Brand page · Personal Care · United States
Jones Road: 2.2m visits a month, 1,861 active Meta ads, Gravity score 728.
Jones Road — Jones Road is a clean beauty brand that sells no-makeup makeup products including mascara and lip gloss, free from sulfates, parabens, and phthalates. In September 2026 jonesroadbeauty.com drew an estimated 2.2m visits, up 27% on the month before. It ranks #22 of 33,626 Personal Care brands in United States and holds a 4.4 Trustpilot rating over 1,459 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Jones Road is a clean beauty brand that sells no-makeup makeup products including mascara and lip gloss, free from sulfates, parabens, and phthalates.
01 · Traffic
How much traffic Jones Road gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jones Road drew an estimated 2.2m visits in September 2026, up 27% on the month before and up 25% over three months.
- Worldwide#7,736of 4.5m sites · Top 1%
- In United States#2,604of 1.2m sites · Top 1%
- Personal Care, worldwide#246of 215,119 brands · Top 1%
- Personal Care, United States#22of 33,626 brands · Top 1%
2.2m
estimated visits in September
1 mo ▲ +27.5%4 mo ▲ +24.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jones Road.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jones Road holds 4.4 out of 5 on Trustpilot over 1,459 reviews, 318 of them in the last twelve months: 76% of customers give five stars and 14% one star. That volume places Jones Road in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cosmetics Store Cosmetics Industry Beauty Product Supplier Beauty Supply Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jones Road sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jones Road sells on Shopify, 99% of its catalogue in stock. The best seller is Miracle Balm, at US$38.00, followed by What The Foundation and The Face Pencil.
#1Miracle BalmJones RoadUS$38.00In stock
#2What The FoundationJones RoadUS$46.00In stock
#3The Face PencilJones RoadUS$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jones Road in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 98% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$44.00
- Currency
- USD
04 · Ads
What Jones Road is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jones Road runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
A Complete Look, Curated by an ExpertJones Road Beauty14 Oct 2026image
Five Essentials, One Perfect KitJones Road Beauty14 Oct 2026image
Meet The Bobbi Kit 6.0Jones Road Beauty14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026JUSTSTEVEN LLCverified
Text ad21 Oct 2026JUSTSTEVEN LLCverified
Text ad21 Oct 2026JUSTSTEVEN LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jones Road.
The creators who tag @jonesroadbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jonesroadbeauty on Instagram, led by Jennifer (13.6k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJennifer@justglowfirefly · 🇺🇸 US | Beauty cosmetics skincare Creator | 13.6k | 0.8% | 8 | Tagged @jonesroadbeauty |
06 · Competitors according to Gravity
Who Jones Road competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jones Road among Personal Care brands in United States. The closest is Kosas, then Westman Atelier, RMS Beauty, 100% PURE, Lisa Eldridge, Tarte Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kosaskosas.com | |||||||
| Westman Atelierwestman-atelier.com | |||||||
| RMS Beautyrmsbeauty.com | |||||||
| 100% PURE100percentpure.com | |||||||
| Lisa Eldridgeus.lisaeldridge.com | |||||||
| Tarte Cosmeticstartecosmetics.com |
07 · Company
The company behind Jones Road.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jones Road is a company based in Montclair, United States, founded in 2020 according to LinkedIn, on a domain registered in June 2019. It employs about 198 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Montclair
- Founded
- 2020, per LinkedIn
- Domain registered
- 27 Jun 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 198 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jonesroadbeauty.com · Shopify · USD
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jones Road
What people ask Google about Jones Road.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jones Road legit?
According to Gravity by Benchr, Jones Road is a brand based in Montclair, United States: its website has existed since June 2019, it sells on a Shopify store, it employs 198 people on LinkedIn, it has 888,130 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Jones Road reviews
Customers rate Jones Road 4.4 out of 5 on Trustpilot over 1,459 reviews, 318 of them in the last twelve months: 76% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Jones Road sell?
Jones Road is a clean beauty brand that sells no-makeup makeup products including mascara and lip gloss, free from sulfates, parabens, and phthalates. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Jones Road expensive?
Jones Road's best seller, Miracle Balm, sells US$38.00 on jonesroadbeauty.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check jonesroadbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Jones Road discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Jones Road advertises on Facebook and Instagram and on Google, where its offers often run. Check jonesroadbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Jones Road?
Jones Road sells on its own website, jonesroadbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Jones Road?
Gravity by Benchr records a company based in Montclair, United States, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 198 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jones Road doing well?
Yes. Gravity by Benchr estimates about 2,169,800 visits to jonesroadbeauty.com in September 2026, up 27% in a month and up 25% over three months. Jones Road ranks #22 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jones Road use?
Gravity by Benchr identifies jonesroadbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Jones Road's ad budget?
Gravity by Benchr does not publish a spend figure for Jones Road on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Jones Road ranks #22 of 33,626 by estimated traffic. Its closest competitors on the same market are Kosas, Westman Atelier, RMS Beauty, 100% PURE and Lisa Eldridge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jones Road.