Brand page · Personal Care · United States
Mary Kay®: 809k visits a month, 34 active Meta ads, Gravity score 634.
Mary Kay® — Mary Kay is an American multi-level marketing company that sells skincare and makeup products through Independent Beauty Consultants. In September 2026 marykay.com drew an estimated 809k visits, up 31% on the month before. It ranks #84 of 33,626 Personal Care brands in United States and holds a 2.8 Trustpilot rating over 180 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mary Kay is an American multi-level marketing company that sells skincare and makeup products through Independent Beauty Consultants.
01 · Traffic
How much traffic Mary Kay® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mary Kay® drew an estimated 809k visits in September 2026, up 31% on the month before and up 29% over three months.
- Worldwide#17,107of 4.5m sites · Top 1%
- In United States#5,647of 1.2m sites · Top 1%
- Personal Care, worldwide#602of 215,119 brands · Top 1%
- Personal Care, United States#84of 33,626 brands · Top 1%
809k
estimated visits in September
1 mo ▲ +31.0%4 mo ▲ +29.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mary Kay®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mary Kay® holds 2.8 out of 5 on Trustpilot over 180 reviews, 27 of them in the last twelve months: 38% of customers give five stars and 48% one star. That volume places Mary Kay® in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Skin Care Clinic Beauty Product Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mary Kay® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mary Kay®'s catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mary Kay® in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Mary Kay® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mary Kay® runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since December 2022 (image, text, video).
Beauty is More Beautiful Shared.MARY KAY7 Oct 2026video
¡Tu carrito de compras te espera! 🛒MARY KAY7 Oct 2026image
Los Tonos Mate De HoyMARY KAY4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mary Kay, Incverified
Text ad20 Oct 2026Melissa Armbrusterverified
Text ad20 Oct 2026Mary Kay, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mary Kay®.
The creators who tag @marykayus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @marykayus on Instagram, led by محصولات گیاهی مراقبت پوستی (29.4k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ممحصولات گیاهی مراقبت پوستی@mary_kay_in_iran · 🇮🇷 IR | Beauty cosmetics skincare Creator | 29.4k | 0.1% | 11 | Tagged @marykayus |
06 · Competitors according to Gravity
Who Mary Kay® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mary Kay® among Personal Care brands in United States. The closest is maccosmetics.fr, then Maybelline New York, Bobbi Brown Cosmetics, Kosas, Kaybeauty, Avon.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| maccosmetics.frmaccosmetics.fr | |||||||
| Maybelline New Yorkmaybelline.com | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| Kosaskosas.com | |||||||
| Kaybeautykaybeauty.com | |||||||
| Avonavon.com.br |
07 · Company
The company behind Mary Kay®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mary Kay® is a company based in United States, on a domain registered in September 1993. It employs about 50,433 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 15 Sept 1993
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50,433 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- marykay.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mary Kay®
What people ask Google about Mary Kay®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mary Kay® legit?
According to Gravity by Benchr, Mary Kay® is a brand based in United States: its website has existed since September 1993, it sells on a Salesforce_commerce store, it employs 50,433 people on LinkedIn, it has 722,692 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mary Kay® reviews: is it worth it?
Customers rate Mary Kay® 2.8 out of 5 on Trustpilot over 180 reviews, 27 of them in the last twelve months: 38% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mary Kay® known for?
Mary Kay is an American multi-level marketing company that sells skincare and makeup products through Independent Beauty Consultants. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Mary Kay® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mary Kay® advertises on Facebook and Instagram and on Google, where its offers often run. Check marykay.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mary Kay®?
Mary Kay® sells on its own website, marykay.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mary Kay®?
Gravity by Benchr records a company based in United States, whose domain was registered in 1993, with 50,433 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mary Kay® growing?
Yes. Gravity by Benchr estimates about 808,600 visits to marykay.com in September 2026, up 31% in a month and up 29% over three months. Mary Kay® ranks #84 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mary Kay® use?
Gravity by Benchr identifies marykay.com as a Salesforce_commerce store. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mary Kay®'s ad budget?
Gravity by Benchr does not publish a spend figure for Mary Kay® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Mary Kay® ranks #84 of 33,626 by estimated traffic. Its closest competitors on the same market are maccosmetics.fr, Maybelline New York, Bobbi Brown Cosmetics, Kosas and Kaybeauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mary Kay®.