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- littlewhimsy
Brand page · Toys · New Zealand
littlewhimsy traffic, ads & competitors 44.1k visits a month, 6 active Meta ads, Gravity score 552.
littlewhimsy — Little Whimsy is a New Zealand-based online children's boutique that sells carefully curated toys, baby gifts, books, nursery décor, dolls, open-ended play items, sensory toys, and children's accessories from various brands. In September 2026 littlewhimsy.co.nz drew an estimated 44.1k visits, down 41% on the month before. It ranks #10 of 357 Toys brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Toys brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Little Whimsy is a New Zealand-based online children's boutique that sells carefully curated toys, baby gifts, books, nursery décor, dolls, open-ended play items, sensory toys, and children's accessories from various brands.
01 · Traffic
littlewhimsy website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
littlewhimsy drew an estimated 44.1k visits in September 2026, down 41% on the month before and up 6% over three months.
- Worldwide#189,342of 4.5m sites · Top 5%
- In New Zealand#765of 26.3k sites · Top 5%
- Toys, worldwide#2,062of 50,509 brands · Top 5%
- Toys, New Zealand#10of 357 brands · Top 5%
44.1k
estimated visits in September
1 mo ▼ −41.3%4 mo ▲ +6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
littlewhimsy reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
littlewhimsy holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Children's Store Toy Store Childrens Book Store Children's Toys Store Baby Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
littlewhimsy best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
littlewhimsy sells on Shopify, 87% of its catalogue in stock. The best seller is Gift Wrap Service $5.00 per gift, at NZ$5.00, followed by Wooden Poster Hangers and Honeysticks Bath Drops.
#1Gift Wrap Service $5.00 per giftlittlewhimsyNZ$5.00In stock
#2Wooden Poster HangerslittlewhimsyNZ$21.00–NZ$89.00In stock
#3Honeysticks Bath DropslittlewhimsyNZ$24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places littlewhimsy in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 4% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$37.40
- Currency
- NZD
04 · Ads
littlewhimsy ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
littlewhimsy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Where Quality Meets Imaginationlittle whimsy12 Jun 2026video
Where Quality Meets Imaginationlittle whimsy27 May 2026video
Where Quality Meets Imaginationlittle whimsy13 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026little whimsy limitedverified
Text ad10 Sept 2026little whimsy limitedverified
Image ad26 Jun 2026little whimsy limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
littlewhimsy influencers
The creators who tag @littlewhimsynz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @littlewhimsynz on Instagram, led by 𝚂𝚊𝚛𝚊𝚑 ~ 𝓈𝓉𝓎𝓁𝒾𝓈𝓉 🕊 (12.9k followers, 4.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝚂𝚊𝚛𝚊𝚑 ~ 𝓈𝓉𝓎𝓁𝒾𝓈𝓉 🕊@sarah_ella_rose · 🇬🇧 GB | Parenting family Creator | 12.9k | 4.8% | 1 | Tagged @littlewhimsynz |
06 · Competitors according to Gravity
littlewhimsy competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for littlewhimsy among Toys brands in New Zealand. The closest is Pop Stop, then Fairplay, Little Reef and Friends, Hobby Zone, MetaLife, Kidstuff.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pop Stoppopstop.co.nz | |||||||
| Fairplayfairplay.nz | |||||||
| Little Reef and Friendslittlereefandfriends.co.nz | |||||||
| Hobby Zonehobbyzone.co.nz | |||||||
| MetaLifemetalife.co.nz | |||||||
| Kidstuffkidstuff.net.nz |
07 · Company
Who is behind littlewhimsy?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
littlewhimsy is a company based in Birkenhead, New Zealand, founded in 2014 according to LinkedIn, on a domain registered in February 2015. It employs about 5 people.
- Entity country
- 🇳🇿 New Zealand · Birkenhead
- Founded
- 2014, per LinkedIn
- Domain registered
- 9 Feb 2015
- Employees
- 5 on LinkedIn
- Own store
- littlewhimsy.co.nz · Shopify · NZD
- Catalogue
- 508 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about littlewhimsy
What people ask Google about littlewhimsy.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is littlewhimsy legit?
According to Gravity by Benchr, littlewhimsy is a brand based in Birkenhead, New Zealand: its website has existed since February 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 35,952 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is littlewhimsy?
Little Whimsy is a New Zealand-based online children's boutique that sells carefully curated toys, baby gifts, books, nursery décor, dolls, open-ended play items, sensory toys, and children's accessories from various brands. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is littlewhimsy expensive?
littlewhimsy's best seller, Gift Wrap Service $5.00 per gift, sells NZ$5.00 on littlewhimsy.co.nz. 87% of the catalogue is in stock. Gravity does not track prices daily: check littlewhimsy.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does littlewhimsy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: littlewhimsy advertises on Facebook and Instagram and on Google, where its offers often run. Check littlewhimsy.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy littlewhimsy?
littlewhimsy sells on its own website, littlewhimsy.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns littlewhimsy?
Gravity by Benchr records a company based in Birkenhead, New Zealand, founded in 2014 according to LinkedIn, on a domain registered in 2015, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is littlewhimsy doing well?
Yes. Gravity by Benchr estimates about 44,100 visits to littlewhimsy.co.nz in September 2026, down 41% in a month and up 6% over three months. littlewhimsy ranks #10 of 357 Toys brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does littlewhimsy use?
Gravity by Benchr identifies littlewhimsy.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is littlewhimsy's ad budget?
Gravity by Benchr does not publish a spend figure for littlewhimsy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in New Zealand?
Among Toys brands in New Zealand in the Gravity by Benchr index, littlewhimsy ranks #10 of 357 by estimated traffic. Its closest competitors on the same market are Pop Stop, Fairplay, Little Reef and Friends, Hobby Zone and MetaLife. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with littlewhimsy.