Brand page · Personal Care · United States
Kulfi: 259K visits a month, 453 active Meta ads, Gravity score 669.
Kulfi — Kulfi Beauty is a makeup brand that creates vegan, clean, and cruelty-free products with unique textures and colors inspired by South Asian culture, focusing on joy, self-expression, and inclusivity. In September 2026 kulfibeauty.com drew an estimated 259K visits, up 26% on the month before. It ranks #317 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kulfi Beauty is a makeup brand that creates vegan, clean, and cruelty-free products with unique textures and colors inspired by South Asian culture, focusing on joy, self-expression, and inclusivity.
01 · Traffic
How much traffic Kulfi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kulfi drew an estimated 259K visits in September 2026, up 26% on the month before and up 111% over three months.
- Worldwide#42,186of 4.5M sites · Top 1%
- In United States#13,763of 1.2M sites · Top 5%
- Personal Care, worldwide#1,851of 215,119 brands · Top 1%
- Personal Care, United States#317of 33,626 brands · Top 1%
259K
estimated visits in September
1 mo ▲ +25.5%4 mo ▲ +110.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kulfi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kulfi holds 2.2 out of 5 on Trustpilot over 8 reviews, 7 of them in the last twelve months: 13% of customers give five stars and 88% one star.
Website Designer e-Commerce Service Cosmetics Store Beauty Product Supplier Beauty Supply Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kulfi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kulfi sells on Shopify, 100% of its catalogue in stock. The best seller is Lassi Lips Staining Lip Oil, at US$24.00, followed by Corso Delivery Guarantee and Lassi Lips Staining Lip Liner.
#1Lassi Lips Staining Lip OilKulfiUS$24.00In stock
#2Corso Delivery GuaranteeKulfiUS$1.25–US$11.50In stock
#3Lassi Lips Staining Lip LinerKulfiUS$24.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kulfi in its comparison group.
- Average rating
- 3.87 / 5
- Rated products
- 59% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$65.00
- Currency
- USD
04 · Ads
What Kulfi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kulfi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (text, video).
The best for all day lip combos 💋 #tiktokshopbacktoschool #makeup #lipcombos #lips Kulfi BeautyKulfi6 Oct 2026video
Underlined Kajal EyelinerKulfi6 Oct 2026image
Three Go-To Lip LooksKulfi4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Inspired Beauty Storiesverified
Text ad21 Oct 2026Inspired Beauty Storiesverified
Text ad21 Oct 2026Inspired Beauty Storiesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kulfi.
The creators who tag @kulfi.beauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kulfi.beauty on Instagram, led by Ayman Syed (52.5K followers, 28.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAyman Syed@theaymansyed · 🇺🇸 US | Beauty cosmetics skincare Creator | 52.5K | 28.6% | 5 | Tagged @kulfi.beauty |
06 · Competitors according to Gravity
Who Kulfi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kulfi among Personal Care brands in United States. The closest is WONDERSKIN, then rem beauty, Stila, KALEIDOS, MOIRA BEAUTY, e.l.f. Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WONDERSKINwonderskin.com | |||||||
| rem beautyrembeauty.com | |||||||
| Stilastilacosmetics.com | |||||||
| KALEIDOSkaleidos.com | |||||||
| MOIRA BEAUTYmoirabeauty.com | |||||||
| e.l.f. Cosmeticselfcosmetics.com |
07 · Company
The company behind Kulfi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kulfi is a company based in New York, United States, founded in 2021 according to LinkedIn, on a domain registered in October 2019. It employs about 77 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2021, per LinkedIn
- Domain registered
- 3 Oct 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 77 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kulfibeauty.com · Shopify · USD
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kulfi
What people ask Google about Kulfi.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kulfi legit or a scam?
According to Gravity by Benchr, Kulfi is a brand based in New York, United States: its website has existed since October 2019, it sells on a Shopify store, it employs 77 people on LinkedIn, it has 150,407 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Kulfi?
Kulfi Beauty is a makeup brand that creates vegan, clean, and cruelty-free products with unique textures and colors inspired by South Asian culture, focusing on joy, self-expression, and inclusivity. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Kulfi cost?
Kulfi's best seller, Lassi Lips Staining Lip Oil, sells US$24.00 on kulfibeauty.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check kulfibeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kulfi promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kulfi advertises on Facebook and Instagram and on Google, where its offers often run. Check kulfibeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kulfi?
Kulfi sells on its own website, kulfibeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Kulfi?
Gravity by Benchr records a company based in New York, United States, founded in 2021 according to LinkedIn, on a domain registered in 2019, with 77 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kulfi doing well?
Yes. Gravity by Benchr estimates about 259,100 visits to kulfibeauty.com in September 2026, up 26% in a month and up 111% over three months. Kulfi ranks #317 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kulfi use?
Gravity by Benchr identifies kulfibeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kulfi's ad budget?
Gravity by Benchr does not publish a spend figure for Kulfi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Kulfi ranks #317 of 33,626 by estimated traffic. Its closest competitors on the same market are WONDERSKIN, rem beauty, Stila, KALEIDOS, MOIRA BEAUTY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kulfi.