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- LÉGOE HERITAGE
Brand page · Clothing · Australia
LÉGOE HERITAGE traffic, ads & competitors 41.8k visits a month, 262 active Meta ads, Gravity score 433.
LÉGOE HERITAGE — LÉGOE HERITAGE is an Australian brand that designs maternity and pregnancy clothing, offering contemporary pieces for women during pregnancy and motherhood. In September 2026 legoeheritage.com drew an estimated 41.8k visits, down 49% on the month before. It ranks #3,213 of 97,158 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LÉGOE HERITAGE is an Australian brand that designs maternity and pregnancy clothing, offering contemporary pieces for women during pregnancy and motherhood.
01 · Traffic
LÉGOE HERITAGE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LÉGOE HERITAGE drew an estimated 41.8k visits in September 2026, down 49% on the month before and down 66% over three months.
- Worldwide#198,093of 4.5m sites · Top 5%
- In United States#62,921of 1.2m sites · Top 10%
- Clothing, worldwide#19,059of 459,295 brands · Top 5%
- Clothing, United States#3,213of 97,158 brands · Top 5%
41.8k
estimated visits in September
1 mo ▼ −48.7%4 mo ▼ −66.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
LÉGOE HERITAGE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LÉGOE HERITAGE holds 2.8 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 25% of customers give five stars and 75% one star.
Maternity Store Baby Store Clothing Store Underwear Store Women's Clothing Store Swimwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
LÉGOE HERITAGE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LÉGOE HERITAGE sells on Shopify, 100% of its catalogue in stock. The best seller is Knit Pant (Black), at A$119.99, followed by Knit Tank (Off White) and Knit Tank (Black).
#1Knit Pant (Black)LÉGOE HERITAGEA$119.99In stock
#2Knit Tank (Off White)LÉGOE HERITAGEA$99.99In stock
#3Knit Tank (Black)LÉGOE HERITAGEA$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LÉGOE HERITAGE in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 90% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$90.66
- Currency
- AUD
04 · Ads
LÉGOE HERITAGE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LÉGOE HERITAGE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
GIFT WITH PURCHASE: Légoe Claw ClipLégoe Heritage6 Oct 2026video
Waffle Joggers (Cream) - FINAL SALELégoe Heritage6 Oct 2026image
The Hospital Bag SetLégoe Heritage5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LEGOE. PTY LTDverified
Text ad20 Oct 2026LEGOE. PTY LTDverified
Text ad20 Oct 2026LEGOE. PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
LÉGOE HERITAGE influencers
The creators who tag @legoeheritage on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @legoeheritage on Instagram, led by Anne Banks Easter (14.8k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnne Banks Easter@editbyeaster · 🇦🇺 AU | Fashion style luxury Creator | 14.8k | 1.6% | 3 | Tagged @legoeheritage |
06 · Competitors according to Gravity
LÉGOE HERITAGE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LÉGOE HERITAGE among Clothing brands in Australia. The closest is Soon Maternity, then Apéro, BAE The Label Australia, Ripe Maternity, Angel Maternity USA, hotmilklingerie.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Soon Maternitysoonmaternity.com | |||||||
| Apéroaperolabel.com | |||||||
| BAE The Label Australiabaethelabel.com | |||||||
| Ripe Maternityripematernity.com | |||||||
| Angel Maternity USAangelmaternity.com | |||||||
| hotmilklingerie.com.auhotmilklingerie.com.au |
07 · Company
Who is behind LÉGOE HERITAGE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LÉGOE HERITAGE is a company based in APOLLO BAY, Australia, founded in 2002 according to LinkedIn, on a domain registered in May 2016. It employs about 28 people.
- Entity country
- 🇦🇺 Australia · APOLLO BAY
- Founded
- 2002, per LinkedIn
- Domain registered
- 21 May 2016
- Status
- Operating
- Employees
- 28 on LinkedIn
- Own store
- legoeheritage.com · Shopify · AUD
- Catalogue
- 612 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LÉGOE HERITAGE
What people ask Google about LÉGOE HERITAGE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LÉGOE HERITAGE a legit company?
According to Gravity by Benchr, LÉGOE HERITAGE is a brand based in APOLLO BAY, Australia: its website has existed since May 2016, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 383,540 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is LÉGOE HERITAGE?
LÉGOE HERITAGE is an Australian brand that designs maternity and pregnancy clothing, offering contemporary pieces for women during pregnancy and motherhood. Gravity by Benchr classifies it under Clothing, with Maternity Clothing making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LÉGOE HERITAGE cost?
LÉGOE HERITAGE's best seller, Knit Pant (Black), sells A$119.99 on legoeheritage.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check legoeheritage.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LÉGOE HERITAGE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LÉGOE HERITAGE advertises on Facebook and Instagram and on Google, where its offers often run. Check legoeheritage.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy LÉGOE HERITAGE?
LÉGOE HERITAGE sells on its own website, legoeheritage.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LÉGOE HERITAGE?
Gravity by Benchr records a company based in APOLLO BAY, Australia, founded in 2002 according to LinkedIn, on a domain registered in 2016, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LÉGOE HERITAGE growing?
Not at the moment. Gravity by Benchr estimates about 41,800 visits to legoeheritage.com in September 2026, down 49% in a month and down 66% over three months. LÉGOE HERITAGE ranks #3,213 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LÉGOE HERITAGE use?
Gravity by Benchr identifies legoeheritage.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LÉGOE HERITAGE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LÉGOE HERITAGE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, LÉGOE HERITAGE ranks #3,213 of 97,158 by estimated traffic. Its closest competitors on the same market are Soon Maternity, Apéro, BAE The Label Australia, Ripe Maternity and Angel Maternity USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LÉGOE HERITAGE.