Brand page · Personal Care · Australia

Price Attack Top 5% worldwide Top 5% in Australia Top 5% in Personal Care Top 1% in Personal Care in Australia
priceattack.com.au·🇦🇺 Bowen Hills, Australia· Shopify

Price Attack: 117k visits a month, 191 active Meta ads, Gravity score 632.

Price Attack — Price Attack is an Australian hair care retailer that sells professional hair care products, beauty items, and hair styling products from various brands. In September 2026 priceattack.com.au drew an estimated 117k visits, up 4% on the month before. It ranks #54 of 6,103 Personal Care brands in Australia.

priceattack.com.au@priceattackhair 10.4kFacebookLinkedIn 1.5kTrustpilot 4.3Meta Ad Library 191

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
117k
+4% vs. August 2026
Instagram followers
10.4k
2,134 posts · @priceattackhair
Trustpilot
4.3
8 reviews · 1 in 12 months
Meta ads
191
active · on Google since 2025
Products
92%
in stock · 298 collections
Rank in Australia
#54
of 6,103 in Personal Care
LinkedIn
1.5k
followers · 163 employees
Earned media value
€1.0k
per month, Instagram

Gravity score

632/ 1000 · 10 of 10 indicators rated
Brand Power555
Momentum533
Performance807

Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Price Attack is an Australian hair care retailer that sells professional hair care products, beauty items, and hair styling products from various brands.

01 · Traffic

How much traffic Price Attack gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Price Attack drew an estimated 117k visits in September 2026, up 4% on the month before and down 7% over three months.

  • Worldwide#82,386of 4.5m sites · Top 5%
  • In Australia#1,814of 105k sites · Top 5%
  • Personal Care, worldwide#3,988of 215,119 brands · Top 5%
  • Personal Care, Australia#54of 6,103 brands · Top 1%
Monthly visitssource Sept 2026

117k

estimated visits in September

1 mo ▲ +3.7%4 mo ▼ −7.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Price Attack.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Price Attack holds 4.3 out of 5 on Trustpilot over 8 reviews, 1 of them in the last twelve months: 38% of customers give five stars and 50% one star.

Trustpilotread 20 Oct 2026
4.3TrustScore · 8 reviews · 1 in 12 months
5 ★38%
4 ★13%
3 ★0%
2 ★0%
1 ★50%

Hairdresser Hair Salon Hair Product Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Price Attack sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Price Attack sells on Shopify, 92% of its catalogue in stock. The best seller is SPS Creme Peroxide 20 Vol 950ml, at A$14.95, followed by PPS Aroma D Fuse Menz The Enz 150ml and PPS Silk Hair Hydrant Shampoo 1L.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care65%
Hair Accessories5%
Cosmetics4%
Health & Beauty1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care92%
Clothing Accessories7%
Health & Beauty1%
Hairdressing & Cosmetology0%
Hobbies & Creative Arts0%

The dominant category places Price Attack in its comparison group.

Prices and ratingsstore data
Average rating
4.59 / 5
Rated products
42% of the catalogue
In stock
92%
Upper price quartile
US$32.06
Currency
AUD

05 · Influencers

Who talks about Price Attack.

The creators who tag @priceattackhair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @priceattackhair · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Price Attack competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Price Attack among Personal Care brands in Australia. The closest is Schwarzkopf, then wella.com, sallybeauty.com, Garnier, JohnBeerens.com, Haarspullen.nl.

CompetitorsPersonal Care · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Schwarzkopfschwarzkopf.de
wella.comwella.com
sallybeauty.comsallybeauty.com
Garniergarnier.co.uk
JohnBeerens.comjohnbeerens.com
Haarspullen.nlhaarspullen.nl
Competitors Gravity finds for Price Attack. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Price Attack with Schwarzkopf

07 · Company

The company behind Price Attack.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Price Attack is a company based in Bowen Hills, Australia, founded in 1986 according to LinkedIn. It employs about 163 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Bowen Hills
Founded
1986, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
163 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
priceattack.com.au · Shopify · AUD
Catalogue
298 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Price Attack

What people ask Google about Price Attack.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Price Attack legit?

According to Gravity by Benchr, Price Attack is a brand based in Bowen Hills, Australia: it sells on a Shopify store, it employs 163 people on LinkedIn, it has 10,423 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Price Attack known for?

Price Attack is an Australian hair care retailer that sells professional hair care products, beauty items, and hair styling products from various brands. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Price Attack expensive?

Price Attack's best seller, SPS Creme Peroxide 20 Vol 950ml, sells A$14.95 on priceattack.com.au. 92% of the catalogue is in stock. Gravity does not track prices daily: check priceattack.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Price Attack have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Price Attack advertises on Facebook and Instagram and on Google, where its offers often run. Check priceattack.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Price Attack?

Price Attack sells on its own website, priceattack.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Price Attack?

Gravity by Benchr records a company based in Bowen Hills, Australia, founded in 1986 according to LinkedIn, with 163 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Price Attack doing well?

Not at the moment. Gravity by Benchr estimates about 116,700 visits to priceattack.com.au in September 2026, up 4% in a month and down 7% over three months. Price Attack ranks #54 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Price Attack use?

Gravity by Benchr identifies priceattack.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Price Attack's ad budget?

Gravity by Benchr does not publish a spend figure for Price Attack on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Australia?

Among Personal Care brands in Australia in the Gravity by Benchr index, Price Attack ranks #54 of 6,103 by estimated traffic. Its closest competitors on the same market are Schwarzkopf, wella.com, sallybeauty.com, Garnier and JohnBeerens.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Price Attack.