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Brand page · Backpacks · Australia

Rushfaster Top 5% worldwide Top 1% in Australia Top 5% in Backpacks Top 1% in Backpacks in Australia
rushfaster.com.au·🇦🇺 Zetland, Australia· Shopify

Rushfaster traffic, ads & competitors 225k visits a month, 39 active Meta ads.

Rushfaster — Rushfaster Australia is an Australian ecommerce company specializing in carry essentials, bags, and gear for travel, work, university, and everyday needs. They supply high-quality products from various brands like Bellroy, Aer, and The North Face. In September 2026 rushfaster.com.au drew an estimated 225k visits, down 16% on the month before. It ranks #1 of 183 Backpacks brands in Australia.

rushfaster.com.au@rushfaster 15.4kYouTube 74.5kFacebookLinkedIn 755Trustpilot 2.8Meta Ad Library 39

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
225k
−16% vs. August 2026
Instagram followers
15.4k
592 posts · @rushfaster
Trustpilot
2.8
3 reviews · 1 in 12 months
Meta ads
39
active · on Google since 2024
Products
83%
in stock · 645 collections
Rank in Australia
#1
of 183 in Backpacks
LinkedIn
755
followers · 7 employees
Earned media value
€160.5
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Rushfaster Australia is an Australian ecommerce company specializing in carry essentials, bags, and gear for travel, work, university, and everyday needs. They supply high-quality products from various brands like Bellroy, Aer, and The North Face.

01 · Traffic

Rushfaster website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Rushfaster drew an estimated 225k visits in September 2026, down 16% on the month before and down 31% over three months.

  • Worldwide#47,438of 4.5m sites · Top 5%
  • In Australia#968of 105k sites · Top 1%
  • Backpacks, worldwide#70of 5,429 brands · Top 5%
  • Backpacks, Australia#1of 183 brands · Top 1%
Monthly visitssource Sept 2026

225k

estimated visits in September

1 mo ▼ −15.5%4 mo ▼ −30.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Rushfaster reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Rushfaster holds 2.8 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 33% one star.

Trustpilotread 20 Oct 2026
2.8TrustScore · 3 reviews · 1 in 12 months
5 ★67%
4 ★0%
3 ★0%
2 ★0%
1 ★33%

Activewear Store Clothing Store Outdoor Clothing and Equipment Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Rushfaster best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Rushfaster sells on Shopify, 83% of its catalogue in stock. The best seller is Shipping Protection, at A$1.00–A$99.98, followed by Blunt Metro Compact Umbrella and Blunt Classic Umbrella.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Backpacks17%
Handbags8%
Travel Pouches6%
Camera Parts & Accessories5%

Share of the catalogue by product family.

Activity mixdominant: Backpacks
Backpacks19%
Luggage Accessories11%
Clothing10%
Handbags, Wallets & Cases10%
Outdoor Recreation6%

The dominant category places Rushfaster in its comparison group.

Prices and ratingsstore data
Average rating
4.76 / 5
Rated products
64% of the catalogue
In stock
83%
Upper price quartile
US$174.35
Currency
AUD

05 · Influencers

Rushfaster influencers

The creators who tag @rushfaster on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @rushfaster on Instagram, led by Keith Lo (14.1k followers, 2.5% engagement).

Influencersaccounts tagging @rushfaster · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKeith Lo@keifro · 🇦🇺 AUPhotography visual arts Creator14.1k2.5%1Tagged @rushfaster
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Rushfaster competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Rushfaster among Backpacks brands in Australia. The closest is STRAND, then Crumpler, Bags To Go, Antler, EVERGOODS, Head.

CompetitorsBackpacks · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
STRANDstrandbags.com.au
Crumplercrumpler.com
Bags To Gobagstogo.com.au
Antlerantler.com.au
EVERGOODSevergoods.us
Headheadchile.com
Competitors Gravity finds for Rushfaster. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Rushfaster with STRAND

07 · Company

Who is behind Rushfaster?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Rushfaster is a company based in Zetland, Australia, founded in 2004 according to LinkedIn. It employs about 7 people.

Legal entityGravity index, Sept 2026
Entity country
🇦🇺 Australia · Zetland
Founded
2004, per LinkedIn
Status
Operating
Employees
7 on LinkedIn
DistributionGravity index, Sept 2026
Own store
rushfaster.com.au · Shopify · AUD
Catalogue
645 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Rushfaster

What people ask Google about Rushfaster.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Rushfaster a legit company?

According to Gravity by Benchr, Rushfaster is a brand based in Zetland, Australia: it sells on a Shopify store, it employs 7 people on LinkedIn, it has 15,403 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is Rushfaster known for?

Rushfaster Australia is an Australian ecommerce company specializing in carry essentials, bags, and gear for travel, work, university, and everyday needs. They supply high-quality products from various brands like Bellroy, Aer, and The North Face. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Rushfaster expensive?

Rushfaster's best seller, Shipping Protection, sells from A$1.00 to A$99.98 on rushfaster.com.au. 83% of the catalogue is in stock. Gravity does not track prices daily: check rushfaster.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Rushfaster promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Rushfaster advertises on Facebook and Instagram and on Google, where its offers often run. Check rushfaster.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Rushfaster?

Rushfaster sells on its own website, rushfaster.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who is behind Rushfaster?

Gravity by Benchr records a company based in Zetland, Australia, founded in 2004 according to LinkedIn, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Rushfaster doing well?

Not at the moment. Gravity by Benchr estimates about 224,900 visits to rushfaster.com.au in September 2026, down 16% in a month and down 31% over three months. Rushfaster ranks #1 of 183 Backpacks brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Rushfaster use?

Gravity by Benchr identifies rushfaster.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records.

What is Rushfaster's ad budget?

Gravity by Benchr does not publish a spend figure for Rushfaster on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Backpacks brands in Australia?

Among Backpacks brands in Australia in the Gravity by Benchr index, Rushfaster ranks #1 of 183 by estimated traffic. Its closest competitors on the same market are STRAND, Crumpler, Bags To Go, Antler and EVERGOODS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rushfaster.