Brand page · Food Items · Bulgaria
Kaufland: 2.3m visits a month, 24 active Meta ads.
Kaufland — Kaufland Bulgaria is a modern retail company operating hypermarkets in Bulgaria, part of the Schwarz group, offering a wide selection of products at affordable prices. In September 2026 kaufland.bg drew an estimated 2.3m visits, up 4% on the month before. It ranks #2 of 85 Food Items brands in Bulgaria and holds a 1.8 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Kaufland Bulgaria is a modern retail company operating hypermarkets in Bulgaria, part of the Schwarz group, offering a wide selection of products at affordable prices.
01 · Traffic
How much traffic Kaufland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kaufland drew an estimated 2.3m visits in September 2026, up 4% on the month before and up 28% over three months.
- Worldwide#7,276of 4.5m sites · Top 1%
- In Bulgaria#25of 17.8k sites · Top 1%
- Food Items, worldwide#166of 260,714 brands · Top 1%
- Food Items, Bulgaria#2of 85 brands · Top 5%
2.3m
estimated visits in September
1 mo ▲ +4.0%4 mo ▲ +28.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kaufland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kaufland holds 1.8 out of 5 on Trustpilot over 27 reviews, 7 of them in the last twelve months: 4% of customers give five stars and 81% one star. That volume places Kaufland in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Supermarket Discount Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kaufland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kaufland's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Kaufland in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Kaufland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kaufland runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2026 (image).
Ела на състезание за деца със Симона Ръждавичка от “Игри на волята” в Kaufland Овча купел, ЛюблянаKaufland Bulgaria14 Oct 2026image
Няма по-страшно от Hаlloween без тиквен фенер? Не съвсем! 👻 Готови сме със свежата алтернатива! Зарадвай някого с цвете в Hаlloween саксKaufland Bulgaria14 Oct 2026image
🏆Доведи твоето дете на състезание за деца със Симона Ръждавичка от “Игри на волята” в Kaufland! 📅Кога: 24 октомври (събота) ⏰ПредварителнKaufland Bulgaria14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Kaufland.
The creators who tag @kauflandbulgaria on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kauflandbulgaria on Instagram, led by FITNESS1.BG (10.5k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFITNESS1.BG@fitness1bg · 🇧🇬 BG | Fitness sport bodybuilding Creator | 10.5k | 1.1% | 3 | Tagged @kauflandbulgaria |
06 · Competitors according to Gravity
Who Kaufland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kaufland among Food Items brands in Bulgaria. The closest is KONZUM, then Carrefour, EROSKI, colruyt.be, aldi.de, Mercadona.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KONZUMkonzum.hr | |||||||
| Carrefourcarrefour.ro | |||||||
| EROSKIeroski.es | |||||||
| colruyt.becolruyt.be | |||||||
| aldi.dealdi.de | |||||||
| Mercadonamercadona.es |
07 · Company
The company behind Kaufland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kaufland is a company based in Bulgaria, founded in 2006 according to LinkedIn. It employs about 670 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇧🇬 Bulgaria
- Founded
- 2006, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 670 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kaufland.bg
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kaufland
What people ask Google about Kaufland.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kaufland a legit company?
According to Gravity by Benchr, Kaufland is a brand based in Bulgaria: it employs 670 people on LinkedIn, it has 74,880 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Kaufland reviews: is it worth it?
Customers rate Kaufland 1.8 out of 5 on Trustpilot over 27 reviews, 7 of them in the last twelve months: 4% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kaufland?
Kaufland Bulgaria is a modern retail company operating hypermarkets in Bulgaria, part of the Schwarz group, offering a wide selection of products at affordable prices. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Kaufland have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kaufland advertises on Facebook and Instagram and on Google, where its offers often run. Check kaufland.bg for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Kaufland?
Gravity by Benchr records a company based in Bulgaria, founded in 2006 according to LinkedIn, with 670 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kaufland doing well?
Yes. Gravity by Benchr estimates about 2,346,500 visits to kaufland.bg in September 2026, up 4% in a month and up 28% over three months. Kaufland ranks #2 of 85 Food Items brands in Bulgaria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Kaufland's ad budget?
Gravity by Benchr does not publish a spend figure for Kaufland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Bulgaria?
Among Food Items brands in Bulgaria in the Gravity by Benchr index, Kaufland ranks #2 of 85 by estimated traffic. Its closest competitors on the same market are KONZUM, Carrefour, EROSKI, colruyt.be and aldi.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kaufland.