Brand page · Hobbies & Creative Arts · Sweden
Panduro: 948k visits a month, 35 active Meta ads.
Panduro — Panduro is a European market-leader for hobby materials that sells DIY supplies including craft materials, hobby kits, and creative products for various crafts like interior design, paper crafts, textile decoration, and children's crafts. In September 2026 panduro.com drew an estimated 948k visits, down 7% on the month before. It ranks #1 of 471 Hobbies & Creative Arts brands in Sweden and holds a 4.5 Trustpilot rating over 16,694 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Panduro is a European market-leader for hobby materials that sells DIY supplies including craft materials, hobby kits, and creative products for various crafts like interior design, paper crafts, textile decoration, and children's crafts.
01 · Traffic
How much traffic Panduro gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Panduro drew an estimated 948k visits in September 2026, down 7% on the month before and up 13% over three months.
- Worldwide#15,097of 4.5m sites · Top 1%
- In Sweden#117of 27.3k sites · Top 1%
- Hobbies & Creative Arts, worldwide#119of 136,278 brands · Top 1%
- Hobbies & Creative Arts, Sweden#1of 471 brands · Top 1%
948k
estimated visits in September
1 mo ▼ −6.9%4 mo ▲ +12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Panduro.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Panduro holds 4.5 out of 5 on Trustpilot over 16,694 reviews, 2,811 of them in the last twelve months: 68% of customers give five stars and 9% one star. That volume places Panduro in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Knit Shop Hobby Store Art Supply Store Pen Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Panduro sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Panduro's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Panduro in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Panduro is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Panduro runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Ny butik Vällingby CentrumPanduro Sverige7 Oct 2026video
Kalendrar för stora & småPanduro Sverige7 Oct 2026video
Halloween glow in the dark – 75 självlysande spindlar och 6 händer + spindelvävPanduro Sverige6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Panduro Hobby ABverified
Text ad21 Oct 2026Panduro Hobby A/Sverified
Image ad21 Oct 2026Panduro Hobby A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Panduro.
The creators who tag @panduroofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @panduroofficial on Instagram, led by Kreativa Karin-Mer pyssel åt folket! 🎨 (123k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKreativa Karin-Mer pyssel åt folket! 🎨@kreativakarin · 🇸🇪 SE | Decoration garden diy Creator | 123k | 0.8% | 4 | Tagged @panduroofficial |
06 · Competitors according to Gravity
Who Panduro competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Panduro among Hobbies & Creative Arts brands in Sweden. The closest is pipoos, then 10doigts, cando-web.co.jp, penstore.se, Hobbycraft, CraftOnline.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| pipoospipoos.com | |||||||
| 10doigts10doigts.fr | |||||||
| cando-web.co.jpcando-web.co.jp | |||||||
| penstore.sepenstore.se | |||||||
| Hobbycrafthobbycraft.co.uk | |||||||
| CraftOnlinecraftonline.com.au |
07 · Company
The company behind Panduro.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Panduro is a company based in Sweden, founded in 1954 according to LinkedIn, on a domain registered in June 2001. It employs about 443 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1954, per LinkedIn
- Domain registered
- 30 Jun 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 443 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- panduro.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Panduro
What people ask Google about Panduro.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Panduro a legit company?
According to Gravity by Benchr, Panduro is a brand based in Sweden: its website has existed since June 2001, its Trustpilot profile is claimed by the brand, it employs 443 people on LinkedIn, it has 131,209 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Panduro reviews
Customers rate Panduro 4.5 out of 5 on Trustpilot over 16,694 reviews, 2,811 of them in the last twelve months: 68% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Panduro known for?
Panduro is a European market-leader for hobby materials that sells DIY supplies including craft materials, hobby kits, and creative products for various crafts like interior design, paper crafts, textile decoration, and children's crafts. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does Panduro have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Panduro advertises on Facebook and Instagram and on Google, where its offers often run. Check panduro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Panduro?
Gravity by Benchr records a company based in Sweden, founded in 1954 according to LinkedIn, on a domain registered in 2001, with 443 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Panduro growing?
Yes. Gravity by Benchr estimates about 948,300 visits to panduro.com in September 2026, down 7% in a month and up 13% over three months. Panduro ranks #1 of 471 Hobbies & Creative Arts brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Panduro's ad budget?
Gravity by Benchr does not publish a spend figure for Panduro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Sweden?
Among Hobbies & Creative Arts brands in Sweden in the Gravity by Benchr index, Panduro ranks #1 of 471 by estimated traffic. Its closest competitors on the same market are pipoos, 10doigts, cando-web.co.jp, penstore.se and Hobbycraft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Panduro.