Brand page
nflshop.com: 8.4m visits a month, 514 active Meta ads.
nflshop.com — NFL Shop is the official online store of the National Football League that sells officially licensed NFL apparel, clothing, jerseys, hats, and other fan merchandise for men, women, and kids. In September 2026 nflshop.com drew an estimated 8.4m visits, up 58% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
NFL Shop is the official online store of the National Football League that sells officially licensed NFL apparel, clothing, jerseys, hats, and other fan merchandise for men, women, and kids.
01 · Traffic
How much traffic nflshop.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
nflshop.com drew an estimated 8.4m visits in September 2026, up 58% on the month before and up 265% over three months.
- Worldwide#3,729of 4.5m sites · Top 1%
- In United States#1,292of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
8.4m
estimated visits in September
1 mo ▲ +57.9%4 mo ▲ +265.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about nflshop.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
nflshop.com holds 1.2 out of 5 on Trustpilot over 896 reviews, 80 of them in the last twelve months: 11% of customers give five stars and 80% one star. That volume places nflshop.com in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Sports
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What nflshop.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read nflshop.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places nflshop.com in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What nflshop.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
nflshop.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Minnesota Vikings (2013-Present) Golden Classic Mini Helmet Display CaseOfficial NFL Shop13 Oct 2026image
Buffalo Bills Black Framed Jersey Display CaseOfficial NFL Shop13 Oct 2026image
Justin Herbert Los Angeles Chargers Autographed 16" x 20" Photo Print - Art by Brian KonnickOfficial NFL Shop13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about nflshop.com.
The creators who tag @officialnflshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @officialnflshop on Instagram, led by LOVE SIGN®️by RoseBYANDER (21.6k followers, 5.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLOVE SIGN®️by RoseBYANDER@lovesign.asl · 🇺🇸 US | Fashion style luxury Creator | 21.6k | 5.7% | 2 | Tagged @officialnflshop |
06 · Competitors according to Gravity
Who nflshop.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for nflshop.com. The closest is shop.nhl.com, then fanatics.com, FOCO, Rally House, Sports Treasures, TAASS.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shop.nhl.comshop.nhl.com | |||||||
| fanatics.comfanatics.com | |||||||
| FOCOfoco.com | |||||||
| Rally Houserallyhouse.com | |||||||
| Sports Treasuressportstreasures.com | |||||||
| TAASS.comtaass.com |
07 · Company
The company behind nflshop.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
nflshop.com is an e-commerce brand, on a domain registered in February 1999.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 1 Feb 1999
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nflshop.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about nflshop.com
What people ask Google about nflshop.com.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is nflshop.com legit or a scam?
According to Gravity by Benchr, nflshop.com is a brand: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it has 179,213 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about nflshop.com?
Customers rate nflshop.com 1.2 out of 5 on Trustpilot over 896 reviews, 80 of them in the last twelve months: 11% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is nflshop.com?
NFL Shop is the official online store of the National Football League that sells officially licensed NFL apparel, clothing, jerseys, hats, and other fan merchandise for men, women, and kids. Source: Gravity by Benchr product classification.
nflshop.com promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: nflshop.com advertises on Facebook and Instagram, where its offers often run. Check nflshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind nflshop.com?
Gravity by Benchr records a company, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is nflshop.com doing well?
Yes. Gravity by Benchr estimates about 8,350,700 visits to nflshop.com in September 2026, up 58% in a month and up 265% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does nflshop.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for nflshop.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with nflshop.com.