Brand page · Kitchen & Dining · South Africa
Le Creuset traffic, ads & competitors 164k visits a month, 120 active Meta ads, Gravity score 652.
Le Creuset — Le Creuset is a global cookwares company best known for its premium and vibrantly colored enameled cast iron cookware, also offering stoneware, cooking and wine tools, stockpots, kettles, and high performance stainless steel products. In September 2026 lecreuset.co.za drew an estimated 164k visits. It ranks #13 of 294 Kitchen & Dining brands in South Africa.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Kitchen & Dining brands in South Africa with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Le Creuset is a global cookwares company best known for its premium and vibrantly colored enameled cast iron cookware, also offering stoneware, cooking and wine tools, stockpots, kettles, and high performance stainless steel products.
01 · Traffic
Le Creuset website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Le Creuset drew an estimated 164k visits in September 2026 and up 12% over three months.
- Worldwide#61,711of 4.5m sites · Top 5%
- In South Africa#348of 33.7k sites · Top 5%
- Kitchen & Dining, worldwide#1,359of 145,612 brands · Top 1%
- Kitchen & Dining, South Africa#13of 294 brands · Top 5%
164k
estimated visits in September
1 mo ▲ +0.2%4 mo ▲ +11.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Le Creuset reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Le Creuset holds 2.9 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Le Creuset best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Le Creuset's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Le Creuset in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Le Creuset ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Le Creuset runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
✨ TODAY ONLY! Buy 4 Vancouver Snack Bowls for R699✨ Snacks. Nibbles. Dips. Serve up tasty delights! T&Cs apply. Today only. Offer availabLe Creuset South Africa13 Oct 2026video
The homemade olive & rosemary bread recipe everyone will be asking you for 🫒🍞 Ingredients 375 g bread flour 300 ml warm water 1 tsp instLe Creuset South Africa12 Oct 2026video
Meet the NEW Le Creuset Stainless Steel Whistling Kettle 🫖 Adorned with the Signature Le Creuset Premium Brushed Stainless Steel CrucibleLe Creuset South Africa12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Dentsu Central Services (Pty) Ltdverified
Image ad21 Oct 2026Dentsu Central Services (Pty) Ltdverified
Text ad21 Oct 2026Dentsu Central Services (Pty) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Le Creuset influencers
The creators who tag @lecreusetsa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lecreusetsa on Instagram, led by Naqiyah Mayat (74.9k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNaqiyah Mayat@naqiyah_mayat · INTL | Food cooking nutrition Creator | 74.9k | 1.8% | 5 | Tagged @lecreusetsa |
06 · Competitors according to Gravity
Le Creuset competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Le Creuset among Kitchen & Dining brands in South Africa. The closest is COOKUT, then Smithey Ironware, Lodge Cast Iron, All-Clad, Made In, Cook & Pan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COOKUTcookut.com | |||||||
| Smithey Ironwaresmithey.com | |||||||
| Lodge Cast Ironlodgecastiron.com | |||||||
| All-Cladall-clad.com | |||||||
| Made Inmadeincookware.ca | |||||||
| Cook & Pancookandpan.com |
07 · Company
Who is behind Le Creuset?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Le Creuset is a company based in South Africa, founded in 1925 according to LinkedIn. It employs about 2,133 people.
- Entity country
- 🇿🇦 South Africa
- Founded
- 1925, per LinkedIn
- Employees
- 2,133 on LinkedIn
- Own store
- lecreuset.co.za · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Le Creuset
What people ask Google about Le Creuset.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Le Creuset legit?
According to Gravity by Benchr, Le Creuset is a brand based in South Africa: it sells on a Salesforce_commerce store, it employs 2,133 people on LinkedIn, it has 464,065 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Le Creuset sell?
Le Creuset is a global cookwares company best known for its premium and vibrantly colored enameled cast iron cookware, also offering stoneware, cooking and wine tools, stockpots, kettles, and high performance stainless steel products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Le Creuset have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Le Creuset advertises on Facebook and Instagram and on Google, where its offers often run. Check lecreuset.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Le Creuset?
Le Creuset sells on its own website, lecreuset.co.za, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Le Creuset?
Gravity by Benchr records a company based in South Africa, founded in 1925 according to LinkedIn, with 2,133 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Le Creuset doing well?
Yes. Gravity by Benchr estimates about 164,300 visits to lecreuset.co.za in September 2026, up 0% in a month and up 12% over three months. Le Creuset ranks #13 of 294 Kitchen & Dining brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Le Creuset use?
Gravity by Benchr identifies lecreuset.co.za as a Salesforce_commerce store. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Le Creuset spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Le Creuset on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in South Africa?
Among Kitchen & Dining brands in South Africa in the Gravity by Benchr index, Le Creuset ranks #13 of 294 by estimated traffic. Its closest competitors on the same market are COOKUT, Smithey Ironware, Lodge Cast Iron, All-Clad and Made In. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Le Creuset.