Brand page · Clothing · United Kingdom
Lucy & Yak: 1.7m visits a month, 235 active Meta ads, Gravity score 644.
Lucy & Yak — Lucy & Yak is an independent, employee-owned British clothing brand that designs and sells colourful, comfortable clothing including dungarees and everyday apparel made from organic and recycled fabrics. In September 2026 lucyandyak.com drew an estimated 1.7m visits, down 5% on the month before. It ranks #20 of 19,668 Clothing brands in United Kingdom and holds a 3.9 Trustpilot rating over 993 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Clothing brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lucy & Yak is an independent, employee-owned British clothing brand that designs and sells colourful, comfortable clothing including dungarees and everyday apparel made from organic and recycled fabrics.
01 · Traffic
How much traffic Lucy & Yak gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lucy & Yak drew an estimated 1.7m visits in September 2026, down 5% on the month before and up 5% over three months.
- Worldwide#9,258of 4.5m sites · Top 1%
- In United Kingdom#340of 192k sites · Top 1%
- Clothing, worldwide#678of 459,295 brands · Top 1%
- Clothing, United Kingdom#20of 19,668 brands · Top 1%
1.7m
estimated visits in September
1 mo ▼ −5.4%4 mo ▲ +5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lucy & Yak.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lucy & Yak holds 3.9 out of 5 on Trustpilot over 993 reviews, 230 of them in the last twelve months: 73% of customers give five stars and 16% one star. That volume places Lucy & Yak in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lucy & Yak sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lucy & Yak sells on Shopify, 98% of its catalogue in stock. The best seller is Digital Gift Cards - Starting From £10, at £10.00–£200.00, followed by Original - Straight Leg Dungarees Organic Cotton in Black and Tote Bag - Organic Cotton in Ecru.
#1Digital Gift Cards - Starting From £10Lucy & Yak£10.00–£200.00In stock
#2Original - Straight Leg Dungarees Organic Cotton in BlackLucy & Yak£59.00In stock
#3Tote Bag - Organic Cotton in EcruLucy & Yak£2.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lucy & Yak in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 81% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$63.53
- Currency
- GBP
04 · Ads
What Lucy & Yak is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lucy & Yak runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2024 (image, text, video).
Free delivery over £69Lucy & Yak7 Oct 2026video
Lucy & YakLucy & Yak6 Oct 2026image
PSA: Someone left their new Margot fleece hanging aesthetically on a tree in Kent 👀🤭 Fleeces for cosy season at the link in bio 📍Lucy & Yak6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lucy and Yak Ltdverified
Text ad20 Oct 2026Lucy and Yak Ltdverified
Text ad20 Oct 2026Lucy and Yak Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lucy & Yak.
The creators who tag @lucyandyak on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lucyandyak on Instagram, led by Leafling Bags (101k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeafling Bags@leaflingbags · 🇲🇦 MA | Fashion style luxury Creator | 101k | 0.3% | 4 | Tagged @lucyandyak |
06 · Competitors according to Gravity
Who Lucy & Yak competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lucy & Yak among Clothing brands in United Kingdom. The closest is Folk, then Ship Supply, Outerknown, weirdfish.co.uk, Madewell, LEFTLANE® SHOP.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Folkfolkclothing.com | |||||||
| Ship Supplyshopshipsupply.com | |||||||
| Outerknownouterknown.com | |||||||
| weirdfish.co.ukweirdfish.co.uk | |||||||
| Madewellmadewell.com | |||||||
| LEFTLANE® SHOPleftlane-shop.de |
07 · Company
The company behind Lucy & Yak.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lucy & Yak is a company based in Barnsley, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in May 2017. It employs about 141 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Barnsley
- Founded
- 2017, per LinkedIn
- Domain registered
- 5 May 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 141 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lucyandyak.com · Shopify · GBP
- Catalogue
- 193 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lucy & Yak
What people ask Google about Lucy & Yak.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lucy & Yak legit or a scam?
According to Gravity by Benchr, Lucy & Yak is a brand based in Barnsley, United Kingdom: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 141 people on LinkedIn, it has 849,467 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lucy & Yak reviews: is it worth it?
Customers rate Lucy & Yak 3.9 out of 5 on Trustpilot over 993 reviews, 230 of them in the last twelve months: 73% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lucy & Yak?
Lucy & Yak is an independent, employee-owned British clothing brand that designs and sells colourful, comfortable clothing including dungarees and everyday apparel made from organic and recycled fabrics. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lucy & Yak prices: how much is it?
Lucy & Yak's best seller, Digital Gift Cards - Starting From £10, sells from £10.00 to £200.00 on lucyandyak.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check lucyandyak.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lucy & Yak discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lucy & Yak advertises on Facebook and Instagram and on Google, where its offers often run. Check lucyandyak.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lucy & Yak?
Lucy & Yak sells on its own website, lucyandyak.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lucy & Yak?
Gravity by Benchr records a company based in Barnsley, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 141 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lucy & Yak growing?
Yes. Gravity by Benchr estimates about 1,743,800 visits to lucyandyak.com in September 2026, down 5% in a month and up 5% over three months. Lucy & Yak ranks #20 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lucy & Yak use?
Gravity by Benchr identifies lucyandyak.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lucy & Yak spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lucy & Yak on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Lucy & Yak ranks #20 of 19,668 by estimated traffic. Its closest competitors on the same market are Folk, Ship Supply, Outerknown, weirdfish.co.uk and Madewell. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lucy & Yak.