Brand page · Pet Supplies · United Kingdom
Scrumbles: 239k visits a month, 180 active Meta ads, Gravity score 662.
Scrumbles — Scrumbles is a pet food company that offers cat and dog food with added pre or probiotics and natural ingredients, aiming to enable happy lives for pets through nutrition. In September 2026 scrumbles.co.uk drew an estimated 239k visits, up 8% on the month before. It ranks #14 of 2,422 Pet Supplies brands in United Kingdom and holds a 4.6 Trustpilot rating over 5,212 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Pet Supplies brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Scrumbles is a pet food company that offers cat and dog food with added pre or probiotics and natural ingredients, aiming to enable happy lives for pets through nutrition.
01 · Traffic
How much traffic Scrumbles gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Scrumbles drew an estimated 239k visits in September 2026, up 8% on the month before and up 10% over three months.
- Worldwide#45,176of 4.5m sites · Top 5%
- In United Kingdom#2,299of 192k sites · Top 5%
- Pet Supplies, worldwide#245of 52,845 brands · Top 1%
- Pet Supplies, United Kingdom#14of 2,422 brands · Top 1%
239k
estimated visits in September
1 mo ▲ +8.1%4 mo ▲ +9.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Scrumbles.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Scrumbles holds 4.6 out of 5 on Trustpilot over 5,212 reviews, 2,288 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places Scrumbles in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Scrumbles sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Scrumbles sells on Shopify, 94% of its catalogue in stock. The best seller is Chicken Dry Cat Food, at £7.50–£80.00, followed by Chicken Dry Dog Food and Grain Free Gravy Cat Food Pouches.
#1Chicken Dry Cat FoodScrumbles£7.50–£80.00In stock
#2Chicken Dry Dog FoodScrumbles£12.00–£115.98In stock
#3Grain Free Gravy Cat Food PouchesScrumbles£7.00–£90.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Scrumbles in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 100% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$20.38
- Currency
- GBP
04 · Ads
What Scrumbles is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Scrumbles runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text).
Bone Broth Soup 1, Low Thirst Drive 0 👊 Many kitties may not voluntarily drink water as their desert ancestors got most of their hydrationScrumbles7 Oct 2026image
Probeer onze kattenvoerzakjesScrumbles6 Oct 2026image
Try With Up To 33% OffScrumbles6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SMUDGE & FRIENDS PETCARE LIMITEDverified
Text ad20 Oct 2026SMUDGE & FRIENDS PETCARE LIMITEDverified
Text ad20 Oct 2026SMUDGE & FRIENDS PETCARE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Scrumbles.
The creators who tag @scrumbles on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @scrumbles on Instagram, led by Freddie & Daisy the Bengals (15.7k followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFreddie & Daisy the Bengals@freddie_daisy_the_bengals · 🇬🇧 GB | Pets nature Creator | 15.7k | 4.4% | 7 | Tagged @scrumbles |
06 · Competitors according to Gravity
Who Scrumbles competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Scrumbles among Pet Supplies brands in United Kingdom. The closest is Blue Buffalo, then Purina UK, farmina.com, Canidae Pet Food, vet-concept.com, Proplan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blue Buffalobluebuffalo.com | |||||||
| Purina UKpurina.co.uk | |||||||
| farmina.comfarmina.com | |||||||
| Canidae Pet Foodcanidae.com | |||||||
| vet-concept.comvet-concept.com | |||||||
| Proplanproplan.ru |
07 · Company
The company behind Scrumbles.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Scrumbles is a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in September 2016. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2018, per LinkedIn
- Domain registered
- 5 Sept 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- scrumbles.co.uk · Shopify · GBP
- Catalogue
- 40 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Scrumbles
What people ask Google about Scrumbles.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Scrumbles legit?
According to Gravity by Benchr, Scrumbles is a brand based in London, United Kingdom: its website has existed since September 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 56,396 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Scrumbles?
Customers rate Scrumbles 4.6 out of 5 on Trustpilot over 5,212 reviews, 2,288 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Scrumbles known for?
Scrumbles is a pet food company that offers cat and dog food with added pre or probiotics and natural ingredients, aiming to enable happy lives for pets through nutrition. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Scrumbles cost?
Scrumbles' best seller, Chicken Dry Cat Food, sells from £7.50 to £80.00 on scrumbles.co.uk. 94% of the catalogue is in stock. Gravity does not track prices daily: check scrumbles.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Scrumbles promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Scrumbles advertises on Facebook and Instagram and on Google, where its offers often run. Check scrumbles.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Scrumbles?
Scrumbles sells on its own website, scrumbles.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Scrumbles?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2016, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Scrumbles growing?
Yes. Gravity by Benchr estimates about 239,300 visits to scrumbles.co.uk in September 2026, up 8% in a month and up 10% over three months. Scrumbles ranks #14 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Scrumbles use?
Gravity by Benchr identifies scrumbles.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Scrumbles spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Scrumbles on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Scrumbles ranks #14 of 2,422 by estimated traffic. Its closest competitors on the same market are Blue Buffalo, Purina UK, farmina.com, Canidae Pet Food and vet-concept.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Scrumbles.