1. Gravity
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  4. Decor
  5. Nimara

Brand page · Decor · Denmark

Nimara Top 5% worldwide Top 5% in Denmark Top 5% in Decor Top 5% in Decor in Denmark
nimara.fr·🇩🇰 Odense SØ, Denmark· Shopify·Since 2023

Nimara traffic, ads & competitors 58.5k visits a month, 22 active Meta ads, Gravity score 492.

Nimara — Nimara.fr is a Scandinavian furniture and design brand that sells various home furniture items including chairs, tables, sofas, and coffee tables. In September 2026 nimara.fr drew an estimated 58.5k visits, up 16% on the month before. It ranks #61 of 3,315 Decor brands in Denmark and holds a 3.7 Trustpilot rating over 4,452 reviews.

nimara.fr@nimara.dk 28.5kFacebookLinkedIn 1.1kTrustpilot 3.7Meta Ad Library 22

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
58.5k
+16% vs. August 2026
Instagram followers
28.5k
1,219 posts · @nimara.dk
Trustpilot
3.7
4,452 reviews · 2,448 in 12 months
Meta ads
22
active · on Google since 2024
Products
100%
in stock · 283 collections
Rank in France
#61
of 3,315 in Decor
LinkedIn
1.1k
followers · 34 employees
Earned media value
€4.5k
per month, Instagram

Gravity score

492/ 1000 · 9 of 10 indicators rated
Brand Power401
Momentum695
Performance379

Percentiles within 43 peers: Decor brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Nimara.fr is a Scandinavian furniture and design brand that sells various home furniture items including chairs, tables, sofas, and coffee tables.

01 · Traffic

Nimara website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nimara drew an estimated 58.5k visits in September 2026, up 16% on the month before and up 98% over three months.

  • Worldwide#148,681of 4.5m sites · Top 5%
  • In France#5,363of 166k sites · Top 5%
  • Decor, worldwide#2,975of 185,686 brands · Top 5%
  • Decor, France#61of 3,315 brands · Top 5%
Monthly visitssource Sept 2026

58.5k

estimated visits in September

1 mo ▲ +16.5%4 mo ▲ +98.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

Nimara reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nimara holds 3.7 out of 5 on Trustpilot over 4,452 reviews, 2,448 of them in the last twelve months: 58% of customers give five stars and 24% one star. That volume places Nimara in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Nimara scores 3.5 over 2,352 reviews.

Trustpilotclaimed page · read 20 Oct 2026
3.7TrustScore · 4,452 reviews · 2,448 in 12 months
Top 5% review volume
5 ★58%
4 ★10%
3 ★4%
2 ★4%
1 ★24%

Furniture Store

Google reviewsread 20 Oct 2026
3.52,352 reviews on the Google business profile
5 ★52%
4 ★10%
3 ★5%
2 ★5%
1 ★28%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Nimara best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Nimara sells on Shopify, 100% of its catalogue in stock. The best seller is Jenna - Chaise de salle à manger en tissu beige avec aspect chêne, at €37.90, followed by Maise commode 70x138x41 cm avec 6 tiroirs en blanc and Jenna chaise de salle à manger - textile sable et aspect chêne fumé.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Sofas3%
Sound Dampening Panels & Foam2%
Kitchen & Dining Room Chairs2%
Picture Frames1%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor22%
Chairs13%
Tables13%
Sofas10%
Beds & Accessories8%

The dominant category places Nimara in its comparison group.

Prices and ratingsstore data
Average rating
4.20 / 5
Rated products
45% of the catalogue
In stock
100%
Upper price quartile
US$222.89
Currency
EUR

05 · Influencers

Nimara influencers

The creators who tag @nimara.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nimara.dk on Instagram, led by Kübra Arslan (74.1k followers, 0.7% engagement).

Influencersaccounts tagging @nimara.dk · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKübra Arslan@kueb.interior · 🇩🇪 DEDecoration garden diy Creator74.1k0.7%5Tagged @nimara.dk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Nimara competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nimara among Decor brands in Denmark. The closest is Nimara, then Nimara, Nimara, Nimara.fi, Nimara, Nimara.

CompetitorsDecor · Denmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Nimaranimara.it
Nimaranimara.nl
Nimaranimara.be
Nimara.finimara.fi
Nimaranimarahome.de
Nimaranimara.dk
Competitors Gravity finds for Nimara. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nimara with Nimara

07 · Company

Who is behind Nimara?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nimara is a company based in Odense SØ, Denmark, founded in 2014 according to LinkedIn, on a domain registered in March 2023. It employs about 34 people.

Legal entityGravity index, Nov 2026
Entity country
🇩🇰 Denmark · Odense SØ
Founded
2014, per LinkedIn
Domain registered
8 Mar 2023
Employees
34 on LinkedIn
DistributionGravity index, Nov 2026
Own store
nimara.fr · Shopify · EUR
Catalogue
283 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nimara

What people ask Google about Nimara.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nimara legit?

According to Gravity by Benchr, Nimara is a brand based in Odense SØ, Denmark: its website has existed since March 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 28,499 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Nimara reviews: is it worth it?

Customers rate Nimara 3.7 out of 5 on Trustpilot over 4,452 reviews, 2,448 of them in the last twelve months: 58% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Nimara scores 3.5 over 2,352 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Nimara sell?

Nimara.fr is a Scandinavian furniture and design brand that sells various home furniture items including chairs, tables, sofas, and coffee tables. Gravity by Benchr classifies it under Decor, with Sofas making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Nimara expensive?

Nimara's best seller, Jenna - Chaise de salle à manger en tissu beige avec aspect chêne, sells €37.90 on nimara.fr. 100% of the catalogue is in stock. Gravity does not track prices daily: check nimara.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Nimara have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nimara advertises on Facebook and Instagram and on Google, where its offers often run. Check nimara.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Nimara?

Nimara sells on its own website, nimara.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Nimara?

Gravity by Benchr records a company based in Odense SØ, Denmark, founded in 2014 according to LinkedIn, on a domain registered in 2023, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nimara doing well?

Yes. Gravity by Benchr estimates about 58,500 visits to nimara.fr in September 2026, up 16% in a month and up 98% over three months. Nimara ranks #61 of 3,315 Decor brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nimara use?

Gravity by Benchr identifies nimara.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Nimara spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nimara on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in Denmark?

Among Decor brands in Denmark in the Gravity by Benchr index, Nimara ranks #61 of 3,315 by estimated traffic. Its closest competitors on the same market are Nimara, Nimara, Nimara, Nimara.fi and Nimara. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nimara.