Brand page · Personal Care · Singapore
Lazada Singapore: 5.5m visits a month, 121 active Meta ads.
Lazada Singapore — Lazada is an eCommerce platform operating in Singapore and across Southeast Asia, offering electronics, fashion, groceries and other products with features like LazMall and RedMart online supermarket. In September 2026 lazada.sg drew an estimated 5.5m visits, up 6% on the month before. It ranks #3 of 724 Personal Care brands in Singapore and holds a 1.2 Trustpilot rating over 384 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Lazada is an eCommerce platform operating in Singapore and across Southeast Asia, offering electronics, fashion, groceries and other products with features like LazMall and RedMart online supermarket.
01 · Traffic
How much traffic Lazada Singapore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lazada Singapore drew an estimated 5.5m visits in September 2026, up 6% on the month before and up 20% over three months.
- Worldwide#3,599of 4.5m sites · Top 1%
- In Singapore#7of 9.6k sites · Top 1%
- Personal Care, worldwide#96of 215,119 brands · Top 1%
- Personal Care, Singapore#3of 724 brands · Top 1%
5.5m
estimated visits in September
1 mo ▲ +5.6%4 mo ▲ +19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lazada Singapore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lazada Singapore holds 1.2 out of 5 on Trustpilot over 384 reviews, 51 of them in the last twelve months: 2% of customers give five stars and 92% one star. That volume places Lazada Singapore in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Shopping Mall Coupon Service Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lazada Singapore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lazada Singapore's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lazada Singapore in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lazada Singapore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lazada Singapore runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
[American Standard] Smart Hand Spray Shower head / FilterLazada13 Oct 2026image
Anti-UV Cooling Sports Arm Sleeves UV Protection Outdoor Cover Guard Hand SocksLazada13 Oct 2026image
Fuguiniao 2021 High Quality Mens Cargo Pants Casual Loose Multi-pocket Military Trousers Mens Trousers Camo Joggers tactical pants TacticalLazada13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026LAZADA SOUTH EAST ASIA PTE.LTD.verified
Text ad21 Oct 2026Ngô Thị Ngọc Ánhverified
Image ad21 Oct 2026LAZADA SOUTH EAST ASIA PTE.LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lazada Singapore.
The creators who tag @lazada_sg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lazada_sg on Instagram, led by JusGift (13.1k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJusGift@xjusgift · 🇵🇭 PH | Cinema series pop culture Creator | 13.1k | — | 9 | Tagged @lazada_sg |
06 · Competitors according to Gravity
Who Lazada Singapore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lazada Singapore among Personal Care brands in Singapore. The closest is lazada.com.my, then shopee.sg, amazon.sg, Lazada, tokopedia.com, flipkart.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lazada.com.mylazada.com.my | |||||||
| shopee.sgshopee.sg | |||||||
| amazon.sgamazon.sg | |||||||
| Lazadalazada.co.id | |||||||
| tokopedia.comtokopedia.com | |||||||
| flipkart.comflipkart.com |
07 · Company
The company behind Lazada Singapore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lazada Singapore is a company based in Singapore, founded in 2012 according to LinkedIn, on a domain registered in February 2012. It employs about 21,581 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇬 Singapore
- Founded
- 2012, per LinkedIn
- Domain registered
- 22 Feb 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21,581 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lazada.sg
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lazada Singapore
What people ask Google about Lazada Singapore.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lazada Singapore legit?
According to Gravity by Benchr, Lazada Singapore is a brand based in Singapore: its website has existed since February 2012, it employs 21,581 people on LinkedIn, it has 98,110 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Lazada Singapore?
Customers rate Lazada Singapore 1.2 out of 5 on Trustpilot over 384 reviews, 51 of them in the last twelve months: 2% give five stars, 92% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lazada Singapore?
Lazada is an eCommerce platform operating in Singapore and across Southeast Asia, offering electronics, fashion, groceries and other products with features like LazMall and RedMart online supermarket. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Lazada Singapore have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lazada Singapore advertises on Facebook and Instagram and on Google, where its offers often run. Check lazada.sg for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lazada Singapore?
Gravity by Benchr records a company based in Singapore, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 21,581 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lazada Singapore growing?
Yes. Gravity by Benchr estimates about 5,545,900 visits to lazada.sg in September 2026, up 6% in a month and up 20% over three months. Lazada Singapore ranks #3 of 724 Personal Care brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lazada Singapore's ad budget?
Gravity by Benchr does not publish a spend figure for Lazada Singapore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Singapore?
Among Personal Care brands in Singapore in the Gravity by Benchr index, Lazada Singapore ranks #3 of 724 by estimated traffic. Its closest competitors on the same market are lazada.com.my, shopee.sg, amazon.sg, Lazada and tokopedia.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lazada Singapore.