The top 1% · China
Top Chinese e-commerce brands
The 37 brands in the top 1% of the 3,641 e-commerce brand stores based in China, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.
Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · At a glance
Chinese e-commerce in figures.
Huawei, Vivo and TCL lead the ranking of Chinese e-commerce brands. China is #26 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 3,641.
By category, Electronics leads with 20 of the 37 brands (54%), ahead of Apparel & Accessories (4) and Hardware (3).
By audience, 2 draw more than 10 million, 14 draw between 1 and 10 million and 21 draw between 100,000 and 1 million estimated visits a month.
02 · Top 1%
Ranked by estimated monthly visits.
- #1
Huawei
consumer.huawei.comHUAWEI is a leading global provider of information and communication technology products, offering smartphones, laptops, tablets, wearables, and smart home…
- #2
Vivo
vivo.comvivo is a technology company that creates smart devices and intelligent services, with a focus on innovative smartphones and accessories.
- #3
TCL
tcl.comTCL is a Chinese multinational technology company that produces and sells TVs, sound bars, phones, and appliances.
- #4
OnePlus
oneplus.comOnePlus is a smartphone company that builds Android smartphones and has a global community.
- #5
xTool
xtool.comxTool is a brand that produces laser engraving and cutting machines, including CO2, fiber, and diode laser cutters, engravers, welders, and DTF printers for…
- #6
GameSir
gamesir.comGameSir is a company that creates gaming controllers for various platforms including PC, XBOX, Switch, mobile, and cloud gaming.
- #7
Hisense Group
hisense.comHisense Group is a Chinese multinational white goods and electronics manufacturer that produces televisions, audio equipment, home appliances, and air products.
- #8
Speediance
speediance.comSpeediance is a Chinese smart fitness and exercise equipment company that develops AI-powered home gym equipment including portable cable trainers and smart…
- #9
Anbernic
anbernic.comAnbernic is a company that designs and manufactures handheld gaming consoles and gaming peripherals for players and open-source developers worldwide.
- #10
Unihertz
unihertz.comUnihertz is a company that develops and manufactures unique smartphones for niche groups of people, including ultra-compact, QWERTY-keyboard, and rugged…
- #11
PCBWay
pcbway.comPCBWay is a Chinese PCB manufacturer that specializes in PCB prototype, small and medium batch production, and offers custom PCB prototype services.
- #12
Pitaka
ipitaka.comPITAKA is a brand that designs and sells phone cases and accessories made from aramid fiber and carbon weaves, focusing on lightweight, minimalist products…
- #13
Oukitel
oukitel.comOUKITEL is a Chinese manufacturer of rugged electronics including rugged smartphones, rugged tablets, commercial smartphones, and portable power stations.
- #14
Torras
torraslife.comTORRAS is a brand that sells phone cases and phone covers, meticulously crafted with fine materials to prevent falls and scratches. The company also produces…
- #15
Miniso
miniso.comMINISO is a retail brand that sells visually appealing, fun, and functional IP products at highly affordable prices, operating over 8,500 stores worldwide in…
- #16
Mammotion
mammotion.comMAMMOTION is a brand that manufactures and sells robotic lawn mowers and cordless robotic pool cleaners, offering innovative outdoor robotics solutions for…
- #17
ANTA
anta.comANTA is a sportswear company that designs, manufactures, and sells professional sports products including footwear, apparel, and accessories.
- #18
Vograce
vograce.comVograce is a custom merchandise manufacturer and supplier specializing in animation peripheral products including keychains, acrylic charms, enamel pins…
- #19
SwitchBot
switch-bot.comSwitchBot International is a smart home brand that develops various products including household robots, robotic arms, and AI devices to improve and simplify…
- #20
Laifen
laifentech.comLaifen is a lifestyle tech brand that sells high-speed hair dryers, electric shavers, and smart toothbrushes.
- #21
Betafpv
betafpv.comBETAFPV is a company that specializes in micro FPV drones and components, including ready-to-fly kits, racing gear, and accessories for FPV racing and…
- #22
GMKtec
gmktec.comGMKtec is a Mini PC company that sells various mini computers including AMD and Intel series models for different purposes like gaming and AI computing.
- #23
Neewer
neewer.comNEEWER is a brand that sells photographic equipment including ring lights, lenses, speedlites, and other camera accessories for photography and video projects.
- #24
Flydigi
flydigi.comFlydigi is a Chinese company that designs and manufactures gaming controllers for multiple platforms including Xbox and PC.
- #25
361sport
361sport.com361sport is a top international sports brand that manufactures and sells professional basketball shoes and running shoes for sports enthusiasts.
- #26
Moondrop
moondroplab.comMOONDROP is a Chinese audio equipment brand that creates headphones, in-ear monitors, portable audio devices, and audio accessories, focusing on the…
- #27
Baseus
baseus.comBaseus US is a Chinese mobile phone accessories brand that sells practical and reliable electronics including chargers, power banks, earbuds, and smart devices.
- #28
Bigme
bigme.vipBigme is a company that specializes in selling color e-ink tablets, smartphones, monitors and PCs that provide a reading and browsing experience with vivid…
- #29
Ricidress
ricidress.comRicidress is an online fashion store that sells women's clothing including dresses, tops, jumpsuits, rompers, bottoms, sets, swimwear, and accessories.
- #30
Sonoff
sonoff.techSONOFF is a brand of ITEAD Studio for smart home solutions, offering affordable and high-quality smart home solutions for homes and offices.
- #31
LuxpowerTek
luxpowertek.comLuxpowerTek is a global provider of energy storage solutions, specializing in hybrid inverters, battery systems, and smart energy management platforms for…
- #32
Ulanzi
ulanzi.comULANZI is a camera accessories brand that sells camera tripods, camera cages, camera stabilizers, and other photography equipment.
- #33
Starbucks
starbucks.com.cnStarbucks China is the Chinese branch of Starbucks that operates coffee shops and provides coffee experiences across mainland China.
- #34
Chuwi
chuwi.comCHUWI INNOVATION LIMITED is a company that creates digital technology products to help people reach and exceed their goals, combining digital electronics with…
- #35
Fosi Audio
fosiaudio.comFosi Audio is a Chinese audio equipment manufacturer that designs and sells high-fidelity home audio components including amplifiers, portable HiFi devices…
- #36
DeepCool
deepcool.comDeepCool is a Chinese company that designs and manufactures high-performance PC hardware and thermal solutions for computer enthusiasts worldwide.
- #37
Viofo
viofo.comVIOFO is a manufacturer of professional-grade dash cameras featuring Sony STARVIS 2 IMX sensors, 4K ultra-high-definition recording, and advanced…
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.
03 · Questions
About Chinese e-commerce brands.
What are the biggest Chinese e-commerce brands?
By estimated monthly visits, the largest e-commerce brand stores based in China are Huawei, Vivo, TCL, OnePlus and xTool, according to the Gravity by Benchr ranking of November 2026.
How many e-commerce brands are there in China?
Gravity by Benchr ranks 3,641 e-commerce brand stores based in China with a measured audience — #26 of the 45 countries it ranks. The top 1% is 37 brands, all listed on this page.
Which product categories lead Chinese e-commerce?
By category, Electronics leads with 20 of the 37 brands (54%), ahead of Apparel & Accessories (4) and Hardware (3).
How is this ranking made?
Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.
04 · More rankings