Brand page · France
Leroy Merlin traffic, ads & competitors 28.1m visits a month, 261 active Meta ads.
Leroy Merlin — Leroy Merlin is a French home improvement and gardening retailer that offers solutions for housing projects across four main categories: DIY, construction, gardening, and decoration. In September 2026 leroymerlin.fr drew an estimated 28.1m visits, down 17% on the month before.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Trustpilot Oct 2026
About the store
Leroy Merlin is a French home improvement and gardening retailer that offers solutions for housing projects across four main categories: DIY, construction, gardening, and decoration.
01 · Traffic
Leroy Merlin website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Leroy Merlin drew an estimated 28.1m visits in September 2026, down 17% on the month before and down 21% over three months.
- Worldwide#639of 4.5m sites · Top 1%
- In France#21of 166k sites · Top 1%
- Category, worldwide—Data not available
- Category, France—Data not available
28.1m
estimated visits in September
1 mo ▼ −16.9%4 mo ▼ −20.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Leroy Merlin reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Leroy Merlin holds 1.5 out of 5 on Trustpilot over 19,418 reviews, 2,140 of them in the last twelve months: 10% of customers give five stars and 83% one star. That volume places Leroy Merlin in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, Leroy Merlin scores 4.8.
Home & Garden
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Leroy Merlin best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Leroy Merlin's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places Leroy Merlin in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Leroy Merlin ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Leroy Merlin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Votre poêle à bois livré et installé par un professionnel🔥LEROY MERLIN12 Oct 2026image
Lot 5 Moulures Décoratives Perle Brut - 100 x 4 cm - Bois de hêtre massif - Style Parisien - A peindreLEROY MERLIN12 Oct 2026video
default_collection_headlineLEROY MERLIN12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Leroy Merlin influencers
The creators who tag @leroymerlin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @leroymerlin on Instagram, led by Home_designfr (80.6k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHome_designfr@home_designfr · 🇫🇷 FR | Decoration garden diy Creator | 80.6k | 2.8% | 9 | Tagged @leroymerlin |
06 · Competitors according to Gravity
Leroy Merlin competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Leroy Merlin. The closest is homedepot.com, then obi.at, homebase.co.uk, hornbach.de, bricodepot.fr, Castorama.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| homedepot.comhomedepot.com | |||||||
| obi.atobi.at | |||||||
| homebase.co.ukhomebase.co.uk | |||||||
| hornbach.dehornbach.de | |||||||
| bricodepot.frbricodepot.fr | |||||||
| Castoramacastorama.pl |
07 · Company
Who is behind Leroy Merlin?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Leroy Merlin is a company based in France, founded in 1985 according to LinkedIn, on a domain registered in September 1996. It employs about 70 people.
- Entity country
- 🇫🇷 France
- Founded
- 1985, per LinkedIn
- Domain registered
- 12 Sept 1996
- Employees
- 70 on LinkedIn
- Own store
- leroymerlin.fr
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Leroy Merlin
What people ask Google about Leroy Merlin.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Leroy Merlin a legit company?
According to Gravity by Benchr, Leroy Merlin is a brand based in France: its website has existed since September 1996, its Trustpilot profile is claimed by the brand, it employs 70 people on LinkedIn, it has 591,449 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Leroy Merlin reviews
Customers rate Leroy Merlin 1.5 out of 5 on Trustpilot over 19,418 reviews, 2,140 of them in the last twelve months: 10% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Leroy Merlin scores 4.8. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Leroy Merlin?
Leroy Merlin is a French home improvement and gardening retailer that offers solutions for housing projects across four main categories: DIY, construction, gardening, and decoration. Source: Gravity by Benchr product classification.
Leroy Merlin promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Leroy Merlin advertises on Facebook and Instagram, where its offers often run. Check leroymerlin.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Leroy Merlin?
Gravity by Benchr records a company based in France, founded in 1985 according to LinkedIn, on a domain registered in 1996, with 70 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Leroy Merlin doing well?
Not at the moment. Gravity by Benchr estimates about 28,132,300 visits to leroymerlin.fr in September 2026, down 17% in a month and down 21% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Leroy Merlin spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Leroy Merlin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Leroy Merlin.