Brand page · Personal Care · United States
Smashbox: 166K visits a month, 55 active Meta ads.
Smashbox — Smashbox is an American cosmetic company that creates cruelty-free vegan primers and makeup products, developed in their studio environment. In September 2026 smashbox.com drew an estimated 166K visits, down 0% on the month before. It ranks #494 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Smashbox is an American cosmetic company that creates cruelty-free vegan primers and makeup products, developed in their studio environment.
01 · Traffic
How much traffic Smashbox gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smashbox drew an estimated 166K visits in September 2026, down 0% on the month before and up 14% over three months.
- Worldwide#61,233of 4.5M sites · Top 5%
- In United States#20,128of 1.2M sites · Top 5%
- Personal Care, worldwide#2,870of 215,119 brands · Top 5%
- Personal Care, United States#494of 33,626 brands · Top 5%
166K
estimated visits in September
1 mo ▼ −0.2%4 mo ▲ +13.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smashbox.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smashbox holds 3.8 out of 5 on Trustpilot over 7 reviews, 1 of them in the last twelve months: 86% of customers give five stars and 0% one star.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smashbox sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Smashbox's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Smashbox in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Smashbox is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smashbox runs Meta ads on Facebook, Instagram, and has advertised on Google since July 2023 (image, text, video).
30% Off Smashbox BestsellersSmashbox Cosmetics7 Oct 2026video
NEW Studio Extreme Longwear Lip LinerSmashbox Cosmetics6 Oct 2026video
30% Off Smashbox BestsellersSmashbox Cosmetics6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Elc Online Incverified
Text ad21 Oct 2026Elc Online Incverified
Text ad21 Oct 2026Elc Online Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smashbox.
The creators who tag @smashboxcosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smashboxcosmetics on Instagram, led by 𝑻𝑰𝑵𝑨 𝑻𝑬𝑴𝑷𝑬𝑺𝑻 𝑴𝒂𝒌𝒆𝒖𝒑 𝑨𝒓𝒕𝒊𝒔𝒕 (24.3K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑻𝑰𝑵𝑨 𝑻𝑬𝑴𝑷𝑬𝑺𝑻 𝑴𝒂𝒌𝒆𝒖𝒑 𝑨𝒓𝒕𝒊𝒔𝒕@tina.tempest · 🇦🇺 AU | Beauty cosmetics skincare Creator | 24.3K | 0.4% | 10 | Tagged @smashboxcosmetics |
06 · Competitors according to Gravity
Who Smashbox competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smashbox among Personal Care brands in United States. The closest is rem beauty, then Bobbi Brown Cosmetics, Milk Makeup, MAC Cosmetics, Nars, makeupforever.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rem beautyrembeauty.com | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| Milk Makeupmilkmakeup.com | |||||||
| MAC Cosmeticsmaccosmetics.co.uk | |||||||
| Narsnarscosmetics.co.uk | |||||||
| makeupforever.commakeupforever.com |
07 · Company
The company behind Smashbox.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smashbox is a company based in United States, on a domain registered in February 1996. It employs about 351 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 21 Feb 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 351 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smashbox.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smashbox
What people ask Google about Smashbox.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smashbox legit?
According to Gravity by Benchr, Smashbox is a brand based in United States: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it employs 351 people on LinkedIn, it has 4,114,599 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Smashbox known for?
Smashbox is an American cosmetic company that creates cruelty-free vegan primers and makeup products, developed in their studio environment. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Smashbox have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smashbox advertises on Facebook and Instagram and on Google, where its offers often run. Check smashbox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Smashbox?
Gravity by Benchr records a company based in United States, whose domain was registered in 1996, with 351 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Smashbox doing well?
Yes. Gravity by Benchr estimates about 165,800 visits to smashbox.com in September 2026, down 0% in a month and up 14% over three months. Smashbox ranks #494 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Smashbox's ad budget?
Gravity by Benchr does not publish a spend figure for Smashbox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Smashbox ranks #494 of 33,626 by estimated traffic. Its closest competitors on the same market are rem beauty, Bobbi Brown Cosmetics, Milk Makeup, MAC Cosmetics, Nars. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smashbox.