Brand page · Personal Care · United Kingdom
LOOKFANTASTIC: 6m visits a month, 986 active Meta ads.
LOOKFANTASTIC — LOOKFANTASTIC is an online beauty retailer that sells premium and luxury skincare, haircare, makeup, and fragrance brands. In September 2026 lookfantastic.com drew an estimated 6m visits, up 1% on the month before. It ranks #1 of 8,226 Personal Care brands in United Kingdom and holds a 4.6 Trustpilot rating over 432,227 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
LOOKFANTASTIC is an online beauty retailer that sells premium and luxury skincare, haircare, makeup, and fragrance brands.
01 · Traffic
How much traffic LOOKFANTASTIC gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LOOKFANTASTIC drew an estimated 6m visits in September 2026, up 1% on the month before and down 7% over three months.
- Worldwide#3,385of 4.5m sites · Top 1%
- In United Kingdom#108of 192k sites · Top 1%
- Personal Care, worldwide#91of 215,119 brands · Top 1%
- Personal Care, United Kingdom#1of 8,226 brands · Top 1%
6m
estimated visits in September
1 mo ▲ +1.4%4 mo ▼ −6.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LOOKFANTASTIC.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LOOKFANTASTIC holds 4.6 out of 5 on Trustpilot over 432,227 reviews, 58,419 of them in the last twelve months: 83% of customers give five stars and 9% one star. That volume places LOOKFANTASTIC in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, LOOKFANTASTIC scores 4.6 over 345 reviews.
Beauty Product Supplier Skin Care Clinic Cosmetics Store Hair Product Store Wellness Center Cosmetics and Perfumes Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LOOKFANTASTIC sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read LOOKFANTASTIC's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places LOOKFANTASTIC in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What LOOKFANTASTIC is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LOOKFANTASTIC runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
BEAUTY BOX: OCTOBER EDITIONLOOKFANTASTIC8 Oct 2026video
The October Beauty BoxLOOKFANTASTIC8 Oct 2026image
5th - 11th October 2026LOOKFANTASTIC8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026FIC SHARECO LIMITEDverified
Text ad19 Oct 2026FIC SHARECO LIMITEDverified
Text ad19 Oct 2026FIC SHARECO LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LOOKFANTASTIC.
The creators who tag @lookfantastic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lookfantastic on Instagram, led by Liverpool Nail Artist (10k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiverpool Nail Artist@_get_polished_ · 🇬🇧 GB | Beauty cosmetics skincare Creator | 10k | 4.5% | 29 | Tagged @lookfantastic |
06 · Competitors according to Gravity
Who LOOKFANTASTIC competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LOOKFANTASTIC among Personal Care brands in United Kingdom. The closest is flaconi.at, then spacenk.com, sephora.de, cultbeauty.co.uk, allbeauty, ulta.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| flaconi.atflaconi.at | |||||||
| spacenk.comspacenk.com | |||||||
| sephora.desephora.de | |||||||
| cultbeauty.co.ukcultbeauty.co.uk | |||||||
| allbeautyallbeauty.com | |||||||
| ulta.comulta.com |
07 · Company
The company behind LOOKFANTASTIC.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LOOKFANTASTIC is a company based in United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in January 1998. It employs about 170 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1997, per LinkedIn
- Domain registered
- 28 Jan 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 170 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lookfantastic.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LOOKFANTASTIC
What people ask Google about LOOKFANTASTIC.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LOOKFANTASTIC legit or a scam?
According to Gravity by Benchr, LOOKFANTASTIC is a brand based in United Kingdom: its website has existed since January 1998, its Trustpilot profile is claimed by the brand, it employs 170 people on LinkedIn, it has 808,945 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
LOOKFANTASTIC reviews
Customers rate LOOKFANTASTIC 4.6 out of 5 on Trustpilot over 432,227 reviews, 58,419 of them in the last twelve months: 83% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, LOOKFANTASTIC scores 4.6 over 345 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LOOKFANTASTIC known for?
LOOKFANTASTIC is an online beauty retailer that sells premium and luxury skincare, haircare, makeup, and fragrance brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a LOOKFANTASTIC discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LOOKFANTASTIC advertises on Facebook and Instagram and on Google, where its offers often run. Check lookfantastic.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns LOOKFANTASTIC?
Gravity by Benchr records a company based in United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in 1998, with 170 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is LOOKFANTASTIC doing well?
Not at the moment. Gravity by Benchr estimates about 5,990,200 visits to lookfantastic.com in September 2026, up 1% in a month and down 7% over three months. LOOKFANTASTIC ranks #1 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does LOOKFANTASTIC spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LOOKFANTASTIC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, LOOKFANTASTIC ranks #1 of 8,226 by estimated traffic. Its closest competitors on the same market are flaconi.at, spacenk.com, sephora.de, cultbeauty.co.uk and allbeauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LOOKFANTASTIC.