Brand page · Personal Care · United States
WONDERSKIN: 2.3M visits a month, 1,686 active Meta ads, Gravity score 682.
WONDERSKIN — WONDERSKIN is an award-winning beauty brand that creates skincare, lip, and brow color products using their patented WONDER BLADING technology. They develop clean, high-tech formulas in their own lab and are known for their viral lip stain products. In September 2026 wonderskin.com drew an estimated 2.3M visits, down 7% on the month before. It ranks #19 of 33,626 Personal Care brands in United States and holds a 3.8 Trustpilot rating over 14,675 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WONDERSKIN is an award-winning beauty brand that creates skincare, lip, and brow color products using their patented WONDER BLADING technology. They develop clean, high-tech formulas in their own lab and are known for their viral lip stain products.
01 · Traffic
How much traffic WONDERSKIN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WONDERSKIN drew an estimated 2.3M visits in September 2026, down 7% on the month before and up 31% over three months.
- Worldwide#7,319of 4.5M sites · Top 1%
- In United States#2,474of 1.2M sites · Top 1%
- Personal Care, worldwide#228of 215,119 brands · Top 1%
- Personal Care, United States#19of 33,626 brands · Top 1%
2.3M
estimated visits in September
1 mo ▼ −7.1%4 mo ▲ +31.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WONDERSKIN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WONDERSKIN holds 3.8 out of 5 on Trustpilot over 14,675 reviews, 13,981 of them in the last twelve months: 53% of customers give five stars and 22% one star. That volume places WONDERSKIN in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, WONDERSKIN scores 3.1 over 130 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WONDERSKIN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WONDERSKIN sells on Shopify, 98% of its catalogue in stock. The best seller is WONDER BLADING All-Day Lip Stain, at US$22.00, followed by 1440 Longwear Eyeliner and WONDER BLADING Peel & Reveal Lip Stain Kit.
#1WONDER BLADING All-Day Lip StainWONDERSKINUS$22.00In stock
#21440 Longwear EyelinerWONDERSKINUS$18.00In stock
#3WONDER BLADING Peel & Reveal Lip Stain KitWONDERSKINUS$29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WONDERSKIN in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 91% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$28.00
- Currency
- USD
04 · Ads
What WONDERSKIN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WONDERSKIN runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
Flawless All Day. Locked In. 24 Hours.Wonderskin7 Oct 2026video
Ultimate Lip Set for 40% OFF? Don't Wait!Wonderskin7 Oct 2026video
24-Hour Liner That Never Backs DownWonderskin7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wonderskin LLCverified
Text ad20 Oct 2026Wonderskin LLCverified
Text ad20 Oct 2026Wonderskin Europe Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WONDERSKIN.
The creators who tag @wonderskin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wonderskin on Instagram, led by Malvina 💋 Eye makeup tutorials for beginners (299K followers, 56.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMalvina 💋 Eye makeup tutorials for beginners@make_malvina_up · 🇬🇷 GR | Beauty cosmetics skincare Creator | 299K | 56.2% | 9 | Tagged @wonderskin |
06 · Competitors according to Gravity
Who WONDERSKIN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WONDERSKIN among Personal Care brands in United States. The closest is Kulfi, then rem beauty, ColourPop, Juvia’s Place, KALEIDOS, Glisten Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kulfikulfibeauty.com | |||||||
| rem beautyrembeauty.com | |||||||
| ColourPopcolourpop.com | |||||||
| Juvia’s Placejuviasplace.com | |||||||
| KALEIDOSkaleidos.com | |||||||
| Glisten Cosmeticsglistencosmetics.com |
07 · Company
The company behind WONDERSKIN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WONDERSKIN is a company based in Fair Lawn, United States, founded in 2021 according to LinkedIn, on a domain registered in March 2000. It employs about 66 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Fair Lawn
- Founded
- 2021, per LinkedIn
- Domain registered
- 30 Mar 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 66 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wonderskin.com · Shopify · USD
- Catalogue
- 271 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WONDERSKIN
What people ask Google about WONDERSKIN.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WONDERSKIN legit?
According to Gravity by Benchr, WONDERSKIN is a brand based in Fair Lawn, United States: its website has existed since March 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 66 people on LinkedIn, it has 540,086 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
WONDERSKIN reviews: is it worth it?
Customers rate WONDERSKIN 3.8 out of 5 on Trustpilot over 14,675 reviews, 13,981 of them in the last twelve months: 53% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, WONDERSKIN scores 3.1 over 130 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does WONDERSKIN sell?
WONDERSKIN is an award-winning beauty brand that creates skincare, lip, and brow color products using their patented WONDER BLADING technology. They develop clean, high-tech formulas in their own lab and are known for their viral lip stain products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does WONDERSKIN cost?
WONDERSKIN's best seller, WONDER BLADING All-Day Lip Stain, sells US$22.00 on wonderskin.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check wonderskin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a WONDERSKIN discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WONDERSKIN advertises on Facebook and Instagram and on Google, where its offers often run. Check wonderskin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy WONDERSKIN?
WONDERSKIN sells on its own website, wonderskin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns WONDERSKIN?
Gravity by Benchr records a company based in Fair Lawn, United States, founded in 2021 according to LinkedIn, on a domain registered in 2000, with 66 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WONDERSKIN doing well?
Yes. Gravity by Benchr estimates about 2,331,800 visits to wonderskin.com in September 2026, down 7% in a month and up 31% over three months. WONDERSKIN ranks #19 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WONDERSKIN use?
Gravity by Benchr identifies wonderskin.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does WONDERSKIN spend on Meta ads?
Gravity by Benchr does not publish a spend figure for WONDERSKIN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, WONDERSKIN ranks #19 of 33,626 by estimated traffic. Its closest competitors on the same market are Kulfi, rem beauty, ColourPop, Juvia’s Place, KALEIDOS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WONDERSKIN.