Brand page · Personal Care · Sweden
Luxplus: 241k visits a month, 28 active Meta ads.
Luxplus — Luxplus is a membership club that offers savings on beauty products and free shipping. Members can try the service for 30 days at no cost. In September 2026 luxplus.se drew an estimated 241k visits, down 7% on the month before. It ranks #7 of 830 Personal Care brands in Sweden and holds a 3.6 Trustpilot rating over 27,026 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Luxplus is a membership club that offers savings on beauty products and free shipping. Members can try the service for 30 days at no cost.
01 · Traffic
How much traffic Luxplus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Luxplus drew an estimated 241k visits in September 2026, down 7% on the month before and up 61% over three months.
- Worldwide#44,837of 4.5m sites · Top 5%
- In Sweden#347of 27.3k sites · Top 5%
- Personal Care, worldwide#1,985of 215,119 brands · Top 1%
- Personal Care, Sweden#7of 830 brands · Top 1%
241k
estimated visits in September
1 mo ▼ −7.4%4 mo ▲ +60.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Luxplus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Luxplus holds 3.6 out of 5 on Trustpilot over 27,026 reviews, 619 of them in the last twelve months: 80% of customers give five stars and 6% one star. That volume places Luxplus in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Luxplus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Luxplus's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Luxplus in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Luxplus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Luxplus runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text).
Good hair day in just 30 seconds? Yes please! Because who has time for a full hair routine every morning? 💗 Save this for your next quickLuxplus.dk12 Oct 2026video
Har du hørt om PDRN? ✨Luxplus.dk29 Sept 2026video
Olaplex Hair Perfector No.3 100 mlLuxplus.dk18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Luxplus ApSverified
Text ad21 Oct 2026Sinointeractive Digital Marketing Co., Ltd.verified
Text ad20 Oct 2026Luxplus ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Luxplus.
The creators who tag @luxplus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luxplus on Instagram, led by Sara Halonen (58.7k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSara Halonen@caraharriet · INTL | Fashion style luxury Creator | 58.7k | 2.0% | 2 | Tagged @luxplus |
06 · Competitors according to Gravity
Who Luxplus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Luxplus among Personal Care brands in Sweden. The closest is beauteprivee.fr, then notino.fr, kicks.se, Beauty Pie, blissim.fr, cultbeauty.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| beauteprivee.frbeauteprivee.fr | |||||||
| notino.frnotino.fr | |||||||
| kicks.sekicks.se | |||||||
| Beauty Piebeautypie.com | |||||||
| blissim.frblissim.fr | |||||||
| cultbeauty.co.ukcultbeauty.co.uk |
07 · Company
The company behind Luxplus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Luxplus is a company based in Sweden.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇸🇪 Sweden
- Founded
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- Domain registered
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- Share capital
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- President
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- Employees
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- luxplus.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Luxplus
What people ask Google about Luxplus.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Luxplus legit?
According to Gravity by Benchr, Luxplus is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it has 68,221 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Luxplus reviews: is it worth it?
Customers rate Luxplus 3.6 out of 5 on Trustpilot over 27,026 reviews, 619 of them in the last twelve months: 80% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Luxplus sell?
Luxplus is a membership club that offers savings on beauty products and free shipping. Members can try the service for 30 days at no cost. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Luxplus promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Luxplus advertises on Facebook and Instagram and on Google, where its offers often run. Check luxplus.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Luxplus growing?
Yes. Gravity by Benchr estimates about 241,300 visits to luxplus.se in September 2026, down 7% in a month and up 61% over three months. Luxplus ranks #7 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Luxplus spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Luxplus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Luxplus ranks #7 of 830 by estimated traffic. Its closest competitors on the same market are beauteprivee.fr, notino.fr, kicks.se, Beauty Pie and blissim.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Luxplus.