Brand page · Personal Care · United States
Too Faced: 316K visits a month, 2 active Meta ads.
Too Faced — Too Faced is a cosmetics brand that creates innovative makeup and beauty products, dedicated to cruelty-free beauty and celebrating individuality. In September 2026 toofaced.com drew an estimated 316K visits, up 5% on the month before. It ranks #242 of 33,626 Personal Care brands in United States and holds a 1.9 Trustpilot rating over 248 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Too Faced is a cosmetics brand that creates innovative makeup and beauty products, dedicated to cruelty-free beauty and celebrating individuality.
01 · Traffic
How much traffic Too Faced gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Too Faced drew an estimated 316K visits in September 2026, up 5% on the month before and up 7% over three months.
- Worldwide#35,930of 4.5M sites · Top 1%
- In United States#11,662of 1.2M sites · Top 1%
- Personal Care, worldwide#1,510of 215,119 brands · Top 1%
- Personal Care, United States#242of 33,626 brands · Top 1%
316K
estimated visits in September
1 mo ▲ +4.9%4 mo ▲ +7.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Too Faced.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Too Faced holds 1.9 out of 5 on Trustpilot over 248 reviews, 6 of them in the last twelve months: 15% of customers give five stars and 71% one star. That volume places Too Faced in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Too Faced sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Too Faced's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Too Faced in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Too Faced is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Too Faced runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text).
- 5% supplémentaireToo Faced Cosmetics31 Aug 2026image
- 5% supplémentaireToo Faced Cosmetics31 Aug 2026image
Tes essentiels d’automneToo Faced Cosmetics31 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026The Estee Lauder Companies Inc.verified
Text ad19 Oct 2026The Estee Lauder Companies Inc.verified
Text ad19 Oct 2026The Estee Lauder Companies Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Too Faced.
The creators who tag @toofaced on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Too Faced competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Too Faced among Personal Care brands in United States. The closest is Tarte Cosmetics, then Jeffree Star Cosmetics, smashbox.com, ColourPop, essence makeup, MAKEUP BY MARIO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tarte Cosmeticstartecosmetics.com | |||||||
| Jeffree Star Cosmeticsjeffreestarcosmetics.com | |||||||
| smashbox.comsmashbox.com | |||||||
| ColourPopcolourpop.com | |||||||
| essence makeupessencemakeup.com | |||||||
| MAKEUP BY MARIOmakeupbymario.com |
07 · Company
The company behind Too Faced.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Too Faced is a company based in United States, founded in 1998 according to LinkedIn, on a domain registered in September 1997. It employs about 751 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1998, per LinkedIn
- Domain registered
- 17 Sept 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 751 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- toofaced.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Too Faced
What people ask Google about Too Faced.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Too Faced legit?
According to Gravity by Benchr, Too Faced is a brand based in United States: its website has existed since September 1997, its Trustpilot profile is claimed by the brand, it employs 751 people on LinkedIn, it has 12,006,995 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Too Faced?
Customers rate Too Faced 1.9 out of 5 on Trustpilot over 248 reviews, 6 of them in the last twelve months: 15% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Too Faced?
Too Faced is a cosmetics brand that creates innovative makeup and beauty products, dedicated to cruelty-free beauty and celebrating individuality. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Too Faced discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Too Faced advertises on Facebook and Instagram and on Google, where its offers often run. Check toofaced.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Too Faced?
Gravity by Benchr records a company based in United States, founded in 1998 according to LinkedIn, on a domain registered in 1997, with 751 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Too Faced growing?
Yes. Gravity by Benchr estimates about 316,400 visits to toofaced.com in September 2026, up 5% in a month and up 7% over three months. Too Faced ranks #242 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Too Faced's ad budget?
Gravity by Benchr does not publish a spend figure for Too Faced on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Too Faced ranks #242 of 33,626 by estimated traffic. Its closest competitors on the same market are Tarte Cosmetics, Jeffree Star Cosmetics, smashbox.com, ColourPop, essence makeup. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Too Faced.