Brand page · Clothing · United States
Wool&Prince: 148K visits a month, 78 active Meta ads, Gravity score 685.
Wool&Prince — Wool&Prince is a clothing brand that specializes in premium merino wool apparel including shirts, pants, sweaters, and accessories. In September 2026 woolandprince.com drew an estimated 148K visits, up 2% on the month before. It ranks #1,030 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wool&Prince is a clothing brand that specializes in premium merino wool apparel including shirts, pants, sweaters, and accessories.
01 · Traffic
How much traffic Wool&Prince gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wool&Prince drew an estimated 148K visits in September 2026, up 2% on the month before and up 38% over three months.
- Worldwide#67,451of 4.5M sites · Top 5%
- In United States#22,218of 1.2M sites · Top 5%
- Clothing, worldwide#6,262of 459,295 brands · Top 5%
- Clothing, United States#1,030of 97,158 brands · Top 5%
148K
estimated visits in September
1 mo ▲ +2.3%4 mo ▲ +37.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wool&Prince.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wool&Prince holds 3.9 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 17% one star.
Sportswear Store Clothing Store Men's Clothing Store Streetwear Store Underwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wool&Prince sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wool&Prince sells on Shopify, 100% of its catalogue in stock. The best seller is Signature Crew Neck Tee, at US$80.00, followed by Boxer Briefs and Boxer Briefs.
#1Signature Crew Neck TeeWool&PrinceUS$80.00In stock
#2Boxer BriefsWool&PrinceUS$48.00In stock
#3Boxer BriefsWool&PrinceUS$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wool&Prince in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 99% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$158.00
- Currency
- USD
04 · Ads
What Wool&Prince is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wool&Prince runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Merino Stretch Canvas PantsWool&Prince7 Oct 2026image
San Jose Pop-Up SaleWool&Prince24 Sept 2026image
San Jose Pop-Up SaleWool&Prince24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Wool & Prince Incverified
Image ad20 Oct 2026Wool & Prince Incverified
Text ad20 Oct 2026Wool & Prince Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wool&Prince.
The creators who tag @woolandprince on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Wool&Prince competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wool&Prince among Clothing brands in United States. The closest is Woolx, then Unbound Merino, Ridge Merino, IBEX, Alpin Loacker, Minus33 Merino Wool Clothing.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Woolxwoolx.com | |||||||
| Unbound Merinounboundmerino.com | |||||||
| Ridge Merinoridgemerino.com | |||||||
| IBEXibex.com | |||||||
| Alpin Loackeralpinloacker.com | |||||||
| Minus33 Merino Wool Clothingminus33.com |
07 · Company
The company behind Wool&Prince.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wool&Prince is a company based in Portland, United States, founded in 2013 according to LinkedIn, on a domain registered in December 2012. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Portland
- Founded
- 2013, per LinkedIn
- Domain registered
- 11 Dec 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolandprince.com · Shopify · USD
- Catalogue
- 163 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wool&Prince
What people ask Google about Wool&Prince.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wool&Prince legit?
According to Gravity by Benchr, Wool&Prince is a brand based in Portland, United States: its website has existed since December 2012, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 11,572 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Wool&Prince known for?
Wool&Prince is a clothing brand that specializes in premium merino wool apparel including shirts, pants, sweaters, and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Wool&Prince prices: how much is it?
Wool&Prince's best seller, Signature Crew Neck Tee, sells US$80.00 on woolandprince.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check woolandprince.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wool&Prince have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wool&Prince advertises on Facebook and Instagram and on Google, where its offers often run. Check woolandprince.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wool&Prince?
Wool&Prince sells on its own website, woolandprince.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wool&Prince?
Gravity by Benchr records a company based in Portland, United States, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wool&Prince growing?
Yes. Gravity by Benchr estimates about 148,000 visits to woolandprince.com in September 2026, up 2% in a month and up 38% over three months. Wool&Prince ranks #1,030 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wool&Prince use?
Gravity by Benchr identifies woolandprince.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wool&Prince spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wool&Prince on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Wool&Prince ranks #1,030 of 97,158 by estimated traffic. Its closest competitors on the same market are Woolx, Unbound Merino, Ridge Merino, IBEX, Alpin Loacker. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wool&Prince.