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  5. lazada.com.my

Brand page · Personal Care · Malaysia

lazada.com.my Top 1% worldwide Top 1% in Malaysia Top 1% in Personal Care Top 1% in Personal Care in Malaysia
lazada.com.my·🇲🇾 Malaysia·Since 2013

lazada.com.my traffic, ads & competitors 6.2m visits a month, 248 active Meta ads.

lazada.com.my — Lazada Logistics Malaysia is a subsidiary arm of Lazada Group that operates in the eCommerce sector in Southeast Asia, providing logistics and delivery services for the Lazada marketplace. In September 2026 lazada.com.my drew an estimated 6.2m visits, down 1% on the month before. It ranks #1 of 215 Personal Care brands in Malaysia and holds a 1.4 Trustpilot rating over 313 reviews.

lazada.com.my@lazada_my 746kFacebookLinkedIn 10.3kTrustpilot 1.4Meta Ad Library 248

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026

Estimated traffic
6.2m
−1% vs. August 2026
Instagram followers
746k
13,442 posts · @lazada_my
Trustpilot
1.4
313 reviews · 30 in 12 months
Meta ads
248
active · on Google since 2023
Products
—
Data not available
Rank in Malaysia
#1
of 215 in Personal Care
LinkedIn
10.3k
followers · 500 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Lazada Logistics Malaysia is a subsidiary arm of Lazada Group that operates in the eCommerce sector in Southeast Asia, providing logistics and delivery services for the Lazada marketplace.

01 · Traffic

lazada.com.my website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

lazada.com.my drew an estimated 6.2m visits in September 2026, down 1% on the month before and down 1% over three months.

  • Worldwide#3,290of 4.5m sites · Top 1%
  • In Malaysia#8of 18.6k sites · Top 1%
  • Personal Care, worldwide#89of 215,119 brands · Top 1%
  • Personal Care, Malaysia#1of 215 brands · Top 1%
Monthly visitssource Sept 2026

6.2m

estimated visits in September

1 mo ▼ −1.3%4 mo ▼ −1.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

lazada.com.my reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

lazada.com.my holds 1.4 out of 5 on Trustpilot over 313 reviews, 30 of them in the last twelve months: 9% of customers give five stars and 82% one star. That volume places lazada.com.my in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.4TrustScore · 313 reviews · 30 in 12 months
Top 20% review volume
5 ★9%
4 ★5%
3 ★3%
2 ★2%
1 ★82%

Online Marketplace

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

lazada.com.my best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read lazada.com.my's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care30%
Food Items8%
Clothing7%

The dominant category places lazada.com.my in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

lazada.com.my influencers

The creators who tag @lazada_my on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lazada_my on Instagram, led by sheilaathirah (20.9k followers, 2.3% engagement).

Influencersaccounts tagging @lazada_my · Instagram
AccountProfileFollowersEngagementTagsRelationship
ssheilaathirah@mssheilaathirah · 🇲🇾 MYFood cooking nutrition Creator20.9k2.3%4Tagged @lazada_my
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

lazada.com.my competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for lazada.com.my among Personal Care brands in Malaysia. The closest is Lazada Singapore, then shopee.sg, Lazada, ElGhazawy Group, OurShopee, daraz.pk.

CompetitorsPersonal Care · Malaysia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Lazada Singaporelazada.sg
shopee.sgshopee.sg
Lazadalazada.co.id
ElGhazawy Groupelghazawy.com
OurShopeeourshopee.com
daraz.pkdaraz.pk
Competitors Gravity finds for lazada.com.my. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare lazada.com.my with Lazada Singapore

07 · Company

Who is behind lazada.com.my?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

lazada.com.my is a company based in Malaysia, founded in 2016 according to LinkedIn, on a domain registered in April 2013. It employs about 500 people.

Legal entityGravity index, Sept 2026
Entity country
🇲🇾 Malaysia
Founded
2016, per LinkedIn
Domain registered
18 Apr 2013
Employees
500 on LinkedIn
DistributionGravity index, Sept 2026
Own store
lazada.com.my
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about lazada.com.my

What people ask Google about lazada.com.my.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is lazada.com.my legit?

According to Gravity by Benchr, lazada.com.my is a brand based in Malaysia: its website has existed since April 2013, it employs 500 people on LinkedIn, it has 745,947 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

lazada.com.my reviews

Customers rate lazada.com.my 1.4 out of 5 on Trustpilot over 313 reviews, 30 of them in the last twelve months: 9% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is lazada.com.my?

Lazada Logistics Malaysia is a subsidiary arm of Lazada Group that operates in the eCommerce sector in Southeast Asia, providing logistics and delivery services for the Lazada marketplace. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

lazada.com.my promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: lazada.com.my advertises on Facebook and Instagram and on Google, where its offers often run. Check lazada.com.my for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind lazada.com.my?

Gravity by Benchr records a company based in Malaysia, founded in 2016 according to LinkedIn, on a domain registered in 2013, with 500 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is lazada.com.my doing well?

Not at the moment. Gravity by Benchr estimates about 6,195,200 visits to lazada.com.my in September 2026, down 1% in a month and down 1% over three months. lazada.com.my ranks #1 of 215 Personal Care brands in Malaysia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does lazada.com.my spend on Meta ads?

Gravity by Benchr does not publish a spend figure for lazada.com.my on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Malaysia?

Among Personal Care brands in Malaysia in the Gravity by Benchr index, lazada.com.my ranks #1 of 215 by estimated traffic. Its closest competitors on the same market are Lazada Singapore, shopee.sg, Lazada, ElGhazawy Group and OurShopee. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with lazada.com.my.