Brand page
NOW Foods: 655k visits a month, 79 active Meta ads.
NOW Foods — NOW Foods is a manufacturer and distributor of natural health products including dietary supplements, natural foods, sports nutrition, and personal care items. In September 2026 nowfoods.com drew an estimated 655k visits.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Trustpilot Oct 2026
About the store
NOW Foods is a manufacturer and distributor of natural health products including dietary supplements, natural foods, sports nutrition, and personal care items.
01 · Traffic
How much traffic NOW Foods gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NOW Foods drew an estimated 655k visits in September 2026 and up 7% over three months.
- Worldwide#20,083of 4.5m sites · Top 1%
- In United States#6,608of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
655k
estimated visits in September
1 mo ▲ +0.1%4 mo ▲ +7.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NOW Foods.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NOW Foods holds 3.0 out of 5 on Trustpilot over 31 reviews, 12 of them in the last twelve months: 42% of customers give five stars and 35% one star. That volume places NOW Foods in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NOW Foods sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NOW Foods's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places NOW Foods in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What NOW Foods is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NOW Foods runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
🛡️ NASC-Certified Quality You Can TrustNOW Foods13 Oct 2026image
🐶🐱 Loving Care for Dogs and CatsNOW Foods13 Oct 2026image
🐱 Real Support for Real Cat ParentsNOW Foods13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about NOW Foods.
The creators who tag @nowfoodsofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nowfoodsofficial on Instagram, led by NOW Foods Greece (12.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNOW Foods Greece@nowfoodsgreece · 🇬🇷 GR | Food cooking nutrition Creator | 12.5k | 0.1% | 11 | Tagged @nowfoodsofficial |
06 · Competitors according to Gravity
Who NOW Foods competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NOW Foods. The closest is HappyWags, then Zesty Paws, Petlab Co, Dinovite, Ruff Greens, Healthy Petz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HappyWagshappywags.co | |||||||
| Zesty Pawszestypaws.com | |||||||
| Petlab Cothepetlabco.com | |||||||
| Dinovitedinovite.com | |||||||
| Ruff Greensruffgreens.com | |||||||
| Healthy Petzshophealthypetz.com |
07 · Company
The company behind NOW Foods.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NOW Foods is an e-commerce brand, founded in 1968 according to LinkedIn, on a domain registered in November 1997. It employs about 847 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1968, per LinkedIn
- Domain registered
- 3 Nov 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 847 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nowfoods.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NOW Foods
What people ask Google about NOW Foods.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NOW Foods a legit company?
According to Gravity by Benchr, NOW Foods is a brand: its website has existed since November 1997, it employs 847 people on LinkedIn, it has 147,814 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
NOW Foods reviews: is it worth it?
Customers rate NOW Foods 3.0 out of 5 on Trustpilot over 31 reviews, 12 of them in the last twelve months: 42% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does NOW Foods sell?
NOW Foods is a manufacturer and distributor of natural health products including dietary supplements, natural foods, sports nutrition, and personal care items. Source: Gravity by Benchr product classification.
Is there a NOW Foods discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NOW Foods advertises on Facebook and Instagram, where its offers often run. Check nowfoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind NOW Foods?
Gravity by Benchr records a company, founded in 1968 according to LinkedIn, on a domain registered in 1997, with 847 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NOW Foods doing well?
Yes. Gravity by Benchr estimates about 654,600 visits to nowfoods.com in September 2026, up 0% in a month and up 7% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does NOW Foods spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NOW Foods on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NOW Foods.