Brand page · Clothing · Australia
ORTC: 171k visits a month, 403 active Meta ads, Gravity score 652.
ORTC — ORTC Clothing Co is an Australian lifestyle label creating timeless pieces for men, women and children, crafted from premium natural fibres and recycled materials. In September 2026 ortc.com.au drew an estimated 171k visits, down 27% on the month before. It ranks #199 of 12,275 Clothing brands in Australia and holds a 3.8 Trustpilot rating over 36 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ORTC Clothing Co is an Australian lifestyle label creating timeless pieces for men, women and children, crafted from premium natural fibres and recycled materials.
01 · Traffic
How much traffic ORTC gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ORTC drew an estimated 171k visits in September 2026, down 27% on the month before and down 3% over three months.
- Worldwide#59,714of 4.5m sites · Top 5%
- In Australia#1,245of 105k sites · Top 5%
- Clothing, worldwide#5,491of 459,295 brands · Top 5%
- Clothing, Australia#199of 12,275 brands · Top 5%
171k
estimated visits in September
1 mo ▼ −27.2%4 mo ▼ −3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ORTC.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ORTC holds 3.8 out of 5 on Trustpilot over 36 reviews, 36 of them in the last twelve months: 69% of customers give five stars and 28% one star. That volume places ORTC in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Fashion Accessories Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ORTC sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ORTC sells on Shopify, 97% of its catalogue in stock. The best seller is Shipping Protection, at A$2.00–A$74.25, followed by Letter Cap Navy and Letter Cap White.
#1Shipping ProtectionORTCA$2.00–A$74.25In stock
#2Letter Cap NavyORTCA$50.00In stock
#3Letter Cap WhiteORTCA$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ORTC in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 100% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$97.64
- Currency
- AUD
04 · Ads
What ORTC is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ORTC runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Luna Halter DressORTC8 Oct 2026video
Mira Halter DressORTC8 Oct 2026video
Relaxed Carpenter PantsORTC8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026ortc Clothing Coverified
Text ad18 Jan 2026ortc Clothing Coverified
Text ad18 Jan 2026ortc Clothing Coverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ORTC.
The creators who tag @ortc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ORTC competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ORTC among Clothing brands in Australia. The closest is abercrombie.com, then GAP, CECIL Online-Shop, P&Co, Madewell, store-hera.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| abercrombie.comabercrombie.com | |||||||
| GAPgap.co.uk | |||||||
| CECIL Online-Shopcecil.com | |||||||
| P&Copand.co | |||||||
| Madewellmadewell.com | |||||||
| store-hera.comstore-hera.com |
07 · Company
The company behind ORTC.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ORTC is a company based in Edwardstown, Australia, founded in 2016 according to LinkedIn. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Edwardstown
- Founded
- 2016, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ortc.com.au · Shopify · AUD
- Catalogue
- 232 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ORTC
What people ask Google about ORTC.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ORTC legit?
According to Gravity by Benchr, ORTC is a brand based in Edwardstown, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 217,299 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ORTC reviews
Customers rate ORTC 3.8 out of 5 on Trustpilot over 36 reviews, 36 of them in the last twelve months: 69% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does ORTC sell?
ORTC Clothing Co is an Australian lifestyle label creating timeless pieces for men, women and children, crafted from premium natural fibres and recycled materials. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ORTC cost?
ORTC's best seller, Shipping Protection, sells from A$2.00 to A$74.25 on ortc.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check ortc.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ORTC promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ORTC advertises on Facebook and Instagram and on Google, where its offers often run. Check ortc.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ORTC?
ORTC sells on its own website, ortc.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ORTC?
Gravity by Benchr records a company based in Edwardstown, Australia, founded in 2016 according to LinkedIn, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ORTC doing well?
Not at the moment. Gravity by Benchr estimates about 170,900 visits to ortc.com.au in September 2026, down 27% in a month and down 3% over three months. ORTC ranks #199 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ORTC use?
Gravity by Benchr identifies ortc.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ORTC spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ORTC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, ORTC ranks #199 of 12,275 by estimated traffic. Its closest competitors on the same market are abercrombie.com, GAP, CECIL Online-Shop, P&Co and Madewell. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ORTC.