Brand page · Personal Care · United States

Natasha Denona Top 1% worldwide Top 5% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
natashadenona.com·🇺🇸 New York, United States· Shopify·Since 2003

Natasha Denona: 297k visits a month, 37 active Meta ads, Gravity score 527.

Natasha Denona — Natasha Denona is a makeup brand known for pro-grade, ultra-pigmented eyeshadow palettes and innovative clean-hybrid skincare makeup products. In September 2026 natashadenona.com drew an estimated 297k visits, up 18% on the month before. It ranks #264 of 33,626 Personal Care brands in United States and holds a 1.4 Trustpilot rating over 73 reviews.

natashadenona.com@natashadenona 2.3mYouTube 180kFacebookLinkedIn 6.4kTrustpilot 1.4Meta Ad Library 37

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
297k
+18% vs. August 2026
Instagram followers
2.3m
2,754 posts · @natashadenona
Trustpilot
1.4
73 reviews · 11 in 12 months
Meta ads
37
active · on Google since 2024
Products
97%
in stock · 54 collections
Rank in United States
#264
of 33,626 in Personal Care
LinkedIn
6.4k
followers · 140 employees
Earned media value
€663.5k
per month, Instagram

Gravity score

527/ 1000 · 10 of 10 indicators rated
Brand Power493
Momentum602
Performance485

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Natasha Denona is a makeup brand known for pro-grade, ultra-pigmented eyeshadow palettes and innovative clean-hybrid skincare makeup products.

01 · Traffic

How much traffic Natasha Denona gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Natasha Denona drew an estimated 297k visits in September 2026, up 18% on the month before and up 5% over three months.

  • Worldwide#37,864of 4.5m sites · Top 1%
  • In United States#12,341of 1.2m sites · Top 5%
  • Personal Care, worldwide#1,597of 215,119 brands · Top 1%
  • Personal Care, United States#264of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

297k

estimated visits in September

1 mo ▲ +18.0%4 mo ▲ +4.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Natasha Denona.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Natasha Denona holds 1.4 out of 5 on Trustpilot over 73 reviews, 11 of them in the last twelve months: 5% of customers give five stars and 84% one star. That volume places Natasha Denona in the top 40% of the 270,321 Trustpilot pages in the Gravity index. On Google, Natasha Denona scores 3.0 over 22 reviews.

Trustpilotread 20 Oct 2026
1.4TrustScore · 73 reviews · 11 in 12 months
Top 40% review volume
5 ★5%
4 ★5%
3 ★1%
2 ★4%
1 ★84%

Cosmetics Industry Cosmetics Store Beauty Supply Store Beauty Product Supplier Cosmetics and Perfumes Supplier

Google reviewsread 20 Oct 2026
3.022 reviews on the Google business profile
5 ★59%
4 ★0%
3 ★5%
2 ★14%
1 ★23%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Natasha Denona sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Natasha Denona sells on Shopify, 97% of its catalogue in stock. The best seller is HY-GLAM CONCEALER, at US$32.00, followed by HY-GLAM FOUNDATION and I NEED A NUDE EYESHADOW PALETTE.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics87%
Bundles11%
Gift Cards1%
Makeup Bags1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care87%
Bundles11%
Gift Cards1%
Cosmetic & Toiletry Bags1%

The dominant category places Natasha Denona in its comparison group.

Prices and ratingsstore data
Average rating
4.86 / 5
Rated products
95% of the catalogue
In stock
97%
Upper price quartile
US$72.00
Currency
USD

05 · Influencers

Who talks about Natasha Denona.

The creators who tag @natashadenona on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @natashadenona on Instagram, led by Makeup artist (27.7k followers, 0.1% engagement).

Influencersaccounts tagging @natashadenona · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMakeup artist@montana__beauty · 🇦🇺 AUBeauty cosmetics skincare Creator27.7k0.1%19Tagged @natashadenona
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Natasha Denona competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Natasha Denona among Personal Care brands in United States. The closest is Nars, then Lisa Eldridge, makeupforever.com, MAC Cosmetics, Anastasia Beverly Hills, Bobbi Brown Cosmetics.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Narsnarscosmetics.co.uk
Lisa Eldridgeus.lisaeldridge.com
makeupforever.commakeupforever.com
MAC Cosmeticsmaccosmetics.com.tr
Anastasia Beverly Hillsanastasiabeverlyhills.com
Bobbi Brown Cosmeticsbobbibrowncosmetics.com
Competitors Gravity finds for Natasha Denona. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Natasha Denona with Nars

07 · Company

The company behind Natasha Denona.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Natasha Denona is a company based in New York, United States, on a domain registered in January 2003. It employs about 140 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · New York
Founded
Data not available
Domain registered
26 Jan 2003
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
140 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
natashadenona.com · Shopify · USD
Catalogue
54 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Natasha Denona

What people ask Google about Natasha Denona.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Natasha Denona a legit company?

According to Gravity by Benchr, Natasha Denona is a brand based in New York, United States: its website has existed since January 2003, it sells on a Shopify store, it employs 140 people on LinkedIn, it has 2,328,402 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Natasha Denona reviews: is it worth it?

Customers rate Natasha Denona 1.4 out of 5 on Trustpilot over 73 reviews, 11 of them in the last twelve months: 5% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. On Google, Natasha Denona scores 3.0 over 22 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Natasha Denona sell?

Natasha Denona is a makeup brand known for pro-grade, ultra-pigmented eyeshadow palettes and innovative clean-hybrid skincare makeup products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Natasha Denona expensive?

Natasha Denona's best seller, HY-GLAM CONCEALER, sells US$32.00 on natashadenona.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check natashadenona.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Natasha Denona have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Natasha Denona advertises on Facebook and Instagram and on Google, where its offers often run. Check natashadenona.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Natasha Denona?

Natasha Denona sells on its own website, natashadenona.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Natasha Denona?

Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2003, with 140 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Natasha Denona doing well?

Yes. Gravity by Benchr estimates about 297,100 visits to natashadenona.com in September 2026, up 18% in a month and up 5% over three months. Natasha Denona ranks #264 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Natasha Denona use?

Gravity by Benchr identifies natashadenona.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Natasha Denona spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Natasha Denona on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Natasha Denona ranks #264 of 33,626 by estimated traffic. Its closest competitors on the same market are Nars, Lisa Eldridge, makeupforever.com, MAC Cosmetics and Anastasia Beverly Hills. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Natasha Denona.