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- My Little Darling
Brand page · Toys · Netherlands
My Little Darling traffic, ads & competitors 62.9k visits a month, 43 active Meta ads, Gravity score 527.
My Little Darling — My Little Darling is an online shop that sells educational toys and children's clothing for various age groups, focusing on durable, creative and safe products. In September 2026 my-little-darling-shop.com drew an estimated 62.9k visits, up 164% on the month before. It ranks #94 of 2,441 Toys brands in the Netherlands and holds a 1.8 Trustpilot rating over 349 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 30 peers: Toys brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
My Little Darling is an online shop that sells educational toys and children's clothing for various age groups, focusing on durable, creative and safe products.
01 · Traffic
My Little Darling website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
My Little Darling drew an estimated 62.9k visits in September 2026, up 164% on the month before and up 29% over three months.
- Worldwide#139,766of 4.5m sites · Top 5%
- In United Kingdom#7,337of 192k sites · Top 5%
- Toys, worldwide#1,467of 50,509 brands · Top 5%
- Toys, United Kingdom#94of 2,441 brands · Top 5%
62.9k
estimated visits in September
1 mo ▲ +163.8%4 mo ▲ +29.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
My Little Darling reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
My Little Darling holds 1.8 out of 5 on Trustpilot over 349 reviews, 178 of them in the last twelve months: 19% of customers give five stars and 74% one star. That volume places My Little Darling in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
My Little Darling best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
My Little Darling sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping insurance, at €1.95–€124.95, followed by Master Builder Engineer Set - Building games for beginners - Building toys and HappyFeet Comfy™ - Solid non-slip sole - Kids Sneakers.
#1Shipping insuranceMy Little Darling€1.95–€124.95In stock
#2Master Builder Engineer Set - Building games for beginners - Building toysMy Little Darling€47.95In stock
#3HappyFeet Comfy™ - Solid non-slip sole - Kids SneakersMy Little Darling€20.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places My Little Darling in its comparison group.
- Average rating
- 3.82 / 5
- Rated products
- 4% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$49.23
- Currency
- EUR
04 · Ads
My Little Darling ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
My Little Darling runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
default_collection_headlineMy little Darling6 Oct 2026image
🚂 A train that even goes uphill?! Discover MagniTrack™ with a discount!My little Darling30 Sept 2026video
✨ Music, light & fun in one magical carousel!My little Darling30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Babo E-commerceverified
Image ad26 Sept 2026Babo E-commerceverified
Image ad23 Apr 2026Babo E-commerceverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
My Little Darling influencers
The creators who tag @mylittledarlingshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
My Little Darling competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for My Little Darling among Toys brands in the Netherlands. The closest is Mein kleines baby, then Mil lilla Sötnos, Min lille Kjære, Mijn Hummeltje, Minun Pikkuiseni, Mój mały Słodziak.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mein kleines babymein-kleines-baby.de | |||||||
| Mil lilla Sötnosmin-lilla-sotnos.se | |||||||
| Min lille Kjæremin-lille-kjaere.no | |||||||
| Mijn Hummeltjemijn-hummeltje.nl | |||||||
| Minun Pikkuiseniminun-pikkuiseni.fi | |||||||
| Mój mały Słodziakmoj-maly-slodziak.pl |
07 · Company
Who is behind My Little Darling?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
My Little Darling is a company based in Eindhoven, Netherlands, on a domain registered in January 2024.
- Entity country
- 🇳🇱 Netherlands · Eindhoven
- Domain registered
- 30 Jan 2024
- Own store
- my-little-darling-shop.com · Shopify · GBP
- Catalogue
- 43 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about My Little Darling
What people ask Google about My Little Darling.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is My Little Darling legit?
According to Gravity by Benchr, My Little Darling is a brand based in Eindhoven, Netherlands: its website has existed since January 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 420 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
My Little Darling reviews: is it worth it?
Customers rate My Little Darling 1.8 out of 5 on Trustpilot over 349 reviews, 178 of them in the last twelve months: 19% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is My Little Darling known for?
My Little Darling is an online shop that sells educational toys and children's clothing for various age groups, focusing on durable, creative and safe products. Gravity by Benchr classifies it under Toys, with Baby & Children's Clothing making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is My Little Darling expensive?
My Little Darling's best seller, Shipping insurance, sells from €1.95 to €124.95 on my-little-darling-shop.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check my-little-darling-shop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a My Little Darling discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: My Little Darling advertises on Facebook and Instagram and on Google, where its offers often run. Check my-little-darling-shop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy My Little Darling?
My Little Darling sells on its own website, my-little-darling-shop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns My Little Darling?
Gravity by Benchr records a company based in Eindhoven, Netherlands, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is My Little Darling growing?
Yes. Gravity by Benchr estimates about 62,900 visits to my-little-darling-shop.com in September 2026, up 164% in a month and up 29% over three months. My Little Darling ranks #94 of 2,441 Toys brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does My Little Darling use?
Gravity by Benchr identifies my-little-darling-shop.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is My Little Darling's ad budget?
Gravity by Benchr does not publish a spend figure for My Little Darling on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in the Netherlands?
Among Toys brands in the Netherlands in the Gravity by Benchr index, My Little Darling ranks #94 of 2,441 by estimated traffic. Its closest competitors on the same market are Mein kleines baby, Mil lilla Sötnos, Min lille Kjære, Mijn Hummeltje and Minun Pikkuiseni. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with My Little Darling.