Brand page · Decor · Denmark

Nimara Top 5% worldwide Top 5% in Denmark Top 1% in Decor Top 5% in Decor in Denmark
nimara.nl·🇩🇰 Odense SØ, Denmark· Shopify·Since 2018

Nimara: 95k visits a month, 22 active Meta ads, Gravity score 509.

Nimara — Nimara.nl is a Scandinavian furniture and design brand that sells various types of furniture including dining chairs, dining tables, sofas, and living room furniture. In September 2026 nimara.nl drew an estimated 95k visits, up 47% on the month before. It ranks #38 of 2,328 Decor brands in Denmark and holds a 3.7 Trustpilot rating over 4,283 reviews.

nimara.nl@nimara.dk 28.5kFacebookLinkedIn 1.1kTrustpilot 3.7Meta Ad Library 22

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
95k
+47% vs. August 2026
Instagram followers
28.5k
1,219 posts · @nimara.dk
Trustpilot
3.7
4,283 reviews · 2,032 in 12 months
Meta ads
22
active · on Google since 2023
Products
100%
in stock · 188 collections
Rank in Netherlands
#38
of 2,328 in Decor
LinkedIn
1.1k
followers · 34 employees
Earned media value
€4.5k
per month, Instagram

Gravity score

509/ 1000 · 9 of 10 indicators rated
Brand Power535
Momentum595
Performance398

Percentiles within 43 peers: Decor brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Nimara.nl is a Scandinavian furniture and design brand that sells various types of furniture including dining chairs, dining tables, sofas, and living room furniture.

01 · Traffic

How much traffic Nimara gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nimara drew an estimated 95k visits in September 2026, up 47% on the month before and up 35% over three months.

  • Worldwide#97,868of 4.5m sites · Top 5%
  • In Netherlands#1,304of 78.6k sites · Top 5%
  • Decor, worldwide#1,811of 185,686 brands · Top 1%
  • Decor, Netherlands#38of 2,328 brands · Top 5%
Monthly visitssource Sept 2026

95k

estimated visits in September

1 mo ▲ +46.8%4 mo ▲ +35.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Nimara.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nimara holds 3.7 out of 5 on Trustpilot over 4,283 reviews, 2,032 of them in the last twelve months: 57% of customers give five stars and 22% one star. That volume places Nimara in the top 5% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.7TrustScore · 4,283 reviews · 2,032 in 12 months
Top 5% review volume
5 ★57%
4 ★11%
3 ★5%
2 ★5%
1 ★22%

Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Nimara sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Nimara sells on Shopify, 100% of its catalogue in stock. The best seller is Jenna eetkamerstoel zandkleurig textiel met gerookte eiken look, at €37.90, followed by Carlo eetkamerstoel - Zwarte velours met armleuningen and Eetkamerstoel Ebba - Zandkleurig textiel met poten in gerookte eik-look.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Kitchen & Dining Room Chairs4%
Arts & Crafts3%
Sofas3%
Sound Dampening Panels & Foam2%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor20%
Chairs13%
Tables12%
Sofas10%
Beds & Accessories8%

The dominant category places Nimara in its comparison group.

Prices and ratingsstore data
Average rating
4.18 / 5
Rated products
45% of the catalogue
In stock
100%
Upper price quartile
US$222.89
Currency
EUR

05 · Influencers

Who talks about Nimara.

The creators who tag @nimara.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nimara.dk on Instagram, led by Kübra Arslan (74.1k followers, 0.7% engagement).

Influencersaccounts tagging @nimara.dk · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKübra Arslan@kueb.interior · 🇩🇪 DEDecoration garden diy Creator74.1k0.7%5Tagged @nimara.dk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Nimara competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nimara among Decor brands in Denmark. The closest is Nimara, then Nimara, Nimara, Nimara, Nimara.fi, Nimara.

CompetitorsDecor · Denmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Nimaranimara.fr
Nimaranimara.it
Nimaranimara.be
Nimaranimarahome.de
Nimara.finimara.fi
Nimaranimara.dk
Competitors Gravity finds for Nimara. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nimara with Nimara

07 · Company

The company behind Nimara.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nimara is a company based in Odense SØ, Denmark, founded in 2014 according to LinkedIn, on a domain registered in May 2018. It employs about 34 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇰 Denmark · Odense SØ
Founded
2014, per LinkedIn
Domain registered
1 May 2018
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
34 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
nimara.nl · Shopify · EUR
Catalogue
188 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nimara

What people ask Google about Nimara.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nimara legit or a scam?

According to Gravity by Benchr, Nimara is a brand based in Odense SØ, Denmark: its website has existed since May 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 28,499 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Nimara reviews: is it worth it?

Customers rate Nimara 3.7 out of 5 on Trustpilot over 4,283 reviews, 2,032 of them in the last twelve months: 57% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Nimara sell?

Nimara.nl is a Scandinavian furniture and design brand that sells various types of furniture including dining chairs, dining tables, sofas, and living room furniture. Gravity by Benchr classifies it under Decor, with Kitchen & Dining Room Chairs making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Nimara prices: how much is it?

Nimara's best seller, Jenna eetkamerstoel zandkleurig textiel met gerookte eiken look, sells €37.90 on nimara.nl. 100% of the catalogue is in stock. Gravity does not track prices daily: check nimara.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Nimara have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nimara advertises on Facebook and Instagram and on Google, where its offers often run. Check nimara.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Nimara?

Nimara sells on its own website, nimara.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Nimara?

Gravity by Benchr records a company based in Odense SØ, Denmark, founded in 2014 according to LinkedIn, on a domain registered in 2018, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nimara growing?

Yes. Gravity by Benchr estimates about 95,000 visits to nimara.nl in September 2026, up 47% in a month and up 35% over three months. Nimara ranks #38 of 2,328 Decor brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nimara use?

Gravity by Benchr identifies nimara.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Nimara spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nimara on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in Denmark?

Among Decor brands in Denmark in the Gravity by Benchr index, Nimara ranks #38 of 2,328 by estimated traffic. Its closest competitors on the same market are Nimara, Nimara, Nimara, Nimara and Nimara.fi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nimara.