Brand page · Clothing · France
Rouje: 626k visits a month, 280 active Meta ads, Gravity score 630.
Rouje — A direct reflection of Jeanne Damas, Rouje exudes character and approaches everything with confidence, from its aspirations to its design. In September 2026 rouje.com drew an estimated 626k visits, down 12% on the month before. It ranks #236 of 97,158 Clothing brands in France and holds a 4.6 Trustpilot rating over 1,884 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 129 peers: Clothing brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
A direct reflection of Jeanne Damas, Rouje exudes character and approaches everything with confidence, from its aspirations to its design.
01 · Traffic
How much traffic Rouje gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rouje drew an estimated 626k visits in September 2026, down 12% on the month before and down 11% over three months.
- Worldwide#20,775of 4.5m sites · Top 1%
- In United States#6,810of 1.2m sites · Top 1%
- Clothing, worldwide#1,684of 459,295 brands · Top 1%
- Clothing, United States#236of 97,158 brands · Top 1%
626k
estimated visits in September
1 mo ▼ −11.9%4 mo ▼ −10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rouje.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rouje holds 4.6 out of 5 on Trustpilot over 1,884 reviews, 854 of them in the last twelve months: 71% of customers give five stars and 12% one star. That volume places Rouje in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Rouje scores 3.7 over 13 reviews.
Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rouje sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rouje sells on Shopify, 90% of its catalogue in stock. The best seller is La Palette Signature, at €45.00, followed by La Palette Chaleur and La Palette Madame.
#1La Palette SignatureRouje€45.00In stock
#2La Palette ChaleurRouje€45.00In stock
#3La Palette MadameRouje€45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rouje in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 9% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$240.81
- Currency
- EUR
04 · Ads
What Rouje is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rouje runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Les sacs RoujeRouje14 Oct 2026image
Leopard, ganz im Rouje-StilRouje14 Oct 2026image
NOUVELLE COLLECTIONRouje13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ROUJEverified
Text ad20 Oct 2026ROUJEverified
Text ad20 Oct 2026ROUJEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rouje.
The creators who tag @rouje on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rouje on Instagram, led by Marine (12.7k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarine@marinechtl · 🇫🇷 FR | Beauty cosmetics skincare Creator | 12.7k | 1.8% | 10 | Tagged @rouje |
06 · Competitors according to Gravity
Who Rouje competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rouje among Clothing brands in France. The closest is rom&nd, then CATKIN, Contém1g, rem beauty, Rare Beauty, Rituel de Fille.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rom&ndromandbeauty.com | |||||||
| CATKINcatkin.com | |||||||
| Contém1gcontem1g.com.br | |||||||
| rem beautyrembeauty.com | |||||||
| Rare Beautyrarebeauty.com | |||||||
| Rituel de Filleritueldefille.com |
07 · Company
The company behind Rouje.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rouje is a company based in Paris, France, on a domain registered in May 2005.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- Data not available
- Domain registered
- 10 May 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rouje.com · Shopify · EUR
- Catalogue
- 204 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rouje
What people ask Google about Rouje.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rouje legit?
According to Gravity by Benchr, Rouje is a brand based in Paris, France: its website has existed since May 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 1,130,292 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rouje?
Customers rate Rouje 4.6 out of 5 on Trustpilot over 1,884 reviews, 854 of them in the last twelve months: 71% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Rouje scores 3.7 over 13 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rouje known for?
A direct reflection of Jeanne Damas, Rouje exudes character and approaches everything with confidence, from its aspirations to its design. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Rouje expensive?
Rouje's best seller, La Palette Signature, sells €45.00 on rouje.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check rouje.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rouje have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rouje advertises on Facebook and Instagram and on Google, where its offers often run. Check rouje.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rouje?
Rouje sells on its own website, rouje.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rouje?
Gravity by Benchr records a company based in Paris, France, whose domain was registered in 2005. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rouje growing?
Not at the moment. Gravity by Benchr estimates about 626,100 visits to rouje.com in September 2026, down 12% in a month and down 11% over three months. Rouje ranks #236 of 97,158 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rouje use?
Gravity by Benchr identifies rouje.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rouje's ad budget?
Gravity by Benchr does not publish a spend figure for Rouje on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Rouje ranks #236 of 97,158 by estimated traffic. Its closest competitors on the same market are rom&nd, CATKIN, Contém1g, rem beauty and Rare Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rouje.