Brand page · Kitchen & Dining · United States
Smithey Ironware: 227k visits a month, 192 active Meta ads, Gravity score 587.
Smithey Ironware — Smithey Ironware Company designs and manufactures premium cast iron and carbon steel cookware, including skillets, Dutch ovens, roasters, and hand-forged woks. In September 2026 smithey.com drew an estimated 227k visits, down 27% on the month before. It ranks #127 of 25,135 Kitchen & Dining brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smithey Ironware Company designs and manufactures premium cast iron and carbon steel cookware, including skillets, Dutch ovens, roasters, and hand-forged woks.
01 · Traffic
How much traffic Smithey Ironware gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smithey Ironware drew an estimated 227k visits in September 2026, down 27% on the month before and down 11% over three months.
- Worldwide#47,050of 4.5m sites · Top 5%
- In United States#15,368of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#966of 145,612 brands · Top 1%
- Kitchen & Dining, United States#127of 25,135 brands · Top 1%
227k
estimated visits in September
1 mo ▼ −26.8%4 mo ▼ −11.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smithey Ironware.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smithey Ironware holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Kitchen Supply Store Furniture Store Countertop Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smithey Ironware sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Smithey Ironware sells on Shopify, 90% of its catalogue in stock. The best seller is No. 12 Skillet, at US$220.00, followed by Seasoning Oil and Engraving Line 1.
#1No. 12 SkilletSmithey IronwareUS$220.00In stock
#2Seasoning OilSmithey IronwareUS$15.00In stock
#3Engraving Line 1Smithey IronwareUS$40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Smithey Ironware in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 95% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$295.00
- Currency
- USD
04 · Ads
What Smithey Ironware is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smithey Ironware runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
The Founders SetSmithey Ironware Company4 Oct 2026image
The Founders SetSmithey Ironware Company4 Oct 2026image
Gift Card GiveawaySmithey Ironware Company2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Smithey Ironware Company, LLCverified
Text ad20 Oct 2026Smithey Ironware Company, LLCverified
Text ad20 Oct 2026Smithey Ironware Company, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smithey Ironware.
The creators who tag @smitheyironware on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smitheyironware on Instagram, led by Ellen Speaker | Forget the Takeout (79.3k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEllen Speaker | Forget the Takeout@forgetthetakeout · 🇺🇸 US | Food cooking nutrition Creator | 79.3k | 1.4% | 3 | Tagged @smitheyironware |
06 · Competitors according to Gravity
Who Smithey Ironware competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smithey Ironware among Kitchen & Dining brands in United States. The closest is Lodge Cast Iron, then STUR, Smith & Clark, Vermicular（バーミキュラ）, Hoffmann Germany, kuhnrikon.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lodge Cast Ironlodgecastiron.com | |||||||
| STURsturcookware.de | |||||||
| Smith & Clarksmithclarkcastiron.com | |||||||
| Vermicular（バーミキュラ）vermicular.jp | |||||||
| Hoffmann Germanyhoffmann-germany.de | |||||||
| kuhnrikon.comkuhnrikon.com |
07 · Company
The company behind Smithey Ironware.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smithey Ironware is a company based in Charleston, United States, founded in 2015 according to LinkedIn, on a domain registered in September 2001. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Charleston
- Founded
- 2015, per LinkedIn
- Domain registered
- 18 Sept 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smithey.com · Shopify · USD
- Catalogue
- 34 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smithey Ironware
What people ask Google about Smithey Ironware.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smithey Ironware a legit company?
According to Gravity by Benchr, Smithey Ironware is a brand based in Charleston, United States: its website has existed since September 2001, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 176,642 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Smithey Ironware sell?
Smithey Ironware Company designs and manufactures premium cast iron and carbon steel cookware, including skillets, Dutch ovens, roasters, and hand-forged woks. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Smithey Ironware expensive?
Smithey Ironware's best seller, No. 12 Skillet, sells US$220.00 on smithey.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check smithey.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Smithey Ironware discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smithey Ironware advertises on Facebook and Instagram and on Google, where its offers often run. Check smithey.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Smithey Ironware?
Smithey Ironware sells on its own website, smithey.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Smithey Ironware?
Gravity by Benchr records a company based in Charleston, United States, founded in 2015 according to LinkedIn, on a domain registered in 2001, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Smithey Ironware doing well?
Not at the moment. Gravity by Benchr estimates about 227,400 visits to smithey.com in September 2026, down 27% in a month and down 11% over three months. Smithey Ironware ranks #127 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smithey Ironware use?
Gravity by Benchr identifies smithey.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Smithey Ironware spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Smithey Ironware on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Smithey Ironware ranks #127 of 25,135 by estimated traffic. Its closest competitors on the same market are Lodge Cast Iron, STUR, Smith & Clark, Vermicular（バーミキュラ） and Hoffmann Germany. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smithey Ironware.