Brand page · Pet Supplies · Germany
PLATINUM: 184k visits a month, 221 active Meta ads, Gravity score 684.
PLATINUM — PLATINUM GmbH & Co. KG is a German company that produces natural dog and cat food using high-quality ingredients and at least 70% fresh meat, featuring a unique preparation method called Fleischsaftgarung. In September 2026 platinum.com drew an estimated 184k visits, up 8% on the month before. It ranks #9 of 1,165 Pet Supplies brands in Germany and holds a 4.8 Trustpilot rating over 1,960 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Pet Supplies brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PLATINUM GmbH & Co. KG is a German company that produces natural dog and cat food using high-quality ingredients and at least 70% fresh meat, featuring a unique preparation method called Fleischsaftgarung.
01 · Traffic
How much traffic PLATINUM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PLATINUM drew an estimated 184k visits in September 2026, up 8% on the month before and up 20% over three months.
- Worldwide#56,218of 4.5m sites · Top 5%
- In Germany#2,531of 184k sites · Top 5%
- Pet Supplies, worldwide#330of 52,845 brands · Top 1%
- Pet Supplies, Germany#9of 1,165 brands · Top 1%
184k
estimated visits in September
1 mo ▲ +7.9%4 mo ▲ +20.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PLATINUM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PLATINUM holds 4.8 out of 5 on Trustpilot over 1,960 reviews, 601 of them in the last twelve months: 88% of customers give five stars and 2% one star. That volume places PLATINUM in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, PLATINUM scores 4.7 over 710 reviews.
Pet Supply Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PLATINUM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read PLATINUM's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places PLATINUM in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What PLATINUM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PLATINUM runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Wie schläft Dein Hund am liebsten?🐶💤 Zusammengerollt, wie ein kleiner Donut, lang ausgestreckt auf der Seite oder ganz entspannt mit allen VPlatinum6 Oct 2026video
PlatinumPlatinum6 Oct 2026image
PlatinumPlatinum6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026PLATINUM GmbH & Co. KGverified
Image ad19 Oct 2026PLATINUM GmbH & Co. KGverified
Text ad19 Oct 2026PLATINUM GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PLATINUM.
The creators who tag @platinum_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @platinum_de on Instagram, led by Chocolate & Foxred Labrador (16.3k followers, 6.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChocolate & Foxred Labrador@milkandtoffee · 🇩🇪 DE | Pets nature Creator | 16.3k | 6.6% | 2 | Tagged @platinum_de |
06 · Competitors according to Gravity
Who PLATINUM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PLATINUM among Pet Supplies brands in Germany. The closest is Pedigree, then Canidae Pet Food, Blue Buffalo, Forthglade, Franklin, Lily's Kitchen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pedigreepedigree.com | |||||||
| Canidae Pet Foodcanidae.com | |||||||
| Blue Buffalobluebuffalo.com | |||||||
| Forthgladeforthglade.com | |||||||
| Franklinfranklinpetfood.com | |||||||
| Lily's Kitchenlilyskitchen.co.uk |
07 · Company
The company behind PLATINUM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PLATINUM is a company based in Germany, founded in 2004 according to LinkedIn, on a domain registered in February 1994. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇩🇪 Germany
- Founded
- 2004, per LinkedIn
- Domain registered
- 24 Feb 1994
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- platinum.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PLATINUM
What people ask Google about PLATINUM.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PLATINUM legit or a scam?
According to Gravity by Benchr, PLATINUM is a brand based in Germany: its website has existed since February 1994, its Trustpilot profile is claimed by the brand, it employs 37 people on LinkedIn, it has 40,407 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
PLATINUM reviews: is it worth it?
Customers rate PLATINUM 4.8 out of 5 on Trustpilot over 1,960 reviews, 601 of them in the last twelve months: 88% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, PLATINUM scores 4.7 over 710 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is PLATINUM known for?
PLATINUM GmbH & Co. KG is a German company that produces natural dog and cat food using high-quality ingredients and at least 70% fresh meat, featuring a unique preparation method called Fleischsaftgarung. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a PLATINUM discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PLATINUM advertises on Facebook and Instagram and on Google, where its offers often run. Check platinum.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns PLATINUM?
Gravity by Benchr records a company based in Germany, founded in 2004 according to LinkedIn, on a domain registered in 1994, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PLATINUM growing?
Yes. Gravity by Benchr estimates about 183,800 visits to platinum.com in September 2026, up 8% in a month and up 20% over three months. PLATINUM ranks #9 of 1,165 Pet Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is PLATINUM's ad budget?
Gravity by Benchr does not publish a spend figure for PLATINUM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Germany?
Among Pet Supplies brands in Germany in the Gravity by Benchr index, PLATINUM ranks #9 of 1,165 by estimated traffic. Its closest competitors on the same market are Pedigree, Canidae Pet Food, Blue Buffalo, Forthglade and Franklin. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PLATINUM.