheet Mask and Gel Cream Cleanser.
Hydrating CreamJLO BEAUTYUS$59.00In stock
Hydrating Sheet MaskJLO BEAUTYUS$18.00In stock
Gel Cream CleanserJLO BEAUTYUS$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places JLO BEAUTY in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 73% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$61.25
- Currency
- USD
04 · Ads
What JLO BEAUTY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JLO BEAUTY runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since December 2023 (image, text, video).
New! 20% OFF - No kit neededJLo Beauty5 Oct 2026image
New! 20% OFF - No kit neededJLo Beauty29 Sept 2026video
New! 20% OFF - No kit neededJLo Beauty29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JLO BEAUTY & LIFESTYLE, LLCverified
Text ad20 Oct 2026JLO BEAUTY & LIFESTYLE, LLCverified
Text ad20 Oct 2026JLO BEAUTY & LIFESTYLE, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about JLO BEAUTY.
The creators who tag @jlobeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jlobeauty on Instagram, led by Jennifer Lopez Fan page (80.7k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJennifer Lopez Fan page@jennifer.lopez_jlo · 🇺🇸 US | Music concerts dance Creator | 80.7k | — | 12 | Tagged @jlobeauty |
06 · Competitors according to Gravity
Who JLO BEAUTY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JLO BEAUTY among Personal Care brands in United States. The closest is CLEAN Beauty Collective, then Afnan Perfumes, NEOSTRATA®, Noteworthy, Ole Henriksen, Dr. Idriss.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CLEAN Beauty Collectivecleanbeauty.com | |||||||
| Afnan Perfumesus.afnan.com | |||||||
| NEOSTRATA®neostrata.com | |||||||
| Noteworthynoteworthyscents.com | |||||||
| Ole Henriksenolehenriksen.com | |||||||
| Dr. Idrissdridriss.com |
07 · Company
The company behind JLO BEAUTY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JLO BEAUTY is a company based in West Hollywood, United States, founded in 2020 according to LinkedIn, on a domain registered in May 2018. It employs about 42 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · West Hollywood
- Founded
- 2020, per LinkedIn
- Domain registered
- 5 May 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 42 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jlobeauty.com · Shopify · USD
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JLO BEAUTY
What people ask Google about JLO BEAUTY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JLO BEAUTY legit?
According to Gravity by Benchr, JLO BEAUTY is a brand based in West Hollywood, United States: its website has existed since May 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 42 people on LinkedIn, it has 1,408,561 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about JLO BEAUTY?
Customers rate JLO BEAUTY 4.2 out of 5 on Trustpilot over 277 reviews, 272 of them in the last twelve months: 71% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does JLO BEAUTY sell?
JLO Beauty is a celebrity skincare and body care line designed by Jennifer Lopez that provides ageless and glowing skin for all ages. The brand offers luxurious but accessible skincare products that can be used daily and follow you through life. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 70% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is JLO BEAUTY expensive?
JLO BEAUTY's best seller, Hydrating Cream, sells US$59.00 on jlobeauty.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check jlobeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does JLO BEAUTY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: JLO BEAUTY advertises on Facebook and Instagram and on Google, where its offers often run. Check jlobeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy JLO BEAUTY?
JLO BEAUTY sells on its own website, jlobeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns JLO BEAUTY?
Gravity by Benchr records a company based in West Hollywood, United States, founded in 2020 according to LinkedIn, on a domain registered in 2018, with 42 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is JLO BEAUTY growing?
Not at the moment. Gravity by Benchr estimates about 55,500 visits to jlobeauty.com in September 2026, down 47% in a month and down 55% over three months. JLO BEAUTY ranks #1,284 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does JLO BEAUTY use?
Gravity by Benchr identifies jlobeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is JLO BEAUTY's ad budget?
Gravity by Benchr does not publish a spend figure for JLO BEAUTY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, JLO BEAUTY ranks #1,284 of 33,626 by estimated traffic. Its closest competitors on the same market are CLEAN Beauty Collective, Afnan Perfumes, NEOSTRATA®, Noteworthy and Ole Henriksen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JLO BEAUTY.