Brand page · Outdoor Recreation · Canada
SAIL: 1.4m visits a month, 75 active Meta ads.
SAIL — SAIL is a Canadian outdoor retail store that sells outdoor clothing, gear, and equipment for men, women, and kids, including hunting, fishing, and camping supplies. In September 2026 sail.ca drew an estimated 1.4m visits, down 22% on the month before. It ranks #1 of 2,453 Outdoor Recreation brands in Canada and holds a 1.9 Trustpilot rating over 83 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
SAIL is a Canadian outdoor retail store that sells outdoor clothing, gear, and equipment for men, women, and kids, including hunting, fishing, and camping supplies.
01 · Traffic
How much traffic SAIL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SAIL drew an estimated 1.4m visits in September 2026, down 22% on the month before and down 4% over three months.
- Worldwide#10,982of 4.5m sites · Top 1%
- In Canada#218of 104k sites · Top 1%
- Outdoor Recreation, worldwide#48of 101,136 brands · Top 1%
- Outdoor Recreation, Canada#1of 2,453 brands · Top 1%
1.4m
estimated visits in September
1 mo ▼ −22.1%4 mo ▼ −3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SAIL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SAIL holds 1.9 out of 5 on Trustpilot over 83 reviews, 25 of them in the last twelve months: 8% of customers give five stars and 82% one star. That volume places SAIL in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Men's Clothing Store Clothing Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SAIL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SAIL sells on Shopify, 100% of its catalogue in stock. The best seller is SAIL Gift Card, at CA$25.00–CA$200.00, followed by Vívoactive 5 GPS Activity Smart Watch and Super 8 Slick V2 Braided Fishing Line.
#3SAIL Gift CardSAILCA$25.00–CA$200.00In stock
Vívoactive 5 GPS Activity Smart WatchSAILCA$399.99In stock
Super 8 Slick V2 Braided Fishing LineSAILCA$21.69–CA$59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places SAIL in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 1% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$74.57
- Currency
- CAD
04 · Ads
What SAIL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SAIL runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2025 (image, text, video).
Magasinez notre solde de l'Action de grâce !SAIL7 Oct 2026image
Quelques tenues d’automne pour vous inspirer! 🍂🤎 https://www.sail.ca/fr-ca/collections/nouveautesSAIL7 Oct 2026video
Thousands of fall outfits to create, all in one place! Sounds like a no-brainer, eh? 🍂 https://www.sail.ca/en-ca/collections/new-arrivalsSAIL7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad31 Aug 2026广州市白云区同德靓娇优品店verified
Text ad10 Apr 2026VSQverified
Text ad22 Nov 2025广州市黄埔区都市风尚服装店(个体工商户)verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SAIL.
The creators who tag @sailpleinairoutdoors on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sailpleinairoutdoors on Instagram, led by Fish'n Canada (20.9k followers, 21.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFish'n Canada@fishncanadaofficial · 🇨🇦 CA | Pets nature Creator | 20.9k | 21.4% | 9 | Tagged @sailpleinairoutdoors |
06 · Competitors according to Gravity
Who SAIL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SAIL among Outdoor Recreation brands in Canada. The closest is academy.com, then rei.com, GO Outdoors, cabelas.com, basspro.com, Sportsman.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| academy.comacademy.com | |||||||
| rei.comrei.com | |||||||
| GO Outdoorsgooutdoors.co.uk | |||||||
| cabelas.comcabelas.com | |||||||
| basspro.combasspro.com | |||||||
| Sportsmansportsmans.com |
07 · Company
The company behind SAIL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SAIL is a company based in Canada, on a domain registered in April 2009. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada
- Founded
- Data not available
- Domain registered
- 27 Apr 2009
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sail.ca · Shopify · CAD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SAIL
What people ask Google about SAIL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SAIL legit?
According to Gravity by Benchr, SAIL is a brand based in Canada: its website has existed since April 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 130,278 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
SAIL reviews
Customers rate SAIL 1.9 out of 5 on Trustpilot over 83 reviews, 25 of them in the last twelve months: 8% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SAIL known for?
SAIL is a Canadian outdoor retail store that sells outdoor clothing, gear, and equipment for men, women, and kids, including hunting, fishing, and camping supplies. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification, October 2026.
SAIL prices: how much is it?
SAIL's best seller, SAIL Gift Card, sells from CA$25.00 to CA$200.00 on sail.ca. 100% of the catalogue is in stock. Gravity does not track prices daily: check sail.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SAIL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SAIL advertises on Facebook and Instagram and on Google, where its offers often run. Check sail.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SAIL?
SAIL sells on its own website, sail.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind SAIL?
Gravity by Benchr records a company based in Canada, whose domain was registered in 2009, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SAIL doing well?
Not at the moment. Gravity by Benchr estimates about 1,417,800 visits to sail.ca in September 2026, down 22% in a month and down 4% over three months. SAIL ranks #1 of 2,453 Outdoor Recreation brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SAIL use?
Gravity by Benchr identifies sail.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records.
How much does SAIL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SAIL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Canada?
Among Outdoor Recreation brands in Canada in the Gravity by Benchr index, SAIL ranks #1 of 2,453 by estimated traffic. Its closest competitors on the same market are academy.com, rei.com, GO Outdoors, cabelas.com and basspro.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SAIL.