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- Mijn Hummeltje
Brand page · Toys · Netherlands
Mijn Hummeltje traffic, ads & competitors 178k visits a month, 255 active Meta ads, Gravity score 572.
Mijn Hummeltje — Mijn Hummeltje is a Dutch online store specializing in educational toys and children's clothing for all ages. They offer wooden toys, puzzles, learning materials, and personalized gifts. In September 2026 mijn-hummeltje.nl drew an estimated 178k visits, up 24% on the month before. It ranks #6 of 555 Toys brands in the Netherlands and holds a 2.2 Trustpilot rating over 3,457 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Toys brands in the Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mijn Hummeltje is a Dutch online store specializing in educational toys and children's clothing for all ages. They offer wooden toys, puzzles, learning materials, and personalized gifts.
01 · Traffic
Mijn Hummeltje website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mijn Hummeltje drew an estimated 178k visits in September 2026, up 24% on the month before and up 75% over three months.
- Worldwide#57,664of 4.5m sites · Top 5%
- In Netherlands#761of 78.6k sites · Top 1%
- Toys, worldwide#475of 50,509 brands · Top 1%
- Toys, Netherlands#6of 555 brands · Top 5%
178k
estimated visits in September
1 mo ▲ +23.5%4 mo ▲ +74.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mijn Hummeltje reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mijn Hummeltje holds 2.2 out of 5 on Trustpilot over 3,457 reviews, 798 of them in the last twelve months: 36% of customers give five stars and 47% one star. That volume places Mijn Hummeltje in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mijn Hummeltje best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mijn Hummeltje sells on Shopify, 100% of its catalogue in stock. The best seller is Verzekerde verzending, at €2.95, followed by Verzekerde verzending and Woods™ - Het leukste familiespel! - Bordspel.
#1Verzekerde verzendingMijn Hummeltje€2.95In stock
#2Verzekerde verzendingMijn Hummeltje€2.95In stock
#3Woods™ - Het leukste familiespel! - BordspelMijn Hummeltje€29.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mijn Hummeltje in its comparison group.
- Average rating
- 3.62 / 5
- Rated products
- 5% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$44.75
- Currency
- EUR
04 · Ads
Mijn Hummeltje ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mijn Hummeltje runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Black Friday Early Access 🎁Mijn Hummeltje6 Oct 2026image
Black Friday Early Access 🎁Mijn Hummeltje6 Oct 2026image
Maak van elke tekening een blijvende herinnering! 🎨Mijn Hummeltje6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Babo E-commerceverified
Text ad21 Oct 2026Babo E-commerceverified
Image ad20 Oct 2026Babo E-commerceverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mijn Hummeltje influencers
The creators who tag @mijn_hummeltje on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Mijn Hummeltje competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mijn Hummeltje among Toys brands in the Netherlands. The closest is smyk.com, then INCLUD, Little Dutch, Jackie's Kids, kidsdream.co.uk, Kiddie Corner.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| smyk.comsmyk.com | |||||||
| INCLUDinclud.com | |||||||
| Little Dutchlittle-dutch.com | |||||||
| Jackie's Kidsjackies-kids.uk | |||||||
| kidsdream.co.ukkidsdream.co.uk | |||||||
| Kiddie Cornerkiddie-corner.com |
07 · Company
Who is behind Mijn Hummeltje?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mijn Hummeltje is a company based in Eindhoven, Netherlands, on a domain registered in January 2020.
- Entity country
- 🇳🇱 Netherlands · Eindhoven
- Domain registered
- 3 Jan 2020
- Own store
- mijn-hummeltje.nl · Shopify · EUR
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mijn Hummeltje
What people ask Google about Mijn Hummeltje.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mijn Hummeltje legit?
According to Gravity by Benchr, Mijn Hummeltje is a brand based in Eindhoven, Netherlands: its website has existed since January 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 15,048 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mijn Hummeltje reviews
Customers rate Mijn Hummeltje 2.2 out of 5 on Trustpilot over 3,457 reviews, 798 of them in the last twelve months: 36% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mijn Hummeltje?
Mijn Hummeltje is a Dutch online store specializing in educational toys and children's clothing for all ages. They offer wooden toys, puzzles, learning materials, and personalized gifts. Gravity by Benchr classifies it under Toys, with Educational Toys making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mijn Hummeltje cost?
Mijn Hummeltje's best seller, Verzekerde verzending, sells €2.95 on mijn-hummeltje.nl. 100% of the catalogue is in stock. Gravity does not track prices daily: check mijn-hummeltje.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Mijn Hummeltje promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mijn Hummeltje advertises on Facebook and Instagram and on Google, where its offers often run. Check mijn-hummeltje.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mijn Hummeltje?
Mijn Hummeltje sells on its own website, mijn-hummeltje.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mijn Hummeltje?
Gravity by Benchr records a company based in Eindhoven, Netherlands, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mijn Hummeltje doing well?
Yes. Gravity by Benchr estimates about 178,300 visits to mijn-hummeltje.nl in September 2026, up 24% in a month and up 75% over three months. Mijn Hummeltje ranks #6 of 555 Toys brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mijn Hummeltje use?
Gravity by Benchr identifies mijn-hummeltje.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mijn Hummeltje spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mijn Hummeltje on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the Netherlands?
Among Toys brands in the Netherlands in the Gravity by Benchr index, Mijn Hummeltje ranks #6 of 555 by estimated traffic. Its closest competitors on the same market are smyk.com, INCLUD, Little Dutch, Jackie's Kids and kidsdream.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mijn Hummeltje.