Brand page · Kitchen & Dining · United States
Misen traffic, ads & competitors 656k visits a month, 189 active Meta ads, Gravity score 687.
Misen — Misen is a kitchenware brand that sells premium kitchen knives and cookware designed for both chefs and home cooks. In September 2026 misen.com drew an estimated 656k visits, up 84% on the month before. It ranks #36 of 25,135 Kitchen & Dining brands in the United States and holds a 4.3 Trustpilot rating over 17,476 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Misen is a kitchenware brand that sells premium kitchen knives and cookware designed for both chefs and home cooks.
01 · Traffic
Misen website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Misen drew an estimated 656k visits in September 2026, up 84% on the month before and up 32% over three months.
- Worldwide#20,052of 4.5m sites · Top 1%
- In United States#6,597of 1.2m sites · Top 1%
- Kitchen & Dining, worldwide#367of 145,612 brands · Top 1%
- Kitchen & Dining, United States#36of 25,135 brands · Top 1%
656k
estimated visits in September
1 mo ▲ +83.7%4 mo ▲ +32.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Misen reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Misen holds 4.3 out of 5 on Trustpilot over 17,476 reviews, 213 of them in the last twelve months: 75% of customers give five stars and 6% one star. That volume places Misen in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Misen best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Misen sells on Shopify, 99% of its catalogue in stock. The best seller is 6-Piece Misenware Medium Set, at US$89.00, followed by 6-Piece Misenware Small Set and Glass Lid.
#16-Piece Misenware Medium SetMisenUS$89.00In stock
#26-Piece Misenware Small SetMisenUS$74.00In stock
#3Glass LidMisenUS$29.00–US$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Misen in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 66% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$194.00
- Currency
- USD
04 · Ads
Misen ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Misen runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2023 (image, text, video).
Better Food Storage, 15% Off.Misen6 Oct 2026image
Better Food Storage, 15% Off.Misen6 Oct 2026image
This Week Only — Save Up to 20%Misen6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Misen Incverified
Image ad20 Oct 2026Misen Incverified
Text ad20 Oct 2026Misen Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Misen influencers
The creators who tag @misenkitchen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @misenkitchen on Instagram, led by Giorgio Azzara (104k followers, 20.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGiorgio Azzara@eatwithgiorgio · 🇺🇸 US | Food cooking nutrition Creator | 104k | 20.9% | 2 | Tagged @misenkitchen |
06 · Competitors according to Gravity
Misen competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Misen among Kitchen & Dining brands in the United States. The closest is Le Creuset, then zwilling.com, Tramontina USA, Made In, Our Place, Longwell.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Le Creusetlecreuset.fr | |||||||
| zwilling.comzwilling.com | |||||||
| Tramontina USAtramontina.com | |||||||
| Made Inmadeincookware.com | |||||||
| Our Placefromourplace.co.uk | |||||||
| Longwelllongwellco.com |
07 · Company
Who is behind Misen?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Misen is a company based in Brooklyn, United States, founded in 2015 according to LinkedIn, on a domain registered in April 1999. It employs about 38 people.
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2015, per LinkedIn
- Domain registered
- 27 Apr 1999
- Status
- Operating
- Employees
- 38 on LinkedIn
- Own store
- misen.com · Shopify · USD
- Catalogue
- 219 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Misen
What people ask Google about Misen.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Misen legit or a scam?
According to Gravity by Benchr, Misen is a brand based in Brooklyn, United States: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 106,557 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Misen reviews
Customers rate Misen 4.3 out of 5 on Trustpilot over 17,476 reviews, 213 of them in the last twelve months: 75% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Misen known for?
Misen is a kitchenware brand that sells premium kitchen knives and cookware designed for both chefs and home cooks. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Tools & Utensils making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Misen expensive?
Misen's best seller, 6-Piece Misenware Medium Set, sells US$89.00 on misen.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check misen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Misen promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Misen advertises on Facebook and Instagram and on Google, where its offers often run. Check misen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Misen?
Misen sells on its own website, misen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Misen?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2015 according to LinkedIn, on a domain registered in 1999, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Misen growing?
Yes. Gravity by Benchr estimates about 655,500 visits to misen.com in September 2026, up 84% in a month and up 32% over three months. Misen ranks #36 of 25,135 Kitchen & Dining brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Misen use?
Gravity by Benchr identifies misen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Misen's ad budget?
Gravity by Benchr does not publish a spend figure for Misen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the United States?
Among Kitchen & Dining brands in the United States in the Gravity by Benchr index, Misen ranks #36 of 25,135 by estimated traffic. Its closest competitors on the same market are Le Creuset, zwilling.com, Tramontina USA, Made In and Our Place. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Misen.