Brand page · Kitchen & Dining · Australia
KitchenAid traffic, ads & competitors 271k visits a month, 120 active Meta ads, Gravity score 546.
KitchenAid — KitchenAid Australia is a brand that sells premium countertop kitchen appliances including stand mixers, blenders, food processors, and kettles. In September 2026 kitchenaid.com.au drew an estimated 271k visits, down 2% on the month before. It ranks #16 of 4,419 Kitchen & Dining brands in Australia and holds a 2.4 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 51 peers: Kitchen & Dining brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KitchenAid Australia is a brand that sells premium countertop kitchen appliances including stand mixers, blenders, food processors, and kettles.
01 · Traffic
KitchenAid website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KitchenAid drew an estimated 271k visits in September 2026, down 2% on the month before and down 10% over three months.
- Worldwide#40,665of 4.5m sites · Top 1%
- In Australia#829of 105k sites · Top 1%
- Kitchen & Dining, worldwide#818of 145,612 brands · Top 1%
- Kitchen & Dining, Australia#16of 4,419 brands · Top 1%
271k
estimated visits in September
1 mo ▼ −2.4%4 mo ▼ −9.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
KitchenAid reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KitchenAid holds 2.4 out of 5 on Trustpilot over 28 reviews, 9 of them in the last twelve months: 14% of customers give five stars and 79% one star. That volume places KitchenAid in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Kitchen Supply Store Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
KitchenAid best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
KitchenAid sells on Shopify, 97% of its catalogue in stock. The best seller is Artisan Tilt-Head Stand Mixer KSM195, at A$679.00–A$999.00, followed by Artisan Tilt-Head Stand Mixer KSM192 and 3-Piece Pasta Roller and Cutter Attachment KSMPRA.
#1Artisan Tilt-Head Stand Mixer KSM195KitchenAidA$679.00–A$999.00In stock
#2Artisan Tilt-Head Stand Mixer KSM192KitchenAidA$699.00–A$949.00In stock
#33-Piece Pasta Roller and Cutter Attachment KSMPRAKitchenAidA$299.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places KitchenAid in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 9% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$125.72
- Currency
- AUD
04 · Ads
KitchenAid ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KitchenAid runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since May 2023 (image, text, video).
Make room for more 💙KitchenAid Australia and New Zealand5 Oct 2026video
KitchenAid Australia and New ZealandKitchenAid Australia and New Zealand5 Oct 2026image
SAVE UP TO 35% OFF OUR MID SEASON SALE ❤️KitchenAid Australia and New Zealand2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KITCHENAID AUSTRALIA, PTY LTDverified
Text ad20 Oct 2026KITCHENAID AUSTRALIA, PTY LTDverified
Text ad20 Oct 2026KITCHENAID AUSTRALIA, PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
KitchenAid influencers
The creators who tag @kitchenaidausnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kitchenaidausnz on Instagram, led by W A J I H A (109k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WW A J I H A@the_comfort_food · 🇦🇺 AU | Food cooking nutrition Creator | 109k | 0.2% | 2 | Tagged @kitchenaidausnz |
06 · Competitors according to Gravity
KitchenAid competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KitchenAid among Kitchen & Dining brands in Australia. The closest is kenwoodworld.com, then Krups, Moulinex Italia, Thermomix, smeguk.com, smeg.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kenwoodworld.comkenwoodworld.com | |||||||
| Krupskrups.de | |||||||
| Moulinex Italiamoulinex.it | |||||||
| Thermomixthermomix.com | |||||||
| smeguk.comsmeguk.com | |||||||
| smeg.comsmeg.com |
07 · Company
Who is behind KitchenAid?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KitchenAid is a company based in Cameron Park, Australia. It employs about 54 people.
- Entity country
- 🇦🇺 Australia · Cameron Park
- Status
- Operating
- Employees
- 54 on LinkedIn
- Own store
- kitchenaid.com.au · Shopify · AUD
- Catalogue
- 88 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KitchenAid
What people ask Google about KitchenAid.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KitchenAid legit?
According to Gravity by Benchr, KitchenAid is a brand based in Cameron Park, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 54 people on LinkedIn, it has 182,047 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about KitchenAid?
Customers rate KitchenAid 2.4 out of 5 on Trustpilot over 28 reviews, 9 of them in the last twelve months: 14% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is KitchenAid known for?
KitchenAid Australia is a brand that sells premium countertop kitchen appliances including stand mixers, blenders, food processors, and kettles. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliances making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
KitchenAid prices: how much is it?
KitchenAid's best seller, Artisan Tilt-Head Stand Mixer KSM195, sells from A$679.00 to A$999.00 on kitchenaid.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check kitchenaid.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does KitchenAid have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: KitchenAid advertises on Facebook and Instagram and on Google, where its offers often run. Check kitchenaid.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy KitchenAid?
KitchenAid sells on its own website, kitchenaid.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns KitchenAid?
Gravity by Benchr records a company based in Cameron Park, Australia, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KitchenAid doing well?
Not at the moment. Gravity by Benchr estimates about 271,400 visits to kitchenaid.com.au in September 2026, down 2% in a month and down 10% over three months. KitchenAid ranks #16 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KitchenAid use?
Gravity by Benchr identifies kitchenaid.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is KitchenAid's ad budget?
Gravity by Benchr does not publish a spend figure for KitchenAid on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Australia?
Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, KitchenAid ranks #16 of 4,419 by estimated traffic. Its closest competitors on the same market are kenwoodworld.com, Krups, Moulinex Italia, Thermomix and smeguk.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KitchenAid.