Brand page · Clothing · United States
Woolx: 455K visits a month, 928 active Meta ads, Gravity score 693.
Woolx — Woolx is a brand that sells merino wool clothing including tops, leggings, and travel clothes. In September 2026 woolx.com drew an estimated 455K visits, up 26% on the month before. It ranks #310 of 97,158 Clothing brands in United States and holds a 4.7 Trustpilot rating over 1,435 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Woolx is a brand that sells merino wool clothing including tops, leggings, and travel clothes.
01 · Traffic
How much traffic Woolx gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Woolx drew an estimated 455K visits in September 2026, up 26% on the month before and up 31% over three months.
- Worldwide#26,811of 4.5M sites · Top 1%
- In United States#8,748of 1.2M sites · Top 1%
- Clothing, worldwide#2,233of 459,295 brands · Top 1%
- Clothing, United States#310of 97,158 brands · Top 1%
455K
estimated visits in September
1 mo ▲ +26.0%4 mo ▲ +31.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Woolx.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Woolx holds 4.7 out of 5 on Trustpilot over 1,435 reviews, 289 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Woolx in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Women's Clothing Store Clothing Store Underwear Store Fashion Accessories Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Woolx sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Woolx sells on Shopify, 85% of its catalogue in stock. The best seller is Mia V Neck, at US$59.00–US$85.00, followed by Piper Pocket Leggings and Ryann Hoodie.
#1Mia V NeckWoolxUS$59.00–US$85.00In stock
#2Piper Pocket LeggingsWoolxUS$174.00In stock
#3Ryann HoodieWoolxUS$160.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Woolx in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 55% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$175.00
- Currency
- USD
04 · Ads
What Woolx is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Woolx runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Our Viral Merino Is Selling Out Fast — Up to 60% OFF!Woolx7 Oct 2026video
Your NEW Go-To Bra 😍Woolx7 Oct 2026video
Hayden Bra - SandWoolx7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JMC HOLDCO INCverified
Text ad20 Oct 2026JMC HOLDCO INCverified
Text ad20 Oct 2026JMC HOLDCO INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Woolx.
The creators who tag @woolxwool on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woolxwool on Instagram, led by A donde ir en USA (14.2K followers, 8.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AA donde ir en USA@adondeirusa · 🇺🇸 US | Travel tourism exploration Creator | 14.2K | 8.0% | 1 | Tagged @woolxwool |
06 · Competitors according to Gravity
Who Woolx competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Woolx among Clothing brands in United States. The closest is Wool&Prince, then Unbound Merino, wool&, Ridge Merino, IBEX, icebreaker.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wool&Princewoolandprince.com | |||||||
| Unbound Merinounboundmerino.com | |||||||
| wool&wooland.com | |||||||
| Ridge Merinoridgemerino.com | |||||||
| IBEXibex.com | |||||||
| icebreaker.comicebreaker.com |
07 · Company
The company behind Woolx.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Woolx is a company based in Endicott, United States, founded in 2013 according to LinkedIn, on a domain registered in March 2013. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Endicott
- Founded
- 2013, per LinkedIn
- Domain registered
- 15 Mar 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolx.com · Shopify · USD
- Catalogue
- 1,279 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Woolx
What people ask Google about Woolx.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Woolx legit or a scam?
According to Gravity by Benchr, Woolx is a brand based in Endicott, United States: its website has existed since March 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 87,719 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Woolx?
Customers rate Woolx 4.7 out of 5 on Trustpilot over 1,435 reviews, 289 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Woolx known for?
Woolx is a brand that sells merino wool clothing including tops, leggings, and travel clothes. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Woolx prices: how much is it?
Woolx's best seller, Mia V Neck, sells from US$59.00 to US$85.00 on woolx.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check woolx.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Woolx promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Woolx advertises on Facebook and Instagram and on Google, where its offers often run. Check woolx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Woolx?
Woolx sells on its own website, woolx.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Woolx?
Gravity by Benchr records a company based in Endicott, United States, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Woolx growing?
Yes. Gravity by Benchr estimates about 454,600 visits to woolx.com in September 2026, up 26% in a month and up 31% over three months. Woolx ranks #310 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Woolx use?
Gravity by Benchr identifies woolx.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Woolx's ad budget?
Gravity by Benchr does not publish a spend figure for Woolx on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Woolx ranks #310 of 97,158 by estimated traffic. Its closest competitors on the same market are Wool&Prince, Unbound Merino, wool&, Ridge Merino, IBEX. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Woolx.